Michaël Boumendil (born 25 April 1971), is a French composer and producer. He is the creator of the audio identities and sound design for brands such as Alstom, Baccarat, Chanel, Europ Assistance, Fnac, France Telecom, Jacques Vabre, Michelin, PSA Peugeot Citroën, SNCF, Société Générale, Samsung and others. He is one of the pioneers of audio identity.
1 Career 2 David Gilmour's "Rattle That Lock" 3 References 4 External links
Career Boumendil was born in Sarcelles, France. At the age of 11, he began composing his first songs and two years later joined his first rock band. This early experience would motivate him throughout the rest of his music career. After graduating at 17, Boumendil enrolled in HEC Paris and in EDHEC, where he learned brands and communication. He then decided to build a business around his two passions, music and design, bringing music into the field of design and brand strategy. He founded the first musical design - or more often called audio branding - agency Sixième Son in 1995 David Gilmour's "Rattle That Lock" Boumendil's SNCF jingle has inspired the title track of former Pink Floyd guitarist David Gilmour's 2015 album, Rattle That Lock (2015). It was co-written by Gilmour and Boumendil, with lyrics by Gilmour's wife Polly Samson. Gilmour, in many interviews, has talked about the rare quality of Boumendil's work. References
^ "Michaël Boumendil". audio-branding-academy.org. ^ A Nous Paris, 13 janvier 2014, art “Les Logos sans l’ego”, S.Koechlin ^ "Sixième Son - Audio Branding Expert". Sixième Son. ^ Libération: Michaël Boumendil, la boîte à musiques (French) ^ L'Express: La petite musique de l'entreprise (French) ^ "David Gilmour Details New Solo LP 'Rattle That Lock'". Rolling Stone.
Official website Michaël Boumendil on Twitter Sixième Son
WorldCat Identities VIAF: 300498453 ISNI: 0000 0004 0806 0438 BNF: cb14081764s (data) MusicBrainz: 04ff3450-c09a-445e-83d5-