Maull's barbecue sauce
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Maull's barbecue sauce is a popular
barbecue sauce Barbecue sauce (also abbreviated as BBQ sauce) is a sauce used as a marinade, basting (cooking), basting, condiment, or topping for meat cooked in the barbecue cooking style, including pork or beef ribs (food), ribs and chicken as food, chicken. I ...
in
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...
and is a common ingredient in preparing
St. Louis-style barbecue St. Louis-style barbecue refers to spare ribs associated with the St. Louis area. These are usually grilled rather than slow-cooked over indirect heat with smoke which is typically associated with the term "barbecue" in the United States. Histor ...
. It is a rich and pungent, spicy semi-sweet, tomato based sauce, somewhat unusual for containing
anchovies An anchovy is a small, common forage fish of the family Engraulidae. Most species are found in marine waters, but several will enter brackish water, and some in South America are restricted to fresh water. More than 140 species are placed in 1 ...
and pepper pulp. Maull's makes eight varieties of sauce now: Genuine, Sweet-N-Mild, Sweet-N-Smokey, Onion Bits, Beer Flavor, Smokey,
Jalapeño The jalapeño ( , , ) is a medium-sized chili pepper pod type cultivar of the species ''Capsicum annuum''. A mature jalapeño chili is long and hangs down with a round, firm, smooth flesh of wide. It can have a range of pungency, with Scovi ...
, and they even make a
Kansas City-style barbecue Kansas City-style barbecue refers to the specific regional barbecue style of slowly smoked meat originating from Kansas City in the early 20th century. Henry Perry is credited as the originator of the style, as two of the oldest Kansas City-st ...
sauce.


History of the company

The Louis Maull company started in 1897 as a grocery business selling out of a horse-drawn wagon. In 1905 it was incorporated as the Louis Maull Cheese and Fish company and had switched to wholesale distributing to restaurants and grocery stores. Starting in 1920 they were selling a line of condiments. Only by 1926 did they create a barbecue sauce recipe. It eventually became their most popular product, and they eliminated their other interests to focus solely on its manufacture and distribution. The company remains a family owned business in St. Louis. An advertising slogan that could be heard on radio and television in the 1970s and 1980s was "Don't baste your barbecue, You Gotta Maull it!" Maull's Barbeque Sauce quit filling orders January 9, 2018 per website. Maull's Barbeque Sauce once again became available in St. Louis, MO grocery stores in July 2018.


See also

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St. Louis-style barbecue St. Louis-style barbecue refers to spare ribs associated with the St. Louis area. These are usually grilled rather than slow-cooked over indirect heat with smoke which is typically associated with the term "barbecue" in the United States. Histor ...
*
Barbecue sauce Barbecue sauce (also abbreviated as BBQ sauce) is a sauce used as a marinade, basting (cooking), basting, condiment, or topping for meat cooked in the barbecue cooking style, including pork or beef ribs (food), ribs and chicken as food, chicken. I ...
*
Basting (cooking) Basting is a cooking technique that involves cooking meat with either its own juices or some type of preparation such as a sauce or marinade. The meat is left to cook, then periodically coated with the juice. Prominently used in grilling, ro ...


External links


Louis Maull Co
website
KETC Living St. Louis Maull's BBQ Sauce
Video on Maull's assembled by local PBS station
KETC KETC, virtual channel 9 ( UHF digital channel 23), is a PBS member television station licensed to St. Louis, Missouri, United States. The station is owned by St. Louis Regional Public Media. KETC's studios are located at the Dana Brown Communi ...
{{portal bar, Food Cuisine of St. Louis Barbecue sauces Brand name condiments Food and drink companies established in 1897 Products introduced in 1926 1897 establishments in Missouri