MARUTI SUZUKI INDIA LIMITED, formerly known as MARUTI UDYOG LIMITED,
is an automobile manufacturer in
India . It is a 56.21%-owned
subsidiary of Japanese automobile and motorcycle manufacturer Suzuki
Motor Corporation . As of January 2017 , it had a market share of 51%
of the Indian passenger car market. Maruti
Suzuki manufactures and
sells popular cars such as the Ciaz , Ertiga , Wagon R , Alto , Swift
, Celerio , Swift Dzire , Omni , Baleno and Baleno RS , Ignis . The
company is headquartered at
New Delhi . In February 2012, the company
sold its ten millionth vehicle in India.
* 1 History
* 1.1 Chronology
Joint venture related issues
* 3 Manufacturing facilities
* 4 Industrial relations
* 5 Products and services
* 5.1 Current models
* 5.2 Discontinued models
* 5.3 Sales and service network
* 5.4 NEXA
* 5.5 Maruti Insurance
* 5.6 Maruti Finance
* 5.7 Maruti TrueValue
* 5.8 N2N Fleet Management
* 5.9 Maruti Accessories
* 5.10 Maruti Driving School
* 6 Awards and recognition
* 7 See also
* 8 References and notes
* 9 External links
Logo of Maruti Udyog
Maruti was established in February 1981 by
Sanjay Gandhi on
Background of Government of
India though the actual production
commenced only in 1983. It started with the Maruti 800, based on the
Suzuki Alto kei car . As of May 2007 , the Government of India,
through Ministry of Disinvestment, sold its complete share to Indian
financial institutions and no longer has any stake in Maruti Udyog.
Under the Maruti name
In 1970, a private limited company named Surya Ram Maruti technical
services private limited (MTSPL) was launched on November 16, 1970.
The stated purpose of this company was to provide technical know-how
for the design, manufacture and assembly of "a wholly indigenous motor
car". In June 1971, a company called Maruti limited was incorporated
under the Companies Act. Maruti Limited went into liquidation in 1977.
Maruti Udyog Ltd was incorporated through the efforts of Dr V.
Krishnamurthy. Affiliation with
In 1982, a license "> In 1987, the company started exporting to the
West, when a lot of 500 cars were sent to Hungary. By 1988, the
capacity of the Gurgaon plant was increased to 100,000 units per
annum. Market liberalisation
In 1989, the
Maruti 1000 was introduced and the 970 cc, three-box was
India’s first contemporary sedan . By 1991, 65 percent of the
components, for all vehicles produced, were indigenized. After
liberalization of the Indian economy in 1991,
Suzuki increased its
stake in Maruti to 50 percent, making the company a 50-50 JV with the
India the other stake holder.
In 1993, the Zen , a 993 cc, hatchback was launched and in 1994 the
1298 cc Esteem was introduced. Maruti produced its 1 millionth vehicle
since the commencement of production in 1994. Maruti's second plant
was opened with annual capacity reaching 200,000 units. Maruti
launched a 24-hour emergency on-road vehicle service. In 1998, the new
Maruti 800 was released, the first change in design since 1986. Zen D
, a 1527 cc diesel hatchback and Maruti's first diesel vehicle and a
redesigned Omni were introduced. In 1999, the 1.6 litre Maruti Baleno
three-box saloon and Wagon R were also launched.
In 2000, Maruti became the first car company in
India to launch a
Call Center for internal and customer services. The new Alto model was
released. In 2001, Maruti True Value , selling and buying used cars
was launched. In October of the same year the
Maruti Versa was
launched. In 2002, Esteem Diesel was introduced. Two new subsidiaries
were also started: Maruti Insurance Distributor Services and Maruti
Insurance Brokers Limited.
Suzuki Motor Corporation increased its
stake in Maruti to 54.2 percent.
In 2003, the new
Suzuki Grand Vitara XL-7 was introduced while the
Zen and the Wagon R were upgraded and redesigned. The four millionth
Maruti vehicle was built and they entered into a partnership with the
State Bank of
India . Maruti Udyog Ltd was Listed on BSE and NSE after
a public issue, which was oversubscribed tenfold. In 2004, the Alto
became India's best selling car overtaking the
Maruti 800 after nearly
two decades. The five-seater Versa 5-seater, a new variant, was
created while the Esteem was re-launched. Maruti Udyog closed the
financial year 2003-04 with an annual sale of 472,122 units, the
highest ever since the company began operations and the fiftieth lakh
(5 millionth) car rolled out in April 2005. The 1.3 L
five-door hatchback was introduced in 2005.
Suzuki and Maruti set up another joint venture, "Maruti
Automobiles India", to build two new manufacturing plants, one
for vehicles and one for engines. Cleaner cars were also introduced,
with several new models meeting the new "Bharat Stage III " standards.
In February 2012, Maruti
Suzuki sold its ten millionth vehicle in
India. For the Month of July 2014, it had a Market share of >45 %.
