Maui Fever
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''Maui Fever'' is an American
reality Reality is the sum or aggregate of all that is real or existent within a system, as opposed to that which is only imaginary. The term is also used to refer to the ontological status of things, indicating their existence. In physical terms, r ...
television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...
on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
. The series debuted on Wednesday, January 17, 2007, at 10:30PM on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
. The series reveals the daily lives of several young friends living in the
Kaanapali Kaanapali ( haw, Kāanapali) is a census-designated place (CDP) in Maui County, Hawaii, United States, on the island of Maui. The population was 1,161 at the 2020 census. The master-planned town is located in the Old Hawaii ahupuaa of Hanakaʻ ...
area on the island of
Maui The island of Maui (; Hawaiian: ) is the second-largest of the islands of the state of Hawaii at 727.2 square miles (1,883 km2) and is the 17th largest island in the United States. Maui is the largest of Maui County's four islands, which ...
. Following the style of MTV's '' Laguna Beach: The Real Orange County'', '' The Hills'', and ''
8th & Ocean ''8th & Ocean'' is an American reality series about a group of models living in Miami, Florida that premiered on MTV on March 7, 2006. The series aired for ten episodes, ending its run on May 9, 2006. The creators of ''8th & Ocean'' are also respo ...
'', ''Maui Fever'' was shot as a "reality drama" (in the format of a scripted television show). ''Maui Fever'' cast members never spoke directly to the camera or gave testimonials, a tactic used in MTV's ''
The Real World Real World or The Real World may also refer to: * Real life, a phrase to distinguish between the real world and fictional, virtual or idealized worlds Television * ''The Real World'' (TV series), 1992–2017 * "The Real World" (''Stargate Atla ...
'' and in traditional documentaries. However, a voice-over narrative spoken by
Cheyne Magnusson Cheyne Anders Magnusson (born July 14, 1983) is a professional surfer and one of the stars of MTV's reality show '' Maui Fever''. He has worked as wave DJ at surf parks and is involved in a new venture in Palm Springs. Early life Magnusson was bo ...
, one of the main characters, was used at the beginning of each episode to set up the scene and tie together storylines. The opening credits of ''Maui Fever'' featured the song, "Horndog" by
Overseer Overseer may refer to: Professions * Supervisor or superintendent; one who keeps watch over and directs the work of others *Plantation overseer, often in the context of forced labor or slavery *Overseer of the poor, an official who administered re ...
.


Background

Producers casting for ''Maui Fever'' sought people who were willing to participate in the show and who were already part of a group of friends on the island. In June 2006, the producers of ''Maui Fever'' shot the pilot episode on location on the Valley Isle (
Maui The island of Maui (; Hawaiian: ) is the second-largest of the islands of the state of Hawaii at 727.2 square miles (1,883 km2) and is the 17th largest island in the United States. Maui is the largest of Maui County's four islands, which ...
). After viewing the pilot and meeting with Hawaii's film commissioners, MTV executives gave ''Maui Fever'' "green light" status in August. Filming of ''Maui Fever'' began on September 1, 2006, and continued for ten weeks. Initially the show was tentatively going to be called ''Island Fever''. It is one of two MTV reality programs filmed on
Maui The island of Maui (; Hawaiian: ) is the second-largest of the islands of the state of Hawaii at 727.2 square miles (1,883 km2) and is the 17th largest island in the United States. Maui is the largest of Maui County's four islands, which ...
in 2006; the other, ''
Living Lahaina ''Living Lahaina'' is an American reality television series on MTV. The series, filmed over a three-month period on location in Lahaina (on the island of Maui, Hawaii), focused on a group of twenty-something surf instructors and their father-figu ...
'', began filming one week before ''Maui Fever'' but did not premiere until more than a month after the ''Maui Fever'' finale. ''Maui Fever'' was executive produced by Steve Michaels, Jonathan Koch,
Morgan J. Freeman Morgan J. Freeman (born December 5, 1969) is an American film director. In 1997, his debut feature, '' Hurricane Streets'', won three awards at the Sundance Film Festival. Early life and education Freeman was born and raised in Long Beach, ...
,
Liz Gateley Liz Gateley is an American television producer. She currently serves as head of programming at Lifetime Television. She is also a founding partner and co-owner, along with Tony DiSanto, of DiGa, a studio and production company hybrid. In what Gat ...
and
Tony DiSanto Tony may refer to: People and fictional characters * Tony (given name), including a list of people and fictional characters * Gregory Tony (born 1978), American law enforcement officer * Motu Tony (born 1981), New Zealand international rugby leagu ...
. They intended the show to be an homage to the sand-drenched beach films of the 1960s. From the initial concept, the show's creator (Freeman) and the other producers wanted to incorporate the feel and
culture Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.Tyl ...
of Hawaii as though it were a "character," rather than merely a backdrop. Freeman described Maui as an ideal setting for a reality show because of its exotic scenery and spicy mix of
tourist Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mo ...
s and
locals Locals Technology Inc., also referred to as locals.com, is a creator crowdfunding site cofounded by Dave Rubin and Assaf Lev. It started in 2019 and is based in Miami. The site was founded after Rubin and Jordan Peterson left Patreon in response ...
. DiSanto likened the series to "a reality version of ''
Cocktail A cocktail is an alcoholic mixed drink. Most commonly, cocktails are either a combination of spirits, or one or more spirits mixed with other ingredients such as tonic water, fruit juice, flavored syrup, or cream. Cocktails vary widely across ...
''." Producers sought to capture the allure of living on a tropical island in a state of "permanent vacation." When filming of ''Maui Fever'' began, everyone involved was excited about the potentially vast and beneficial exposure for Hawaii. According to Hawaii's State
Film Commissioner Film commissions are quasi-governmental, non-profit, public organizations that attract motion media production crews (including movies, television, and commercials) to shoot on location in their respective localities, and offer support so that p ...
at that time, Donne Dawson, ''Maui Fevers producers were receptive to
community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, village, tow ...
and cultural concerns, and wanted the show to be as
authentic Authenticity or authentic may refer to: * Authentication, the act of confirming the truth of an attribute Arts and entertainment * Authenticity in art, ways in which a work of art or an artistic performance may be considered authentic Music * A ...
as possible. Maui Film Commissions Benita Brazier also expressed strong optimism regarding ''Maui Fever'', saying she was certain it would "put Maui in a good light," even though she knew there would be "some
conflict of interest A conflict of interest (COI) is a situation in which a person or organization is involved in multiple interests, financial or otherwise, and serving one interest could involve working against another. Typically, this relates to situations i ...
" (due to the usual content of reality television programming). Brazier indicated that she expected the producers to educate themselves about the island and "document the Maui that most visitors will never experience."


