Michael Lazerow is a serial entrepreneur who has founded several successful media companies. In 2007, Michael co-founded Buddy Media, Inc., a privately held company that offers some of the world's largest brands social media solutions. Michael served as chairman and CEO before the company was sold to

Salesforce.com Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...

on June 4, 2012, for $745 million. In 2019, Michael co-founded Velvet Sea Ventures, a multi-stage venture capital firm. The firm has invested in Scopely and Liquid Death. While attending

Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Charte ...

, Michael founded

University Wire UWIRE is a wire service powered by student journalists at more than 800 colleges and universities across the United States. It acts as a sort of hub between these institutions' newspapers, giving each of its over 850 members access to news, sports ...

(now owned by Columbia Broadcasting System (

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

)), a network of more than 700 student-run newspapers. He later founded GOLF.com, which was purchased by Time Warner's

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

division in 2006. Subsequent to the 2006 acquisition, Michael joined Time Inc. as General Manager of GOLF.com and GOLFONLINE.com. Michael also sits on the boards of Savored and Saving Star. Michael lives in New York City with his wife, Kass, who serves as Buddy Media's COO, and their three children, Myles, Cole and Vivian. Michael graduated from Northwestern University with a B.S. and M.S. in journalism.

References

Buddy Media
in

Chronicle of Higher Education ''The Chronicle of Higher Education'' is a newspaper and website that presents news, information, and jobs for college and university faculty and student affairs professionals (staff members and administrators). A subscription is required to r ...

June 12, 1998
"Time Adds Golf.com to Its Sports Lineup"
inWashington Post, Jan 24, 2006.
E-content
story on GOLF.com
PR Newswire story
{{DEFAULTSORT:Lazerow, Michael American male journalists Medill School of Journalism alumni Living people Year of birth missing (living people) American chief executives in the media industry