Melbourne Bitter is a
beer
Beer is one of the oldest and the most widely consumed type of alcoholic drink in the world, and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from ce ...
brewed by
Carlton & United Breweries
Carlton & United Breweries (CUB) is an Australian brewing company based in Melbourne and owned by Japanese conglomerate Asahi Breweries. Its notable brands include Victoria Bitter, Carlton Draught, Foster's Lager, Great Northern, Resch's, Pu ...
, (or CUB) a subsidiary of
Asahi
Asahi (朝日, 旭, or あさひ) means "morning sun" in Japanese and may refer to:
Cities
* Asahi, Chiba (旭市; ''Asahi-shi'') Wards
* Asahi-ku, Osaka (旭区; ''Asahi-ku'')
* Asahi-ku, Yokohama (旭; ''Asahi-ku'')
Towns
* Asahi, Aichi (旭 ...
. While originally having an
ABV
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
of 4.9%, it has since been reduced to 4.6%
ABV
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
. Melbourne bitter is available in 375 mL bottles ("stubbies"), 375 mL cans ("tinnies") and 750 mL bottles ("longnecks/longies").
Overview
Melbourne Bitter does not hold the iconic status of many of its counterparts at CUB, such as
Victoria Bitter
Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first and brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia.
Hi ...
and
Carlton Draught; however, it maintains a loyal customer base around
Australia, predominantly in
Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
. Melbourne Bitter was first brewed by renowned Melbourne brewers Jack Prendergast & Nick Deheer in 1936 and was sold to CUB later that year. The beer quickly gained popularity amongst drinkers from regional Victoria for its robust flavour and strong bitter aftertones provided by the Pride of Ringwood hops. In recent years it has experienced a resurgence in popularity.
CUB launched Melbourne Bitter draught in May 2015 in around 40 venues, including in Melbourne, Canberra, Adelaide and Darwin. Previously the beer had only been available in can or bottle form.
In 2016, CUB began trialing Melbourne Bitter in the Sydney market, including at Abbotts Hotel in
Waterloo, New South Wales
Waterloo is an inner-city suburb of Sydney, New South Wales, Australia. Waterloo is located 3 kilometres (1.9 mi) south of the Sydney central business district and is part of the local government area of the City of Sydney. Waterloo is sur ...
.
See also
*
List of breweries in Australia
Beer production in Australia has traditionally been dominated by regional producers. Since the 1980s, there have been a steady stream of takeovers and amalgamations, and now the two major producers (who were once Australian-owned) are Carlton & U ...
References
External links
Official Page on Foster's Group Website
Foster's Group
Australian beer brands
Culture of Melbourne
Asahi Breweries
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