One by AOL, formerly known as Millennial Media, is an

advertising company An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

that places display ads on

mobile devices A mobile device (or handheld computer) is a computer small enough to hold and operate in the hand. Mobile devices typically have a flat LCD or OLED screen, a touchscreen interface, and digital or physical buttons. They may also have a physical ...

(

mobile marketing Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile a ...

History

One by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg. The company received $64.8M in funding between 2007 and 2011 from venture capitalists, and went on to acquire several companies, including TapMetrics in 2010, Condaptive in 2011, Jumptap in 2013, and Nexage in 2014. In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock, and the company was first listed in March 2012. On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett. On September 3, 2015,

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

agreed to buy Millennial Media for US$238 million. On October 23, 2015,

completed the acquisition, and changed the name to ONE by AOL.

References

{{AOL Inc. American companies established in 2006 Marketing companies established in 2006 Online advertising services and affiliate networks Companies based in Baltimore Companies formerly listed on the New York Stock Exchange 2012 initial public offerings 2015 mergers and acquisitions AOL