In football (soccer), Mercedes-Benz sponsored the Germany national team until 2018. Mercedes-Benz sponsors Bundesliga club VfB Stuttgart and provides the naming rights for their stadium, the Mercedes-Benz Arena. The company also holds the naming rights to the Mercedes-Benz Superdome, an American football stadium in New Orleans, Louisiana, United States. On 24 August 2015, Mercedes-Benz was announced as the naming rights sponsor for the Atlanta Falcons' new home, Mercedes-Benz Stadium, (Mercedes-Benz's US headquarters are in Greater Atlanta) which opened in August 2017.
Mercedes-Benz worked with English magician Steven Frayne, also known as Dynamo, to create a video called Dynamo vs Coulthard. Formula One driver David Coulthard drove Dynamo around a track at race-speed in a Mercedes-Benz SL63 AMG, before Dynamo successfully drove around the same track in the same car whilst blindfolded and surrounded by pyrotechnics. The stunt was part of the finale for Series 3 of Dynamo: Magician Impossible, screened on UK television channel Watch.