JOINT VENTURE RELATED ISSUES
Relationship between the Government of India, under the United Front
(India) coalition and
Suzuki Motor Corporation over the joint venture
was a point of heated debate in the Indian media until
Corporation gained the controlling stake. This highly profitable joint
venture that had a near monopolistic trade in the Indian automobile
market and the nature of the partnership built up till then was the
underlying reason for most issues. The success of the joint venture
Suzuki to increase its equity from 26% to 40% in 1987, and to 50%
in 1992, and further to 56.21% as of 2013. In 1982, both the venture
partners entered into an agreement to nominate their candidate for the
post of Managing Director and every Managing Director would have a
tenure of five years
Suzuki has three manufacturing facilities in India. All
manufacturing facilities have a combined production capacity of
1,700,000 vehicles annually. The
Gurugram manufacturing facility has
three fully integrated manufacturing plants and is spread over 300
acres (1.2 km2). The Gurgaon facilities also manufacture 240,000
K-Series engines annually. The Gurgaon Facilities manufactures the
Alto 800 , WagonR , Omni , Gypsy King , Ertiga , S-Cross , Vitara
Brezza , Ignis and Eeco .
Manesar manufacturing plant was inaugurated in February 2007 and
is spread over 600 acres (2.4 km2). Initially it had a production
capacity of 100,000 vehicles annually but this was increased to
300,000 vehicles annually in October 2008. The production capacity was
further increased by 250,000 vehicles taking total production capacity
to 800,000 vehicles annually. The
Manesar Plant produces the Alto 800
, Alto K10 , Swift , Swift DZire , Ciaz , Baleno , Baleno RS and
Celerio . On 25 June 2012, Haryana State Industries and Infrastructure
Development Corporation demanded Maruti
Suzuki to pay an additional Rs
235 crore for enhanced land acquisition for its Haryana plant
expansion. The agency reminded Maruti that failure to pay the amount
would lead to further proceedings and vacating the enhanced land
acquisition. The launch of the Desire was happened in the month of
May 2017 and the variant is said to have good milage
Gujarat manufacturing plant became operational in February 2017.
The plant current capacity is about 250,000 units per year. But with
new investments Maruti
Suzuki has plan to take it to 450,000 units per
In 2012, the company decided to merge
(SPIL) with itself. SPIL was started as a JV by
Suzuki Motor Corp.
along with Maruti Suzuki. It has the facilities available for
manufacturing diesel engines and transmissions. The demand for
transmissions for all Maruti
Suzuki cars is met by the production from
Since its founding in 1983, Maruti Udyog Limited has experienced
problems with its labour force. The Indian labour it hired readily
accepted Japanese work culture and the modern manufacturing process.
In 1997, there was a change in ownership, and Maruti became
predominantly government controlled. Shortly thereafter, conflict
between the United Front Government and
Suzuki started. In 2000, a
major industrial relations issue began and employees of Maruti went on
an indefinite strike, demanding among other things, major revisions to
their wages, incentives and pensions.
Employees used slowdown in October 2000, to press a revision to their
incentive-linked pay. In parallel, after elections and a new central
government led by NDA alliance ,
India pursued a disinvestment policy.
Along with many other government owned companies, the new
administration proposed to sell part of its stake in Maruti
a public offering. The worker's union opposed this sell-off plan on
the grounds that the company will lose a major business advantage of
being subsidised by the Government, and the union has better
protection while the company remains in control of the government.
The standoff between the union and the management continued through
2001. The management refused union demands citing increased
competition and lower margins. The central government privatized
Maruti in 2002 and
Suzuki became the majority owner of Maruti Udyog
On 18 July 2012, Maruti's
Manesar plant was hit by violence.
According to Maruti management. The production workers at one of its
auto factories attacked supervisors and started a fire that killed a
company General Manager of Human Resources Avineesh Dev and injured
100 other managers, including two Japanese expatriates. The workers
also allegedly injured nine policemen. However Maruti
Union (MSWU) President Sam Meher alleged that management ordered 300
hired security guards to attack the workforce during the violence.
The incident is the worst-ever for
Suzuki since the company began
India in 1983.
Since April 2012, the
Manesar union had demanded a three-fold
increase in basic salary, a monthly conveyance allowance of ₹
10,000, a laundry allowance of ₹ 3,000, a gift with every new car
launch, and a house for every worker who wants one or cheaper home
loans for those who want to build their own houses. According to the
Suzuki Workers Union a supervisor had abused and made
discriminatory comments to a low-caste worker, Jiya Lal,. These
claims were denied by the company and the police. Maruti said the
unrest began, not over wage discussions, but after the workers' union
demanded the reinstatement of Jiya Lal who had been suspended for
allegedly beating a supervisor. The workers claim harsh working
conditions and extensive hiring of low-paid contract workers which are
paid about $126 a month, about half the minimum wage of permanent
employees. On 27 June, 2013, an international delegation from the
International Commission for Labor Rights (ICLR) released a report
alleging serious violations of the industrial right of workers by the
Suzuki management . Company executives denied harsh conditions
and claim they hired entry-level workers on contracts and made them
permanent as they gained experience. Maruti employees currently earn
allowances in addition to their base wage.
