MikoĊaj Jan Piskorski who often goes by Misiek (born April 16, 1973 in
Warsaw,
Poland) is Dean of Executive Education at
IMD Business School in Lausanne, Switzerland. He is known for his research in the area of digital transformation, on-line social platforms and study of how companies leverage social platforms to improve their profitability.
Education and career to date
Professor Piskorski received both his bachelor's and master's degrees from
Christ's College at the
University of Cambridge where he studied Economics and Politics. He also received a masters in Sociology and a Ph.D. in
Organizational Behavior
Organizational behavior (OB) or organisational behaviour is the: "study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself".Moorhead, G., & Griffin, R. W. (1995) ...
from
Harvard University.
[Biography: Mikolaj Jan Piskorski](_blank)
After teaching at
Stanford's Graduate School of Business, Misiek returned to Harvard in 2004 where he has taught classes such as Competing with Social Networks and Building and Sustaining Competitive Advantage to MBA students, along with several other classes in the executive education program.
He wrote written a number of Harvard Business School cases on various social platforms, including
Facebook,
Zynga,
LinkedIn,
eHarmony,
Twitter,
MySpace,
Friendster,
Meetup,
mixi,
adMob
AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The ...
,
Wikipedia, and
Yelp. Misiek has also written articles that have appeared in peer-reviewed publications such as ''
American Journal of Sociology
The ''American Journal of Sociology'' is a peer-reviewed bi-monthly academic journal that publishes original research and book reviews in the field of sociology and related social sciences. It was founded in 1895 as the first journal in its disci ...
'', ''
Administrative Science Quarterly'', ''
Management Science'', and ''
Social Forces''. He has also been cited by popular publications such as the ''
New York Times'', ''Business 2.0'', and ''
Investors Business Daily
''Investor's Business Daily'' (''IBD'') is an American newspaper and website covering the stock market, international business, finance and economics. Founded in 1984 by William O'Neil as a print news publication, it is owned by News Corp and i ...
''.
Partial publications list
Books
* ''A Social Strategy: How We Profit from Social Media'' (Princeton, NJ:
Princeton University Press, 2014).
Articles
*
*
*
* Co-authored with Tiziana Casciaro.
* Co-authored with Tiziana Casciaro.
* Co-authored with Rakesh Khurana.
References
1973 births
Living people
Writers from Warsaw
Harvard University alumni
Alumni of Christ's College, Cambridge
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