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Coordinates: 34°22′37″N 132°30′03″E / 34.3770577°N 132.5008222°E / 34.3770577; 132.5008222

Mazda
Mazda
Motor Corporation マツダ株式会社

Mazda's headquarters in Fuchū, Hiroshima

Native name

マツダ株式会社

Romanized name

Matsuda Kabushiki-gaisha

Type

Public (K.K.)

Traded as TYO: 7261

Industry Automotive

Founded 30 January 1920; 98 years ago (1920-01-30)

Founder Jujiro Matsuda

Headquarters 3-1 Shinchi, Fuchū, Aki, Hiroshima, Japan

Area served

Worldwide

Key people

Seita Kanai (Chairman) Masamichi Kogai (President and CEO)

Products 1,202,489 units (2016) Automobiles Light Trucks Engines

Revenue ¥3.4 trillion (FY 2016)[1]

Operating income

¥22.6 billion (FY 2016)[1]

Net income

¥13.4 billion (FY 2016)[1]

Owner Japan Trustee Services Bank
Japan Trustee Services Bank
(6.3%) The Master Trust Bank of Japan (4.7%) Sumitomo Mitsui Banking Corporation
Sumitomo Mitsui Banking Corporation
(2.2%) [2]

Number of employees

46,398 (2016)

Website mazda.com

Mazda
Mazda
Motor Corporation (Japanese: マツダ株式会社, Hepburn: Matsuda Kabushiki-gaisha), commonly referred to as simply Mazda, is a Japanese multinational automaker based in Fuchū, Aki District, Hiroshima
Hiroshima
Prefecture, Japan.[4] In 2015, Mazda
Mazda
produced 1.5 million vehicles for global sales, the majority of which (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide.[5] In 2015, Mazda
Mazda
was the fifteenth biggest automaker by production worldwide.[6]

Contents

1 Name 2 History

2.1 Partnership with Ford
Ford
Motor Company 2.2 Post-partnership with Ford

3 Marques

3.1 Emblems

4 Leadership 5 Markets 6 Environmental efforts

6.1 Bio-Car 6.2 SkyActiv
SkyActiv
Technology

7 Motorsport

7.1 International competition 7.2 Spec series

8 Sponsorships 9 Marketing 10 See also 11 References 12 External links

Name The name Mazda
Mazda
came into existence with the production of the Company's first three-wheeled trucks. Other candidates for a model name included Sumera-Go, Tenshi-Go and more.[7] Officially, the company states that

The name was also associated with Ahura Mazda
Ahura Mazda
(God of Light)[sic], with the hope that it would brighten the image of these compact vehicles.

The company website further notes that the name also derives from the name of the company's founder, Jujiro Matsuda.[8] The Mazda
Mazda
lettering was used in combination with the corporate emblem of Mitsubishi, which was responsible for sales, to produce the Toyo Kogyo three-wheeled truck registered trademark.[citation needed] History

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Mazda
Mazda
began as the Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, Japan, 30 January 1920. Toyo Cork Kogyo renamed itself to Toyo Kogyo Co., Ltd. in 1927. In the late 1920s the company had to be saved from bankruptcy by Hiroshima
Hiroshima
Saving Bank and other business leaders in Hiroshima.[9] In 1931 Toyo Kogyo moved from manufacturing machine tools to vehicles with the introduction of the Mazda-Go autorickshaw. Toyo Kogyo produced weapons for the Japanese military throughout the Second World War, most notably the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda
Mazda
name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360
Mazda R360
was introduced in 1960, followed by the Mazda Carol
Mazda Carol
in 1962.

