Mediated communication
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Mediated communication or mediated interaction (less often, mediated discourse) refers to communication carried out by the use of
information communication technology Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals) and computers, ...
and can be contrasted to face-to-face communication. While nowadays the technology we use is often related to computers, giving rise to the popular term
computer-mediated communication Computer-mediated communication (CMC) is defined as any human communication that occurs through the use of two or more electronic devices. While the term has traditionally referred to those communications that occur via computer-mediated format ...
, mediated technology need not be computerized as writing a letter using a pen and a piece of paper is also using mediated communication. Thus, Davis defines mediated communication as the use of any technical medium for transmission across time and space. Historically, mediated communication was much rarer than the face-to-face method. Even though humans possessed the technology to communicate in space and time for millennia, the majority of the world's population lacked skills such as
literacy Literacy in its broadest sense describes "particular ways of thinking about and doing reading and writing" with the purpose of understanding or expressing thoughts or ideas in written form in some specific context of use. In other words, hum ...
to use them. This began to change in Europe with the invention of the printing press by Johannes Gutenberg that led to the spread of printed texts and rising literacy from the 15th century. Separately, the first
print culture Print culture embodies all forms of printed text and other printed forms of visual communication. One prominent scholar of print culture in Europe is Elizabeth Eisenstein, who contrasted the print culture of Europe in the centuries after the ad ...
was Chinese in origin. Whatever the tradition,
face-to-face interaction Face-to-face interaction is social communication carried out without any mediating technology. It is defined as the mutual influence of individuals’ direct physical presence with their body language and verbal language. It is one of the basic ...
has begun to steadily lose ground to mediated communication. Compared to face-to-face communication, mediated communication engages fewer senses, transmits fewer symbolic cues (most mediated communication does not transmit
facial expressions A facial expression is one or more motions or positions of the muscles beneath the skin of the face. According to one set of controversial theories, these movements convey the emotional state of an individual to observers. Facial expressions are ...
) and is seen as more private. Parties usually require some technical expertise to operate the mediating technologies. New computerized media, such as
mobile telephones A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link while ...
or
instant messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and trigge ...
, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. The type of mediated technology used can also influence its meaning. This is most famously rendered in Marshall McLuhan's maxim "
the medium is the message "The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter in his '' Understanding Media: The Extensions of Man'', published in 1964.Originally published in 1964 by Me ...
". Lundby (2009) distinguished between three forms of mediated communication: mediated
interpersonal communication Interpersonal communication is an exchange of information between two or more people. It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish a number of personal and relational goals. Inter ...
, interactive communication, and mass communication. Thompson (1995), however, treated mass communication not as a part of mediated communication, but on par with mediated and face-to-face communication, terming it "mediated quasi-interaction".


Differences from face-to-face communication

There are only a few ways that mediated communication and face-to-face communication function similarly. One of them is that interpersonal coordination is present in both face-to-face and mediated communication. However, mediated communication has vast differences and limitations compared with face-to-face communication.
Writing Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...
in communication media and speech in face-to-face communication are different in terms of their
lexical density Lexical density is a concept in computational linguistics that measures the structure and complexity of human communication in a language. Lexical density estimates the linguistic complexity in a written or spoken composition from the functional wo ...
, range of grammatical structures, varied connectivity between sentences, syntax, permanence, etc. These differences in each type of communication can change the message. Texting and
e-mail Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic (digital) version of, or counterpart to, mail, at a time when "mail" meant ...
, for example, contain combined forms of writing and speech, which is evident by
slang Slang is vocabulary (words, phrases, and linguistic usages) of an informal register, common in spoken conversation but avoided in formal writing. It also sometimes refers to the language generally exclusive to the members of particular in-g ...
and
shorthand Shorthand is an abbreviated symbolic writing method that increases speed and brevity of writing as compared to longhand, a more common method of writing a language. The process of writing in shorthand is called stenography, from the Greek ''st ...
. Verbal (or textual) cues are used instead of nonverbal ones to convey the same messages. Individuals send more information at a time through computer media than any other form of communication, including face-to-face communication. This increased rate of information transfer allows abusive forms of communication like
cyberbullying Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital ...
and
phishing Phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious softwa ...
to occur. The
disassociation Dissociation, as a concept that has been developed over time, is a wide array of experiences, ranging from a mild emotional detachment from the immediate surroundings, to a more severe disconnection from physical and emotional experiences. The m ...
and
disinhibition In psychology, disinhibition is a lack of restraint manifested in disregard of social conventions, impulsivity, and poor risk assessment. Disinhibition affects motor, instinctual, emotional, cognitive, and perceptual aspects with signs and sympto ...
associated with mediated communication can cause people who are being deceived to have trouble interpreting the reactions of the deceiver since information sent through media instead of face-to-face can lose or have change the nonverbal cues within it, and, with that, signs of deception. The decreased availability of these nonverbal cues increases disassociation and anonymity. It is easier to trust someone else through mediated communication, but people with less trust can detect deception better online. Because of the limitations of mediated communication, Nardi and Whittaker (2002) note, "Many theorists imply that face-to-face communication is the gold standard of communication." Mediated communication has been, however, described as preferable in some situations, particularly where time and geographical distance are an issue. For example, in maintaining long-distance friendship, face-to-face communication was only the fourth most common way of maintaining ties, after mediated communication tools of
telephone A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into e ...
, email and
instant messaging Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and trigge ...
.


