Melbourne Convention Centre

The Melbourne Convention and Exhibition Centre, colloquially referred to as "Jeff's Shed," is a group of three adjacent buildings next to the Yarra River in South Wharf, an inner-city suburb of Melbourne, Victoria, Australia. The venues are owned and operated by the Melbourne Convention and Exhibition Trust.

Following the opening of its expansion in 2018, Melbourne Convention and Exhibition Centre regained the status as being the largest convention and exhibition venue in Australia and one of the largest spaces in the southern hemisphere.

The total size of the Melbourne Convention and Exhibition Centre is 70,000 square metres. The venue consists of 63 meeting rooms, outdoor courtyard spaces, a Plenary that can be divided into three self-contained acoustically separate theatres, the Goldfields Theatre a 9,000 square metre multi-purpose event space with a retractable 1,000-seat theatre and 39,000 square metres of pillarless exhibition space.

In 2017/18, 1,124 events were held at Melbourne Convention and Exhibition Centre. These events attracted 950,385 delegates, including 23 international conventions involving 28,750 delegates and 34 national conventions which attracted 38,626 delegates.

In 2018/19 Melbourne Convention and Exhibition Centre contributed more than $1.10 billion in economic impact to the state of Victoria.

Management

The Melbourne Exhibition Centre Trust was created in August 1994 with the responsibility of overseeing the construction and development of the Melbourne Exhibition Centre. In February 1997, the Melbourne Convention and Exhibition Trust began, replacing the previous trust with the added scope of the Melbourne Convention Centre, formerly called the World Congress Centre Melbourne. In August 1997, the Melbourne Convention and Exhibition Trust became owner and venue manager of both the
Melbourne Exhibition Centre and the Melbourne Convention Centre.

On 28 August 2002, the Trust was appointed the Committee of Management of the Yarra River Maritime Reserve. The Reserve is inclusive of the land and historic sheds located on the south bank of the Yarra River between Grimes Bridge and the Melbourne Maritime Museum. This appointment was revoked in June 2006 as part of the land consolidation process necessary for the development of the Melbourne Convention Centre and associated works referred to below.

The Melbourne Convention and Exhibition Trust is also responsible for managing and promoting the use of the Royal Exhibition Building in the Carlton Gardens. As a government-owned trust, The Melbourne Convention and Exhibition Trust is responsible to the Minister for Tourism.

History

Melbourne Exhibition Centre

The Melbourne Exhibition Centre was opened on 14 February 1996 and is known colloquially as "Jeff's Shed" after the then Victorian Premier, Jeff Kennett.

The building was designed by Denton Corker Marshall, an architectural firm responsible for many of Melbourne's larger buildings through the early 1990s, and features their characteristic "blade" entrance. In 1998 a covered footbridge was erected between the Exhibition and Convention centres, parallel to the Spencer Street Bridge.
The building has become an icon in Melbourne due to the main entrance marked by a prominent
tilted metal blade supported by a pair of yellow sticks in combination with the 450 metre urban verandah, parallel to the internal concourse, supported by a forest of smaller sticks. The verandah and the new riverside park make a major contribution to the public realm of the city.

Melbourne Convention Centre

The former Convention Centre on the Flinders Street side of the Yarra River was opened in May 1990 and has hosted thousands of conventions and meetings. The building was originally intended to be used by the Melbourne Museum but Jeff Kennett intervened during construction to have the building used as a convention centre.

The current Melbourne Convention Centre, on land adjacent to the Exhibition Centre, was opened on 5 June 2009. At a cost of A$1 billion, the development consists of a 5541-seat Plenary Hall that can be divided into three separate theatres, a grand banquet room as well as
hotel
office, residential and retail space. It was developed by a consortium led by Brookfield Multiplex and Plenary Group and designed by Larry Oltmanns. The centre uses a range of features in order to achieve a 6 Star Green Star environmental rating and to become the first convention centre in the world with that rating. The architects for the development were NH Architecture and Woods Bagot.

Expansion

On 5 May 2015, the Victorian State Government announced $205 million for the expansion of Melbourne Convention and Exhibition Centre in the 2015/16 State Budget. This project commenced in May 2016 and opened on 1 July 2018. The 20,000-square-metre expansion includes 9,000 square metres of exhibition space plus additional flexible, multi-purpose event space, 1,000-seat theatre, multiple meeting rooms, a banquet room and a café and bar.

The building design was a joint venture between architect firms: NH Architecture and Woods Bagot. The expansion is part of a large
South Wharf expansion project
by Plenary Group that includes a new 347-roo
Novotel Melbourne South Wharf
and a new 1,150-space multi-level car park – all fully connected and integrated with existing buildings.

Building design and architecture

Melbourne Exhibition Centre

The building resembles a long shed with separated operable walls (each valued at $250,000). This allows the space to be split from a maximum of 39,000 square metres to a minimum of 3,000 square metre spaces. The single volume with a proportion of length to width of approximately 2.5:1 was chosen. Other than the exhibition space, the building also has a basement that is able to hold 1,000 cars.
From the main entrance, visitors would be able to see the 450 metres southward vista of the concourse as well as the mezzanine balconies. On the first floor of the entry pavilion and extending along the mezzanine platform, there are meeting and function rooms which separates the double-height hall and concourse.Davina Jackson, Chris Johnson, (2000), Australian Architecture Now, London:Thames & Hudson, p190. Some have large windows overlooking the exhibition.