Mazda Cosmo
Mazda Cosmo
Sport

Beginning in the 1960s, Mazda
Mazda
was inspired by the NSU Ro 80, and decided to put a major engineering effort into development of the Wankel rotary engine as a way of differentiating itself from other Japanese auto companies. The company formed a business relationship with German company NSU, and began with the limited-production Cosmo Sport of 1967 and continuing to the present day with the Pro Mazda Championship, Mazda
Mazda
has become the sole manufacturer of Wankel-type engines for the automotive market mainly by way of attrition (NSU and Citroën
Citroën
both gave up on the design during the 1970s, and prototype Corvette efforts by General Motors
General Motors
never made it to production.) This effort to bring attention to itself apparently helped, as Mazda rapidly began to export its vehicles. Both piston-powered and rotary-powered models made their way around the world. The rotary models quickly became popular for their combination of good power and light weight when compared to piston-engined competitors that required heavier V6 or V8 engines to produce the same power. The R100 and the RX series (RX-2, RX-3, and RX-4) led the company's export efforts. During 1968, Mazda
Mazda
started formal operations in Canada (MazdaCanada) although Mazdas were seen in Canada as early as 1959. In 1970, Mazda formally entered the American market ( Mazda
Mazda
North American Operations) and was very successful there, going so far as to create the Mazda Rotary Pickup (based on the conventional piston-powered B-Series model) solely for North American buyers. To this day, Mazda
Mazda
remains the only automaker to have produced a Wankel-powered pickup truck. Additionally, it is also the only marque to have ever offered a rotary-powered bus (the Mazda
Mazda
Parkway, offered only in Japan) or station wagon (within the RX-3 and RX-4 lines for certain markets). After nine years of development, Mazda
Mazda
finally launched its new model in the U.S. in 1970.[10] Mazda's rotary success continued until the onset of the 1973 oil crisis. As American buyers (as well as those in other nations) quickly turned to vehicles with better fuel efficiency, the relatively thirsty rotary-powered models began to fall out of favor. Combined with being the least-efficient automaker in Japan
Japan
(in terms of productivity), inability to adjust to excess inventory and over-reliance on the U.S. market, the company suffered a huge loss in 1975.[11] An already heavily indebted Toyo Kogyo was on the verge of bankruptcy and was only saved through the intervention of Sumitomo
Sumitomo
keiretsu group, namely Sumitomo
Sumitomo
Bank, and the companies subcontractors and distributors.[12][13] Fortunately, the company had not totally turned its back on piston engines, as it continued to produce a variety of four-cylinder models throughout the 1970s. The smaller Familia line in particular became very important to Mazda's worldwide sales after 1973, as did the somewhat larger Capella series.

Mazda RX-7
Mazda RX-7
(first generation)

Mazda
Mazda
refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream powerplant. Starting with the lightweight RX-7 in 1978 and continuing with the modern RX-8, Mazda
Mazda
has continued its dedication to this unique powerplant. This switch in focus also resulted in the development of another lightweight sports car, the piston-powered Mazda MX-5
Mazda MX-5
Miata (sold as the Eunos and later Mazda
Mazda
Roadster in Japan), inspired by the concept 'jinba ittai'. Introduced in 1989 to worldwide acclaim, the Roadster has been widely credited with reviving the concept of the small sports car after its decline in the late 1970s. Partnership with Ford
Ford
Motor Company From 1974 to 2015, Mazda
Mazda
had a partnership with the Ford
Ford
Motor Company, which acquired a 24.5% stake in 1979, upped to a 33.4% ownership of Mazda
Mazda
in May 1995.[14] Under the administration of Alan Mulally, Ford
Ford
gradually divested its stake in Mazda
Mazda
from 2008 to 2015, with Ford
Ford
holding 2.1% of Mazda
Mazda
stock as of 2014[15] and severing most production as well as development ties. This partnership with Ford
Ford
began due to Mazda's financial difficulties during the 1960s. Starting in 1979 by expanding their 7-percent financial stake to 24.5%, Ford
Ford
expanded an existing partnership with Mazda
Mazda
resulting in various joint projects. The cooperation had begun in 1971 when the Mazda B-Series
Mazda B-Series
spawned a Ford
Ford
Courier variant for North America, a version which was later offered in other markets as well. Mazda's Bongo and Titan cab-over trucks were sold with Ford badging in mainly Asia and the Pacific region beginning in 1976.[16] These included large and small efforts in all areas of the automotive landscape — most notably in the realm of pickup trucks and smaller cars. Mazda
Mazda
began supplying manual transaxles to Ford
Ford
in the spring of 1980.[16] Mazda's Familia platform was used for Ford
Ford
models like the Laser and Escort beginning in 1980, while the Capella architecture found its way into Ford's Telstar sedan and Probe sports models. During the 1980s, Ford-badged Mazda
Mazda
products replaced much of their own lineup, especially in the Asia-Pacific markets, with the Laser and Telstar replacing the European-sourced Escort and Cortina.[citation needed] In some cases, such as New Zealand
New Zealand
and South Africa, these were assembled alongside their Mazda-badged equivalents, the Mazda
Mazda
323 (Familia) and 626 (Capella). Following the closure of its own assembly plant in New Zealand, Mazda established a joint venture with Ford
Ford
New Zealand
New Zealand
known as Vehicle Assemblers of New Zealand
New Zealand
(VANZ), while in South Africa, Ford's local subsidiary merged with Sigma Motor Corporation, which already assembled Mazdas in the country, to form Samcor, although the sharing of models proved unpopular with both Ford
Ford
and Mazda
Mazda
customers.[17] In other markets such as Australia, however, the 323 and 626 were always fully imported, with only the Laser and Telstar assembled locally.[18] In Japan, the Laser and Telstar were also sold alongside their Mazda-badged brethren, but the Festiva was not sold as a Mazda 121
Mazda 121
on the Japanese market. In North America, the Probe was built in a new Mazda
Mazda
company plant in Flat Rock, Michigan
Flat Rock, Michigan
along with the mainstream 626 sedan and a companion Mazda MX-6
Mazda MX-6
sports coupe. Ford
Ford
also lent Mazda
Mazda
some of its capacity when needed: the Mazda 121
Mazda 121
sold in Europe and South Africa was, for a time, a variant of the Ford
Ford
Fiesta built in plants in Europe and South Africa. Mazda
Mazda
also made an effort in the past to sell some of Ford's cars in Japan, mainly through its Autorama dealer group. Mazda
Mazda
also helped Ford
Ford
develop the 1991 Explorer[citation needed], which Mazda
Mazda
sold as the 2-door only Mazda Navajo
Mazda Navajo
from 1991 through 1994. However, Mazda's version was unsuccessful, while the Ford (available from the start as a 4-door or 2-door model) instantly became the best selling sport-utility vehicle in the United States and kept that title for over a decade. Mazda
Mazda
has used Ford's Ranger pickup as the basis for its North American–market B-Series trucks, starting in 1994 and continuing through 2010, when Mazda
Mazda
discontinued importing its B-Series trucks to North America, due to costs associated with the chicken tax.[19]

