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The Info List - Maurie Orodenker



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MAURIE ORODENKER _(né_ MAURICE, or MORRIS, HARRY ORODENKER; 21 December 1908 Philadelphia
Philadelphia
– 8 October 1993 Philadelphia
Philadelphia
) was an American journalist, music critic and advertising agency executive. In the 1940s, when working as a record reviewer on _Billboard _ magazine, he was one of the first to use the term "rock and roll " to describe upbeat blues and swing music of the type which soon afterwards became known as "rhythm and blues ".

LIFE AND CAREER

Based in Philadelphia
Philadelphia
, he was working for _Billboard _ by the late 1930s, a period when he was credited with being, with Joe Csida _(né_ Joseph George Csida; 1912–1996), the first to seek to measure the popularity of songs on the basis of jukebox plays as an alternative to sheet music sales. In 1942, in one of his regular record review columns, he described Sister Rosetta Tharpe 's vocals on "Rock Me" as "rock-and-roll spiritual singing", one of the first recorded uses of the phrase to describe a style of music, and he continued to use the term regularly in reviews over the next few years, several years before its popularisation by Alan Freed and others. In 1945, for instance, he described Erskine Hawkins ' version of " Caldonia " as "right rhythmic rock and roll music", a phrase precisely repeated in his 1946 review of "Sugar Lump" by Joe Liggins .

He established his own advertising agency in 1952, and also continued to contribute regularly to _Billboard_ well into the 1980s. In later life he became noted as a collector of haggadot , books containing Passover stories read during the Seder meal, many of which he obtained from old bookstores and synagogues while traveling in Europe.

His surname derived from the Ukrainian city of Horodenka . He died at the age of 84 at Thomas Jefferson University Hospital in Philadelphia, survived by his daughter Harriet and son Jerry.

REFERENCES

* ^ Maurie Orodenker: birth and death records * ^ _Billboard_, July 6, 1996, page 4 * ^ _Billboard_, May 30, 1942, page 25 * ^ J. J. Hayes\'s Amazing Antifolk Explicator Owned Ad Agency_, Philadelphia
Philadelphia
Inquirer, October 9, 1993 * ^ Michael D. Schaffer, _ Passover Books, 2,500 Of Them, Are His Passion_, Philadelphia
Philadelphia
Inquirer, April 16,