The site for the Exhibition Centre was previously the site for Daryl Jackson’s Museum of Victoria.Haig Beck, Jackie Cooper, (2000), Rule Playing and The Ratbag Element: Denton Corker & Marshall, Basel:Birkhauser – Publishers for Architecture, p188. The brief required DCM to work with the partially built concrete structure. According to Melbourne architect and critic Norman Day, the column-free space could be associated to the Russian Constructivist of the 1920s such as the Vesnin brothers' Kiev railway station scheme 1926. Another relation to the Russian Constructivist is the cantilevered structure supported by yellow steel props as well as the large metal letters arranged over the top of the entrance.

The building consists of two different roof designs which are angled at different directions. This was due to the intention to create two different successful spaces which is the exhibition space and the public space (concourse of the building). By this method, the architects manage to create two different environments, one which is an enclosed exhibition space and another is the concourse which is open to the public.

Due to the brief that required the building to be constructed in a short amount of time and save cost, a repetitive system of identical trusses clad in aluminium sheet were used. On top of that, the trusses have to be solid in order to provide sound isolation from one hall to the next. At the same time, in order to reduce the span, and to stiffen them laterally, the architects tapered them in cross section.

The two rows of columns that are located in the verandah (the building’s long frontage facing the river) are intended to give a subtle separation of the interior and exterior of the building.

The blades which are located along the concourse are coloured in a series of Francis-Bacon-inspired colours, with hall numbers stencilled on. This serves as a double purpose of punctuating the linear volume and labelling the halls.

Significance and contribution to Australian architecture

The aerodynamic treatment of the colonnade canopy, which disperses wind, influenced another Melbourne architect, Peter Elliott, in the design of the Spencer Street Footbridge in 1999.

Awards

The Melbourne Convention Centre was awarded the Australian Construction Achievement Award in 2010.

The Melbourne Exhibition Centre was awarded the Sir Zelman Cowen Award for public architecture in 1996.

2018 Melbourne Award - contribution to profile by a corporation - Club Melbourne Ambassador Program.

Premier's Sustainability Awards 2018 - Government category for Melbourne Energy Renewable Project.

Australian Business Awards - Employer of Choice 2018 and 2017.

Notable events

Melbourne Art Fair

The inaugural Melbourne Art Fair, a commercial art fair, was held in 1988 in the Royal Exhibition Buildings, started by a group of gallery-owners. It continued as a biennial event, exhibiting works from Australian and international galleries, with sales of , from 2003 being run by the new not-for-profit Melbourne Art Foundation. The fair was paused in 2016 owing to lack of interest from galleries, but relaunched in a smaller form in a temporary venue in Southbank.

In 2020 it moved to its permanent new home at the Melbourne Convention and Exhibition Centre, with the aim of showcasing both major galleries and "progressive young galleries". However, because of the COVID-19 pandemic in Australia, its scheduled run in June 2020 had to be instead changed into on online version, running 1–7 June and showing artworks from the Asia-Pacific region from 40 galleries. The next fair is scheduled for 17–20 February 2022.

The fair is endorsed by the Art Galleries Association of Australia (AAGA) and is supported by the federal government via the Australia Council for the Arts and the Victorian Government via Creative Victoria.

Other events

*Tanya Chua - Lemuria World Tour - 15 October 2017
*Joker Xue - Skyscraper World Tour - 1 April 2019
* Blockade IMARC - 29 to 31 October 2019
*JoJo Siwa - D.R.E.A.M. The Tour - 16 to 18 January 2020

Gallery

Image:MelbourneExhibitionCentre.jpg, Melbourne Exhibition Centre viewed from Crown Casino. The new convention centre can be seen under construction in the background.
Image:MelbourneExhibitionCentre-side.jpg, The Melbourne Exhibition Centre as viewed from the side
Image:MelbourneConventionCentre-construction.jpg, Melbourne Convention Centre under construction
Image:Crown Casino Complex & Melbourne Exhibition Building.jpg, Overview of Melbourne Convention and Exhibition Centre
File:South Wharf & Melbourne Convention and Exhibition Centre.jpg, South Wharf and Melbourne Convention and Exhibition Centre
File:MEC Glazing.JPG, Melbourne Exhibition Centre glazing
File:MezzanineBalcony.JPG, Melbourne Exhibition Centre Mezzanine balcony viewed through the concourse
File:TwoRoof.JPG, Melbourne Exhibition Centre two roofs view from north to south
File:MEC Hallno.JPG, Melbourne Exhibition Centre stencilled door numbers
File:Plenary Melbourne Exhibition and Convention Centre.jpg, Hall interior

References

External links

Melbourne Convention and Exhibition Centre official websiteMelbourne Convention Centre Development websiteMajor Projects Victoria - Melbourne Convention CentreDenton Corker Marshall Website

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Convention centres in Australia
Tourist attractions in Melbourne
Buildings and structures in the City of Melbourne (LGA)
2006 Commonwealth Games venues
Buildings and structures completed in 1990
Buildings and structures completed in 1996
Buildings and structures completed in 2009
1990 establishments in Australia
Event venues established in 1990
Event venues established in 1996
Boxing venues in Australia