Mazda
Mazda
Millenia

Following its long-held fascination with alternative engine technology, Mazda
Mazda
introduced the first Miller cycle
Miller cycle
engine for automotive use in the Millenia luxury sedan of 1995. Though the Millenia (and its Miller-type V6 engine) were discontinued in 2002, the company has recently introduced a much smaller Miller-cycle four-cylinder engine for use in its Demio starting in 2008. As with its leadership in Wankel technology, Mazda
Mazda
remains (so far) the only automaker to have used a Miller-cycle engine in the automotive realm.

Mazda3.

Further financial difficulties at Mazda
Mazda
during the 1990s (partly caused by losses related to the 1997 Asian financial crisis) caused Ford
Ford
to increase its stake to a 33.4-percent controlling interest in May 1996. In June 1996, Henry Wallace was appointed President, and he set about restructuring Mazda
Mazda
and setting it on a new strategic direction. He laid out a new direction for the brand including the design of the present Mazda
Mazda
marque; he laid out a new product plan to achieve synergies with Ford, and he launched Mazda's digital innovation program to speed up the development of new products. At the same time, he started taking control of overseas distributors, rationalized dealerships and manufacturing facilities, and driving much needed efficiencies and cost reductions in Mazda's operations. Much of his early work put Mazda
Mazda
back into profitability and laid the foundations for future success. Wallace was succeeded by James Miller in November 1997, followed in December 1999 by Ford
Ford
executive Mark Fields, who has been credited with expanding Mazda's new product lineup and leading the turnaround during the early 2000s. Ford's increased influence during the 1990s allowed Mazda
Mazda
to claim another distinction in history, having maintained the first foreign-born head of a Japanese car company, Henry Wallace.

Mazda6.

Amid the world financial crisis in the fall of 2008, reports emerged that Ford
Ford
was contemplating a sale of its stake in Mazda
Mazda
as a way of streamlining its asset base.[20] BusinessWeek
BusinessWeek
explained the alliance between Ford
Ford
and Mazda
Mazda
has been a very successful one, with Mazda saving perhaps $90 million a year in development costs and Ford "several times" that, and that a sale of its stake in Mazda
Mazda
would be a desperate measure.[21] On November 18, 2008, Ford
Ford
announced that it would sell a 20% stake in Mazda, reducing its stake to 13.4% thus surrendering control of the company, which it held since 1996.[22][23] The following day, Mazda
Mazda
announced that, as part of the deal, it was buying back 6.8% of its shares from Ford
Ford
for about US$185 million while the rest would be acquired by business partners of the company.[24] It was also reported that Hisakazu Imaki would be stepping down as chief executive, to be replaced by Takashi Yamanouchi.[25] On November 18, 2010, Ford
Ford
reduced its stake further to 3%, citing the reduction of ownership would allow greater flexibility to pursue growth in emerging markets, and Sumitomo
Sumitomo
Mitsui Financial Group was believed to become its largest shareholder. Ford and Mazda
Mazda
remained strategic partners through joint ventures and exchanges of technological information.[26][27]

Mazda
Mazda
CX-5

On September 30, 2015, when Ford's shares had sunk to a little over 2% due to stock dilution, Ford
Ford
sold its remaining shares in Mazda.[28] Post-partnership with Ford In 2011, Mazda
Mazda
raised more than 150 billion yen (US$1.9 billion) in a record share sale to replenish capital, as it suffered its biggest annual loss in 11 years. Part of the proceeds were used to build an auto plant in Mexico.[29] The Mexican plant was built jointly by the company and Sumitomo
Sumitomo
Corporation.[30] In May 2015, the company signed an agreement with Toyota
Toyota
to form a "long-term partnership", that would, among others, see Mazda
Mazda
supply Toyota
Toyota
with fuel-efficient SkyActiv
SkyActiv
gasoline and diesel engine technology, in exchange for hydrogen fuel cell systems.[31] Marques

