Michael Wesch
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Michael Lee Wesch (born June 22, 1975) is Professor of Cultural Anthropology and a University Distinguished Teaching Scholar at Kansas State University. Wesch's work also includes
media ecology Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term ''media ecology'' was first formally introduced b ...
and the emerging field of digital ethnography, where he studies the effect of
new media New media describes communication technologies that enable or enhance interaction between users as well as interaction between users and content. In the middle of the 1990s, the phrase "new media" became widely used as part of a sales pitch for ...
on human interaction. Wesch is a cultural anthropologist and media ecologist exploring the effects of new media on human interaction. He graduated summa cum laude from the Kansas State University Anthropology Program in 1997 and returned as a faculty member in 2004 after receiving his PhD in Anthropology at the University of Virginia. There he pursued research on social and cultural change in
Melanesia Melanesia (, ) is a subregion of Oceania in the southwestern Pacific Ocean. It extends from Indonesia's New Guinea in the west to Fiji in the east, and includes the Arafura Sea. The region includes the four independent countries of Fiji, Va ...
, focusing on the introduction of print and print-based practices like mapping and census-taking in the remote Mountain Ok region of
Papua New Guinea Papua New Guinea (abbreviated PNG; , ; tpi, Papua Niugini; ho, Papua Niu Gini), officially the Independent State of Papua New Guinea ( tpi, Independen Stet bilong Papua Niugini; ho, Independen Stet bilong Papua Niu Gini), is a country i ...
where he lived for a total of 18 months from 1999-2003. This work inspired Wesch to examine the effects of new media more broadly, especially digital media. Also as a consequence of this trip, Dr. Wesch has gained some command of the
Tok Pisin Tok Pisin (,Laurie Bauer, 2007, ''The Linguistics Student’s Handbook'', Edinburgh ; Tok Pisin ), often referred to by English speakers as "New Guinea Pidgin" or simply Pidgin, is a creole language spoken throughout Papua New Guinea. It is an ...
language, a primary lingua franca of Papua New Guinea. Wesch launched the Digital Ethnography Working Group, a team of undergraduates at Kansas State University exploring human uses of digital technology. Coinciding with the launch of this group, Wesch created a short video, "Web 2.0 The Machine is Us/ing Us." Released on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
on January 31, 2007. In June 2008 Wesch presente
An Anthropological Introduction to YouTube
to the US
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The library ...
. Wesch drew on the work of his students to present unique ideas and discoveries about the social impact of YouTube and socially networked media generally.Alt URL
/ref> Wesch has won several awards for his work with video, including a Wired Magazine Rave Award and the John Culkin Award for Outstanding Media Praxis from the Media Ecology Association. Wesch's videos are part of his broader efforts to pursue the possibilities of digital media to extend and transform the way ethnographies are presented. Wesch is also a multiple award-winning teacher, active in the development of innovative teaching techniques. Most notably, Wesch has developed a highly acclaimed "World Simulation" for large introductory classes in cultural anthropology. On 20 November 2008, CASE and the Carnegie Foundation for the Advancement of Teaching honored Wesch as Professor of the Year. Currently he is the coordinator for the Peer Review of Teaching Project at Kansas State University, part of a broader nationwide consortium of universities pursuing new ways to improve and evaluate student learning. He is also working with the Educause Center for Applied Research on "The Tower and the Cloud" project, examining "the question of how higher education institutions (The Tower) may interoperate with the emerging network-based business and social paradigm (The Cloud)."


See also

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Context collapse Context collapse or "the flattening of multiple audiences into a single context" is a term arising out of the study of human interaction on the internet, especially within social media. Context collapse "generally occurs when a surfeit of different ...


Further reading


References


External links


Official Page with Bio, Videos, Presentations, News, and Other Materials
* * * {{DEFAULTSORT:Wesch, Michael Cultural anthropologists Living people 1975 births People from Fairbury, Nebraska Kansas State University alumni University of Virginia alumni Kansas State University faculty