Uses

Individuals will use different types of media depending on their motivations, communication purpose, institutional factors, and situational factors. Also, people will be more inclined to use a particular medium of communication if others associated with them use that medium; this is called the
network effect In economics, a network effect (also called network externality or demand-side economies of scale) is the phenomenon by which the value or utility a user derives from a good or service depends on the number of users of compatible products. Net ...
. Motivations for using certain media are divided into strong- and weak-tie communication. There are five communication purposes: coordination, knowledge-sharing, information gathering, relationship development, and conflict resolution. Institutional factors include the physical structure of work units, social structure, and incentives. Situational factors include task characteristics, message content, and urgency. Mediated communication is not as commonly used as face-to-face communication in the workplace, but there are different preferred media of communication for simple forms of coordination. E-mails and phone calls tend to be used for simple or complex coordination, but e-mails are also useful for retaining information and recording the exchange of information. In terms of communication solutions to certain situational factors, e-mails are used for recording the transfer of information and sending long, complex, and non-textual information, and phone calls and pagers are used for immediate communication. E-mails and phone calls are also used in knowledge sharing and information gathering. E-mails are rarely used to accomplish relationship goals, but they are used for conflict resolution. Individuals have a higher motivation to use cell-phone texting for weak-tie communication. The network effect has the most impact on e-mail, meaning that people tend to use e-mail more if their peers use it too.


Types of mediated communication

Writing Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...
Mediated communication in the form of writing has a long history dating back to the invention of writing in Mesopotamia and Ancient Egypt The development of the codex, a book-like medium for the production of written texts, extended the portability of mediated communication. In Euro-Asia this then led to the production of books and manuscripts reproduced by hand. Print In the 15th century the invention of the
printing press A printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the ...
in Europe led to large scale production and circulation of information and symbolic content in various formats and genres including religious texts, fiction and non-fiction books, political pamphlets, journal articles, reports and government publications, and newspapers. Mediated communication also includes telecommunications, radio, film, television and digital technologies.
Email Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" mean ...
Electronic mail is digital mechanism for exchanging messages through internet or intranet communication platforms. The first message that was sent through a computer was on October 29, 1969, by
Raymond Tomlinson Raymond Samuel Tomlinson (April 23, 1941 – March 5, 2016) was an American computer programmer who implemented the first email program on the ARPANET system, the precursor to the Internet, in 1971; It was the first system able to send mail be ...
.
Text message Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible comput ...
A text message is defined as a short message sent electronically usually from one cellphone to another. The first text message was sent on December 3, 1992, developed by Finnish engineer Matti Makkonen.


See also

*
Mediated cross-border communication Mediated cross-border communication is a scholarly field in communication studies and refers to any mediated form of communication in the course of which nation state or cultural borders are crossed or even get transgressed and undermined (e.g., wo ...
* Mediated discourse analysis * Digital media *
Social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
*
Media richness theory Media richness theory, sometimes referred to as information richness theory or MRT, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Leng ...
*
Social presence theory Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. Developed from the foundations of interpersonal communication and symbolic interactionism, social presence ...


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