Japanese Mazda
Mazda
dealership in Saitama, Japan

Mazda
Mazda
Motors square symbol based on Sumitomo
Sumitomo
family crest, and is an affiliated company of the Sumitomo
Sumitomo
Group

Autozam
Autozam
logo

Amati logo

Mazda
Mazda
tried using a number of different marques in the Japanese (and occasionally Australian) markets in the 1990s, including Autozam, Eunos, and ɛ̃fini. This effort was phased out before the decade was over. The motivation was brought on by market competition from other Japanese automakers efforts in offering vehicles at multiple Japanese dealership networks offered by Toyota, Nissan, and Honda. Mazda's implementation of brand diversification reflected a Japanese engineering philosophy, called Kansei engineering, which was used as an advertising slogan in North America. This selective marketing experiment was ended in the mid-1990s due to economic conditions, largely attributed to the collapse of the Japanese asset price bubble in 1991. This diversification stressed the product development groups at Mazda past its limits. Instead of having a half-dozen variations on any given platform, developers were asked to work on dozens of different models and consumers were confused as well by the explosion of similar new models. One of the oddest sub-marques was M2, used on three rare variants of the Eunos Roadster (the M2-1001, M2-1002 and M2-1028) and one of the Autozam
Autozam
AZ-1 (M2-1015). M2 even had its own avant-garde company headquarters, but was shut down after a very short period of operation. Today, the former marques no longer exist in Japan
Japan
as sales channels. The Carol was sold at the Autozam
Autozam
store (which specialized in small cars), but it now sold with the Mazda
Mazda
marque, not as the Autozam
Autozam
Carol as it once was. In early 1992 Mazda
Mazda
planned to release a luxury marque, Amati, to challenge Acura, Infiniti, and Lexus
Lexus
in North America, which was to begin selling in late 1993. The initial Amati range would have included the Amati 500 (which became the Eunos 800 in Japan
Japan
and Australia, Mazda Millenia
Mazda Millenia
in the U.S., and Mazda
Mazda
Xedos
Xedos
9 in Europe), a rebadged version of the Mazda Cosmo
Mazda Cosmo
and the Amati 1000
Amati 1000
(a rear-wheel drive W12 successor to the Mazda
Mazda
Luce). The Amati marque was eventually scrapped before any cars hit the market. It is perhaps just a curiosity, but "Amati" happens to be an anagram of "Miata" In Europe, the Xedos
Xedos
name was also associated with the Mazda
Mazda
Xedos
Xedos
6, the two models were in production from 1992 until 1997. The Xedos
Xedos
line was marketed under the Mazda
Mazda
marque, and used the Mazda
Mazda
badge from the corresponding years. Emblems

Years Symbol Description

1934–1936

The first registered corporate logo, which appeared on three-wheel trucks in 1936.

1936–1962

The first stylized branding. The three mountains (representing Hiroshima) also form the Latin alphabet
Latin alphabet
letter M, which is duplicated three times for " Mazda
Mazda
Motor Manufacturer". The long side extensions represent wings for agility and speed.

1962–1975

Symbol and corporate mark as seen on most Mazda
Mazda
cars from the Mazda R360 until 1975.

1975–present

Between 1975 and 1991, Mazda
Mazda
did not have an official symbol, only a stylized version of its name; the previous blue "m" symbol was still used in some dealerships up until the 1980s, but later on a plain blue square next to the Mazda
Mazda
name was often used on dealer signs and documentation.

1991–1992

In 1991, Mazda
Mazda
adopted a corporate symbol which was to represent a sun and a flame standing for heartfelt passion. This is commonly referred to in Mazda
Mazda
enthusiast circles as the "cylon" logo[citation needed].

1992–1997

Shortly after the release of the new symbol, the design was smoothed out to reduce its similarity to Renault's. This is sometimes referred to as the "eternal flame" logo. It also represented the design of the rotary engine that Mazda
Mazda
was famous for.

1997–present

A redesigned winged "M" to symbolize Mazda
Mazda
with stretched wings.[citation needed]

Leadership

Jujiro Matsuda (1921–1951) Tsuneji Matsuda (1952–1970) Kouhei Matsuda (1970–1977) Yoshiki Yamasaki (1977–1984) Kenichi Yamamoto (1984–1987) Masanori Furuta (1987–1991) Yoshihiro Wada (1991–1996) Henry Wallace (1996–1997, appointed by Ford
Ford
Motor Company, first non-Japanese CEO of a Japanese automaker) James E. Miller (1997–1999) Mark Fields (1999–2002) Lewis Booth (2002–2003) Hisakazu Imaki (2003–2008) Takashi Yamanouchi (2008–2013) Masamichi Kogai (2013–current)

