Mercedes-Benz India

Mercedes-Benz India Pvt Ltd is a wholly owned subsidiary of the German Mercedes-Benz Group founded in 1994, with headquarters in Pune, Maharashtra, India.

History

Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with Chrysler. Mercedes-Benz India is a wholly owned subsidiary of the Daimler AG. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Daimler rebranded itself as Mercedes-Benz AG in 2022 as it looks to focus on the changing environment of the automotive industry, with a particular emphasis on electrification.

Manufacturing Facilities

Mercedes-Benz started assembly and manufacturing in India in 1994.

Spread over 100 acres in the city of Chakan, Maharashtra, this plant was set up in 2009.

Mercedes-Benz India has a product portfolio comprising the locally produced A-Class, C-Class, E-Class Long Wheelbase, S-Class and Mercedes Maybach S 580, along with the GLA, GLC, GLC Coupé, GLE and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIC Coupe, AMG A 35 4MATIC+ saloon, and AMG GLA 35 4MATIC+.

Retail of the Future

Mercedes-Benz India launched Retail of the Future in 2021. This is a direct to customer sales model. Under this model, Mercedes Benz sells cars directly to buyers, ensuring transparent pricing and best deal, and has taken charge of all the inventory, reducing the interest burden on dealers and taking away incidental or handling charges from the system.

Electrification

Mercedes-Benz India introduced the first luxury EV – EQC in 2020. Mercedes EQS will be launched in the last quarter of 2022 and will be locally produced in India.

Mercedes Trophy

The Mercedes Trophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the Mercedes Trophy World Final in Stuttgart (Germany). In India, 20 editions have taken place so far with over 20,000 amateur golfers taking part from across the country.

Mercedes-Benz Research and Development India

Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune is Daimler's "Think Tank" in India. Currently 5,600 engineers and IT-specialists are employed by MBRDI.

Sales and Service Network

Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.

Pre-Owned Cars

Mercedes-Benz launched its new used car brand, Mercedes-Benz Certified in India in December 2014 by the simultaneous inauguration of 12 new Mercedes-Benz Certified outlets across India.

In 2021, Mercedes-Benz India launched a new used car online platform called Mercedes-Benz Marketplace. The new marketplace works on the principle of 'direct customer to customer' selling. Customers looking to sell or buy a pre-owned Mercedes-Benz car can visit the platform to avail services provided by the company.

Sales Performance

In 2021, the company delivered 11,242 units in the January-December 2021 period, registering a strong 42.5% Y-o-Y sales growth.

Models

Models

*Mercedes-Benz A-Class
*Mercedes-Benz C-Class
*Mercedes-Benz E-Class
*Mercedes-Benz GLA-Class
*Mercedes-Benz GLC-Class
*Mercedes-Benz GLE-Class
*Mercedes-Benz GLS-Class
*Mercedes-Benz S-Class
*Mercedes-Benz V-Class
*Mercedes-Maybach

See also

* Porsche India
*Audi India
* BMW India
* Lexus India

References

External links

{{Automotive industry in India

Vehicle manufacturing companies established in 1994
Car manufacturers of India
Indian subsidiaries of foreign companies
Manufacturing companies based in Pune
1994 establishments in Maharashtra
Indian companies established in 1994