Metro (Dutch newspaper)
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''Metro'' () is a free Dutch newspaper, distributed daily since 1999, mostly to commuters in high-traffic areas. Formerly owned by
Metro International Metro International is a Swedish global media company based in Luxembourg that publishes the ''Metro'' newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first news ...
, in August 2012 the paper was taken over by the
Telegraaf Media Group Mediahuis is a newspaper & magazine publishing, distribution, printing, TV, radio and online media company founded in 2014 with assets in Belgium, the Netherlands, Ireland, Luxembourg and Germany. Mediahuis publishes daily newspaper titles in Belg ...
(TMG). At the time of acquisition, TMG already published another free Dutch newspaper, '' Spits''. Later Spits merged into Metro.


History

''Metro'' follows the format of other free newspapers by
Metro International Metro International is a Swedish global media company based in Luxembourg that publishes the ''Metro'' newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first news ...
, the first one of which appeared in
Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
in 1995. The Dutch ''Metro'' was the fourth of those, and first appeared on 21 June 1999; it is published five days a week, and for a brief period had a Saturday edition as well. Separate editions for
Rotterdam Rotterdam ( , , , lit. ''The Dam on the River Rotte'') is the second largest city and municipality in the Netherlands. It is in the province of South Holland, part of the North Sea mouth of the Rhine–Meuse–Scheldt delta, via the ''"N ...
and
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
appeared in October 2004 and April 2005. The business model is the same as that of the other Metro International publications: news is reported in a relatively brief fashion, all income is derived from advertisements, and the papers are distributed mainly in train stations, besides in supermarkets, shopping malls, universities, and parking garages. In 2004 it began distribution in post offices and McDonald's restaurants. The first editor in chief was Jelle Leenes, who was succeeded in 2002 by Jan Dijkgraaf. From 2006 to 2008 the paper was led by Rutger Huizenga, and since 2008 by Robert van Brandwijk, former editor of the ''
Algemeen Dagblad The ''Algemeen Dagblad'' () or ''AD'' () (English: "General Daily Paper") is a Dutch daily newspaper based in Rotterdam, Netherlands. History and profile ''Algemeen Dagblad'' was founded in 1946. The paper is published in tabloid format and is ...
''. Until his death in 2004, Theo van Gogh wrote a daily column in ''Metro'', which was regularly criticized for its commentary on, among others, Muslims (he famously referred to Muslims as "goat fuckers" in his ''Metro'' column) and Christians. His successor is
Ebru Umar Ebru Umar (; ; born 20 May 1970) is a Dutch columnist of Turkish descent. Under the influence of Theo van Gogh, she gave up a career in management and became a columnist, first for van Gogh's website and, after he was assassinated, as his success ...
, a Dutch writer of Turkish descent. The acquisition by TGM was prompted, according to Per Mikael Jensen, owner of
Metro International Metro International is a Swedish global media company based in Luxembourg that publishes the ''Metro'' newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41 percent since launch of the first news ...
, by a decrease in advertisement revenue. The paper's circulation had already been lowered by four percent to 463 thousand in the first quarter of 2012, and personnel cuts were expected following the takeover. TMG announced that it looked to save money by combining printing and distribution. According to TMG's Herman van Campenhout, that the two are owned by the same company will increase the difference between them. ''Metro'' is the country's second-largest newspaper; combined, the two papers have an estimated readership of 2.3 million, according to TMG.


Chief editors

* Robert van Brandwijk, 2008–2016


Circulation

* 1999: 270,000 * 2000: 300,000 * 2002: 309,000 * 2004: 299,000 * 2006: 465,000 * 2008: 533,000 * 2009: 530,000 * 2012: 463,000 * 2017: 267,158


References


External links

* {{Dutch newspapers Daily newspapers published in the Netherlands Publications established in 1999