Markets North America is Mazda's biggest market.[32] Mazda's market share in U.S. fell to a 10-year low in 2016 at 1.7 percent[33] Mazda's brand loyalty was 39 percent in 2016, below the industry average of 53 percent.[34] Environmental efforts Mazda
Mazda
has conducted research in hydrogen-powered vehicles for several decades. Mazda
Mazda
has developed a hybrid version of its Premacy compact minivan using a version of its signature rotary engine that can run on hydrogen or gasoline. Despite plans to release it in 2008,[35][36] as of 2010 the vehicle is in limited trials.[37] In 2010 Toyota
Toyota
and Mazda
Mazda
announced a supply agreement for the hybrid technology used in Toyota's Prius model.[38] Bio-Car Mazda
Mazda
is finding a host of alternative uses for a variety of materials and substances – ranging from plastic to milk – in its vehicles, as it aims to become more environmentally-friendly. Mazda
Mazda
introduced some of these innovations – bioplastic internal consoles and bio-fabric seats – in its Mazda5
Mazda5
model at EcoInnovasia
EcoInnovasia
2008, at the Queen Sirikit National Convention Center
Queen Sirikit National Convention Center
in Bangkok. Up to 30% of the interior parts in the Mazda5
Mazda5
are made of non-biomaterial components, e.g. Poti (gobar of cows).[39] SkyActiv
SkyActiv
Technology SkyActiv
SkyActiv
technology is an umbrella name for a range of technologies used in certain new Mazda
Mazda
vehicles. These vehicles include the Mazda2/Demio, Mazda6/Atenza, CX-5 and 2014 Mazda
Mazda
3. Together these technologies increase fuel economy to a level similar to a hybrid drivetrain. Engine output is increased and emission levels are reduced. These technologies include high compression ratio gasoline engines (13.0 to 1), reduced compression diesel engines (14.0 to 1) with new 2-stage turbocharger design, highly efficient automatic transmissions, lighter weight manual transmissions, lightweight body designs and electric power steering. It is also possible to combine these technologies with a hybrid drivetrain for even greater fuel economy. Motorsport See also: Mazdaspeed In the racing world, Mazda
Mazda
has had substantial success with both its signature Wankel-engine cars (in two-rotor, three-rotor, and four-rotor forms) as well as its piston-engine models. Mazda
Mazda
vehicles and engines compete in a wide variety of disciplines and series around the world. More Mazdas are raced every week than any other car brand[citation needed] (a large part of this statement speaks to the success of the MX-5/Miata and its widespread embrace by grassroots motorsports). As of 2014, Mazda
Mazda
remains the only Japanese automaker to win the 24 Hours of Le Mans
24 Hours of Le Mans
overall. International competition Mazda's competition debut was on October 20, 1968 when two Mazda
Mazda
Cosmo Sport 110S coupes entered the 84 hour Marathon
Marathon
de la Route ultra-endurance race at the Nürburgring, one finishing in fourth place and the other breaking an axle after 81 hours.[40] The next year, Mazda
Mazda
raced Mazda Familia
Mazda Familia
R100 M10A coupes. After winning the Singapore Grand Prix
Singapore Grand Prix
in April 1969 and coming in fifth and sixth in the Spa 24 Hours
Spa 24 Hours
(beaten only by Porsche 911s), on October 19, 1969, Mazda
Mazda
again entered the 84 hour Nürburgring
Nürburgring
race with four Familias. Only one of these finished, taking fifth place. The first racing victory by a Wankel-engined car in the United States was in 1973, when Pat Bedard won an IMSA RS race at Lime Rock Park
Lime Rock Park
in a Mazda
Mazda
RX-2.[40] In 1976, Ray Walle, owner of Z&W Mazda, drove a Cosmo ( Mazda
Mazda
RX-5) from the dealership in Princeton, New Jersey, to Daytona, won the Touring Class Under 2.5 Liters at the 24 Hours of Daytona, and drove the car back to New Jersey. The Cosmo placed 18th overall in a field of 72. The only modifications were racing brake pads, exhaust, and safety equipment.[41] After substantial successes by the Mazda RX-2
Mazda RX-2
and Mazda
Mazda
RX-3, the Mazda RX-7
Mazda RX-7
has won more IMSA races in its class than any other model of automobile, with its hundredth victory on September 2, 1990. Following that, the RX-7 won its class in the IMSA 24 Hours of Daytona race ten years in a row, starting in 1982. The RX-7 won the IMSA Grand Touring Under Two Liter (GTU) championship each year from 1980 through 1987, inclusive.