Reception

Some critics expressed skepticism as to whether the "reality" in MTV's ''Maui Fever'' was real. In the tradition of ''
Laguna Beach Laguna Beach (; ''Laguna'', Spanish for "Lagoon") is a seaside resort city located in southern Orange County, California, in the United States. It is known for its mild year-round climate, scenic coves, environmental preservation efforts, and a ...
'' and ''The Hills'', ''Maui Fever'' has been called "MTV's latest faux-reality semi-scripted hit TV show." Many find that the aggressive
editing Editing is the process of selecting and preparing written, photographic, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, orga ...
tactics, used to mimic the style of a traditional television drama (rather than a reality show), make the scenes feel fabricated. In spite of this criticism, MTV's "reality dramas" have been popular, including ''Maui Fever''. The show's ratings were successful, attracting millions of viewers each week. In Hawaii, ''Maui Fever'' garnered a negative response. Even before the series premiered, rumors circulated that the youth and culture of Maui were misrepresented.Tabloid Baby (2007-01-05)
Maui is the new Laguna Beach
(html). NewsGasm. Retrieved on 2007-04-17
Objections stemmed from the show's failure to represent the
ethnic An ethnic group or an ethnicity is a grouping of people who identify with each other on the basis of shared attributes that distinguish them from other groups. Those attributes can include common sets of traditions, ancestry, language, history, ...
makeup of Maui. According to the 2000 census,
Maui County Maui County, officially the County of Maui, is a county in the U.S. state of Hawaii. It consists of the islands of Maui, Lānai, Molokai (except for a portion of Molokai that comprises Kalawao County), Kahoolawe, and Molokini. The latter two ar ...
is 31 percent Asian, 10 percent
Native Hawaiian Native Hawaiians (also known as Indigenous Hawaiians, Kānaka Maoli, Aboriginal Hawaiians, First Hawaiians, or simply Hawaiians) ( haw, kānaka, , , and ), are the indigenous ethnic group of Polynesian people of the Hawaiian Islands. Hawaii ...
or
Pacific Islander Pacific Islanders, Pasifika, Pasefika, or rarely Pacificers are the peoples of the list of islands in the Pacific Ocean, Pacific Islands. As an ethnic group, ethnic/race (human categorization), racial term, it is used to describe the original p ...
, and 22 percent
mixed race Mixed race people are people of more than one race or ethnicity. A variety of terms have been used both historically and presently for mixed race people in a variety of contexts, including ''multiethnic'', ''polyethnic'', occasionally ''bi-ethn ...
.
U.S. Census Bureau The United States Census Bureau (USCB), officially the Bureau of the Census, is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. The Census Bureau is part of the ...
(2000)
Fact Sheet: Maui County, Hawaii - Census 2000 Demographic Profile Highlights
(html). ''2000 U.S. Census''. U.S. Census Bureau. Retrieved on 2007-03-29.
Caucasians account for 33 percent of the county population. However, all seven of the ''Maui Fever'' core cast members were caucasian. Due to the lack of racial diversity and the fact that very few of the cast members were long-time residents of Maui, at the time of the show's airing there were
online petitions An online petition (or Internet petition, or e-petition) is a form of petition which is signed online, usually through a form on a website. Visitors to the online petition sign the petition by adding their details such as name and email address. T ...
against it on websites such as MySpace. Locals were also disturbed by the show's sexual content, lack of
cultural diversity Cultural diversity is the quality of diverse or different cultures, as opposed to monoculture, the global monoculture, or a homogenization of cultures, akin to cultural evolution. The term "cultural diversity" can also refer to having different cu ...
and resulting misconceptions about Maui. According to State Film Commissioner Dawson, public reaction to ''Maui Fever'' was stronger than the response to any other Hawaii production.


Cast

The core cast of ''Maui Fever'' included seven main characters: Chaunte, Cheyne, Anna, Corbin, Anthony, Sean and Jesse. Additionally, the show featured several supporting characters, including: Kevin, Justin, Rachael, Jesse James, Katie, Bryce and Carrie. Everyone in the cast already lived on Maui prior to filming. When the show was initially announced, MTV indicated that the majority of the characters were born and raised on the island. However, it was later revealed that none of the core cast members were Maui-born.


Starring characters


Supporting characters


Episodes


References


External links

*
''Maui Fever'' fan site

''Maui Fever'' LiveJournal community



''Maui Fever'' on Yahoo! TV

Video trailer for ''Maui Fever''
* {{MTVNetwork Shows 2000s American reality television series 2007 American television series debuts 2007 American television series endings Television shows set in Hawaii MTV reality television series Television shows filmed in Hawaii