The Mazda
Mazda
787B, winner of the 1991 24 Hours of Le Mans
24 Hours of Le Mans
race

In 1991, a four-rotor Mazda 787B
Mazda 787B
(2622 cc actual, rated by FIA formula at 4708 cc) won the 24 Hours of Le Mans
24 Hours of Le Mans
auto race outright. The 787B's triumph remains unparalleled, as it remains the only non-piston-engined car ever to win at Le Mans, and Mazda
Mazda
is still the only Japanese marque to have won overall at Le Mans – and only after Nissan
Nissan
had closed down its World Sportscar Championship
World Sportscar Championship
programme and Toyota
Toyota
had opted to take a sabbatical for most of 1991 in order to develop its 3.5-litre TS010. This led to a ban on rotary engines in the Le Mans race starting in 1992, which has since been rescinded. After the 1991 race, the winning engine was publicly dismantled for internal examination, which demonstrated that despite 24 hours of extremely hard use it had accumulated very little wear. The Le Mans win in 1991 followed a decade of class wins from other Mazda
Mazda
prototypes, including the 757 and 767. The Sigma MC74 powered by a Mazda
Mazda
12A engine was the first engine and team from outside Western Europe or the United States to finish the entire 24 hours of the Le Mans race, in 1974. Mazda
Mazda
is also the most reliable finisher at Le Mans (with the exception of Honda, which has entered only three cars in only one year), with 67% of entries finishing. Mazda
Mazda
will return to prototype racing in 2005 with the introduction of the Courage C65 LMP2 car at the American Le Mans Series
American Le Mans Series
race at Road Atlanta. This prototype racer uses the Renesis Wankel from the RX-8. Mazdas have also enjoyed substantial success in World Land Speed competition, SCCA
SCCA
competition, drag racing, pro rally competition (the Familia appeared in the WRC several times during the late '80s and early '90s), the One Lap of America race (winning SUV & truck in a MazdaSpeed5), and other venues. Wankel engines have been banned for some time from international Formula One
Formula One
racing,[citation needed] as well as from United States midget racing, after Gene Angelillo won the North East Midget Racing Association championship in 1985 with a car powered by a 13B engine, and again in 1986 in a car powered by a 12A engine. Spec series The Cooper Tires Atlantic Championship
Atlantic Championship
powered by Mazda
Mazda
is a North American open wheel racing series. It is the top level of the MAZDASPEED ladder, a driver development program which rewards season winners of one level with automatic rides at the next level. Since 2006, the Atlantic Championship
Atlantic Championship
has been run exclusively with Swift 016.a chassis powered by Mazda- Cosworth
Cosworth
MZR 2300 cc (2.3L) DOHC inline-4 engines producing 300 bhp (224 kW). The cars are capable of speeds in excess of 175 mph (282 km/h).[42] Formula Mazda Racing
Formula Mazda Racing
features open wheel race cars with Mazda
Mazda
engines, adaptable to both oval tracks and road courses, on several levels of competition. Since 1991, the professionally organized Star Mazda Series has been the most popular format for sponsors, spectators, and upward bound drivers. It is the second-highest level on the aforementioned MAZDASPEED driver development ladder. Engines for the Star Mazda
Mazda
series are all built by one engine builder, certified to produce the prescribed power, and sealed to discourage tampering. They are in a relatively mild state of racing tune, so that they are extremely reliable and can go years between motor rebuilds. Spec Miata
Spec Miata
has become one of the most popular and most affordable road racing classes in North America. The Spec Miata
Spec Miata
(SM) class is intended to provide the opportunity to compete in low cost, production-based cars with limited modifications, suitable for racing competition. The rules are intentionally designed to be more open than the Showroom Stock class but more restricted than the Improved Touring class. Spec RX7
Spec RX7
is also a popular club racing class primarily due to the availability of first generation RX7 cars and the low startup cost.[citation needed] Sponsorships

Mazda's headquarters in Fuchū, Hiroshima

Mazda
Mazda
is a major sponsor to several professional sports teams, including:

Hometown teams:

Sanfrecce Hiroshima
Hiroshima
(J. League): Originally known as Toyo Kogyo Soccer Club and founded in 1938, it was owned directly by Mazda
Mazda
until 1992 when Mazda
Mazda
reduced its share to professionalize the club for the new J. League. Hiroshima
Hiroshima
Toyo Carp (Nippon Professional Baseball): The "Toyo" part of the team's name is in honor of Mazda's part-ownership of the team since 1968 (when Mazda
Mazda
was still known as Toyo Kogyo). The Matsuda family, descended from the founder of Mazda, holds the majority share in team ownership.

Teams abroad:

North Melbourne Football Club
North Melbourne Football Club
(Australian Football League) ACF Fiorentina
ACF Fiorentina
(Italian football league – Serie A) Nakhon Ratchasima (Thai football league – Thai League)

The company also sponsors various marathon and relay race events in Japan, such as the Hiroshima
Hiroshima
International Peace Marathon
Marathon
and the Hiroshima
Hiroshima
Prefectural Ekiden Race, along with numerous other sporting and charity endeavors in Hiroshima
Hiroshima
and Hofu.[43] Mazda
Mazda
was also the league sponsor for the now-defunct Australian Rugby Championship. Mazda
Mazda
also maintains sponsorship of the Laguna Seca racing course in California, going so far as to use it for its own automotive testing purposes as well as the numerous racing events (including several Mazda-specific series) that it hosts – as well as for the 2003 launch of the Mazda
Mazda
RX-8.[44] Mazda
Mazda
also sponsors the Western New York Flash, a professional women's soccer team that plays in the WPA and has some of the best players in the world, including world player of the year.[45] Marketing Mazda's past advertising slogans included: "The more you look, the more you like" (1970s to early 1980s); "Experience Mazda" (mid-1980s); "An intense commitment to your total satisfaction, that's The Mazda Way" (late 1980s); "It Just Feels Right" along with advertising describing Mazda's use of Kansei engineering (1990–1995); "Passion for the road" (1996); "Get in. Be moved." (1997–2000). Another marketing slogan was "Sakes Alive!", for its truck line. Since 2000, Mazda
Mazda
has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars.[46] Extremely successful and long-lasting (when compared to other automotive marketing taglines), the Zoom-Zoom campaign has now spread around the world from its initial use in North America.[3] The Zoom-Zoom campaign has been accompanied by the "Zoom-Zoom-Zoom" song in many television and radio advertisements. The original version, performed by Jibril Serapis Bey (used in commercials in Europe, Japan
Japan
and South Africa), was recorded long before it became the official song for Mazda
Mazda
as part of a soundtrack to the movie Only The Strong (released in 1993). The Serapis Bey version is a cover of a traditional Capoeira song, called "Capoeira Mata Um". In 2010, its current slogan is "Zoom Zoom Forever". The longer slogan (Used in TV ads) is "Zoom Zoom, Today, Tomorrow, Forever". Early ads in the Zoom-Zoom campaign also featured a young boy (Micah Kanters) whispering the "Zoom-Zoom" tagline.[47] Since 2011, Mazda
Mazda
has still used the Zoom-Zoom tagline in another campaign called "What Do You Drive?". The punchline for this is "At Mazda, we believe because if it's not worth driving, it's not worth building. We build Mazdas. What do you drive?". In 2015, Mazda
Mazda
had launched a new campaign under a new tagline, "Driving Matters", coinciding with the release of the redesigned MX-5.[48] This campaign was meant to solidify Mazda's "Zoom Zoom" slogan. A 60-second long advertisement titled "A Driver's Life", coincided with the new tagline on the following week. See also

Companies portal Japanese Car portal

List of Mazda
Mazda
engines List of Mazda
Mazda
facilities List of Mazda
Mazda
platforms List of Mazda
Mazda
vehicles

References

^ a b c "Consolidated Financial Results" (PDF). mazda.com/investors. Retrieved June 21, 2011.  ^ "MAZDA:Share Data – Stock and Bond Information". mazda.com. Retrieved December 27, 2013.  ^ a b "What's Zoom Zoom ? Mazda
Mazda
Spirit". MAZDA. Retrieved September 29, 2010.  ^ "Offices Archived October 7, 2009, at the Wayback Machine.." Mazda. Retrieved on October 29, 2009. ^ "Archived copy". Archived from the original on April 18, 2008. Retrieved July 31, 2016.  ^ "World motor vehicle production OICA correspondents survey without double counts world ranking of manufacturers year 2015" (PDF).  ^ "GREAT CARS OF MAZDA". Retrieved 8 October 2017.  ^ http://www.mazda.com/en/innovation/stories/greatcar/mazda-go/ ^ Corporate Financing and Governance in Japan: The Road to the Future – page 153, By Takeo Hoshi, Anil Kashyap ^ Asian Firms: History, Institutions and Management – page 24, By Frank B. Tipton ^ Corporate Financing and Governance in Japan: The Road to the Future – page 153 By Takeo Hoshi, Anil Kashyap; Asian Firms: History, Institutions and Management – page 24, By Frank B. Tipton ^ Doner, Richard F. (1991), Driving a Bargain: Automobile Industrialization and Japanese Firms in Southeast Asia, Berkeley, Los Angeles, and Oxford: University of California, p. 294, ISBN 0-520-06938-2  ^ Between MITI and the Market: Japanese Industrial Policy for High Technology – page 139 By Daniel I. Okimoto ^ " Mazda
Mazda
Annual Report 2017" (PDF). Mazda
Mazda
Motor Corporation. p. 59.  ^ Stock and Bond Information, Mazda, March 31, 2014 ^ a b Mazda
Mazda
Annual Report 1980, Hiroshima, Japan: Toyo Kogyo Co., Ltd., March 1981, p. 3  ^ "Ford, Mazda
Mazda
Zoom Apart". CAR. South Africa. 2002-09-01.  ^ Australia Welcomes The 'new' Migrants, The Age, June 16, 1986, page 43 ^ " Mazda
Mazda
Kills B-Series Pickup – Automotive News & Car Rumors at Automobile Magazine". Rumors.automobilemag.com. September 16, 2009. Retrieved June 28, 2010.  ^ [1][dead link] ^ Rowley, Ian (October 11, 2008). " Ford
Ford
to Sell Mazda?". Business Week. Archived from the original on October 14, 2008. Retrieved October 12, 2008.  ^ " Ford
Ford
to Sell 20% of stake in Mazda
Mazda
" Stuff going on in the world". Miscstuff.wordpress.com. November 18, 2008. Retrieved May 7, 2009.  ^ Henry, Jim (2008-11-24). " Ford
Ford
Sells Controlling Stake in Mazda". CBS News. Retrieved 2016-07-03.  ^ Chang-Ran Kim (2008-11-18). " Ford
Ford
abandons Mazda
Mazda
control with 20 percent stake sale". Reuters. Retrieved 2014-02-04.  ^ "Ford, Trying to Raise Cash, Sells Stake in Mazda". New York Times. 2008-11-18.  ^ " Ford
Ford
to Change Stake in Mazda". Ford
Ford
Motor Company. November 18, 2010. Retrieved March 9, 2011.  ^ Taniguchi, Takako (2010-10-18). " Sumitomo
Sumitomo
Mitsui
Mitsui
To Overtake Ford
Ford
as Mazda's Top Shareholder, Chairman Says". Bloomberg. Retrieved 2014-02-04.  ^ " Ford
Ford
sells remaining stake in Mazda". Nikkei. November 13, 2015. Retrieved February 18, 2017.  ^ Mukai, Anna; Hagiwara, Yuki. "Mazda's Record Share Sale to Help Boost Capital After Losses". bloomberg.com. Retrieved 3 September 2015.  ^ "UPDATE 1-Mazda, Sumitomo
Sumitomo
to build Mexico
Mexico
car plant -Nikkei". Reuters. Retrieved 2014-02-04.  ^ "Toyota, Mazda
Mazda
form partnership to share technologies, confront cost challenges". Automotive News. 13 May 2015. Retrieved 17 April 2016.  ^ Greimei, Hans (2 Feb 2017). " Mazda
Mazda
profit falls 71% on foreign exchange losses". Automotive News europe. Retrieved 30 May 2017.  ^ Cain, Timothy. " Mazda
Mazda
Wants 2 Percent U.S. Market Share, But Not Just Any Ol' 2 Percent Market Share (15 May 2017)". The Truth about Cars. Retrieved 30 May 2017.  ^ Wayland, Michael (15 May 2017). "Mazda's 2% solution". Automotive News. Retrieved 30 May 2017.  ^ Alan Ohnsman (October 27, 2007). "Nissan, Honda
Honda
Seek Edge With Low-Emission Cars at Tokyo Show". Bloomberg. Retrieved March 29, 2010.  ^ Chas Hallet (August 28, 2008). " Mazda
Mazda
plans Volt rival". Autocar. Retrieved May 7, 2009.  ^ " Mazda
Mazda
Delivers Premacy Hydrogen RE Hybrid to Iwatani Corporation for use in Kyushu" (Press release). Mazda. January 13, 2010. Retrieved March 29, 2010.  ^ "TMC and Mazda
Mazda
Agree to Hybrid System Technology License" (PDF) (Press release). Toyota
Toyota
& Mazda. March 29, 2010. Retrieved March 29, 2010.  ^ "Bioplastic, Research, Environmentally Fabric and consoles in Mazda". bioplastics24.com. May 1, 2006. Archived from the original on December 3, 2008. Retrieved May 7, 2009.  ^ a b "The Rotary Club", Don Sherman, Automobile Magazine, February 2008, pp 76–79 ^ "daytona rx5". Mazdarx5.com. Retrieved September 29, 2010.  ^ "Champ Car Atlantic News". Champcaratlantic.com. Retrieved September 29, 2010. [permanent dead link] ^ MAZDA:Basic Idea on Community and Social Contributions With Communities and Society Archived September 17, 2008, at the Wayback Machine. ^ "Track Sponsors". Mazda
Mazda
Raceway Laguna Seca. Archived from the original on 2004-12-31.  ^ Marta Vieira da Silva ^ " Ford Motor Company
Ford Motor Company
– Featured Story – Mazda
Mazda
Challenges Consumers in Zoom-Zoom Contest". Media.ford.com. Archived from the original on April 22, 2008. Retrieved September 29, 2010.  ^ "Interview with Micah Kanters". Shufflingdead.com. September 10, 2004. Archived from the original on May 28, 2010. Retrieved June 28, 2010.  ^ Nelson, Gabe (21 May 2015). "Mazda's new mantra: 'Driving Matters'". Automotive News. Retrieved 22 July 2015. 

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See also

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Sports car

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WorldCat Identities VIAF: 155390244 LCCN: no90012014 ISNI: 0000 0001 0729 015X MusicBrainz: e501bbcd-2315-4411-b8c5-1d0496471faf NLA: 53004229 N

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