The police, in its
First Information Report (FIR), claimed on 21 July
Manesar violence is the result of a planned violence by a section
of workers and union leaders and arrested 91 people. Maruti Suzuki
in its statement on the unrest, announced that all work at the
Manesar plant has been suspended indefinitely. The shut down of
Manesar plant is leading to a loss of about Rs 75 crore per day. On
21 July 2012, citing safety concerns, the company announced a lockout
The Industrial Disputes Act, 1947 pending results of an inquiry
the company has requested of the
Haryana government into the causes of
the disorder. Under the provisions of The Industrial Disputes Act for
wages, the report claimed, employees are expected to be paid for the
duration of the lockout. On 26 July 2012, Maruti announced employees
would not be paid for the period of lock-out in accordance with Indian
labour laws . The company further announced that it will stop using
contract workers by March 2013. The report claimed the salary
difference between contract workers and permanent workers has been
much smaller than initial media reports – the contract worker at
Maruti received about ₹ 11,500 per month, while a permanent worker
received about ₹ 12,500 a month at start, which increased in three
years to ₹ 21,000-22,000 per month. In a separate report, a
contractor who was providing contract employees to Maruti claimed the
company gave its contract employees the best wage, allowances and
benefits package in the region.
Shinzo Nakanishi, managing director and chief executive of Maruti
Suzuki India, said this kind of violence has never happened in Suzuki
Motor Corp's entire global operations spread across Hungary,
Indonesia, Spain, Pakistan, Thailand, Malaysia, China and the
Philippines. Mr. Nakanishi apologised to affected workers on behalf of
the company, and in press interview requested the central and Haryana
state governments to help stop further violence by legislating
decisive rules to restore corporate confidence amid emergence of this
new 'militant workforce' in Indian factories. He announced, "we are
going to de-recognise Maruti
Suzuki Workers’ Union and dismiss all
workers named in connection with the incident. We will not compromise
at all in such instances of barbaric, unprovoked violence." He also
announced Maruti plans to continue manufacturing in Manesar, that
Gujarat was an expansion opportunity and not an alternative to
The company dismissed 500 workers accused of causing the violence and
re-opened the plant on 21 August, saying it would produce 150 vehicles
on the first day, less than 10% of its capacity. Analysts said that
the shutdown was costing the company 1 billion rupees ($18 million) a
day and costing the company market share. In July 2013, the workers
went on hunger strike to protest the continuing jailing of their
colleagues and launched an online campaign to support their demands.
A total of 148 workers were charged with the murder of Human
Resources Manager Avineesh Dev. The court dismissed charges against
117 of the workers. On 17 March 2017, 31 workers were found guilty of
variety of offences. 18 were convicted on charges of rioting,
trespassing, causing hurt and other related offences under Indian
Penal Code sections. The remaining 13 workers were sentenced to life
in imprisonment after being found guilty of the murder of General
Manager of Human Resources Avineesh Dev. Twelve of the thirteen
sentenced were office-bearers of the Maruti
Suzuki Workers Union at
the time of the alleged offences. The prosecution had sought the death
penalty for the thirteen.
Both prosecution and defence have announced they will appeal the
sentences. Defence counsel Vrinda Grover stated, “We will file
appeals against all convictions in the HC. The evidence, as it stands,
cannot withstand legal scrutiny. There is no evidence to link these
workers to the murder. The 13 who have been convicted, it’s
important to remember that they were the leaders of the union.
Therefore, it is clear that this is targeted framing of these persons.
We hope for justice in the superior court.”
Suzuki Workers Union is continuing to organise industrial
action and protests calling for the workers to be released and
criticising the judgement and sentences an unjust. An international
appeal for the release of the workers has been made by the
International Committee for the Fourth International (ICFI) and other
organisations such as the Peoples Alliance for Democracy and
PRODUCTS AND SERVICES
Zen Zen Classic
Grand Vitara XL7
SALES AND SERVICE NETWORK
Car showroom near
Suzuki has 1,820 sales outlets across 1,471 cities in India.
The company aims to double its sales network to 4,000 outlets by 2020.
It has 3,145 service stations across 1,506 cities throughout India.
Maruti’s dealership network is larger than that of Hyundai,
Mahindra, Honda, Tata,
Toyota and Ford combined. Service is a major
revenue generator of the company. Most of the service stations are
managed on franchise basis, where Maruti
Suzuki trains the local
staff. Other automobile companies have not been able to match this
benchmark set by Maruti Suzuki. The Express Service stations help many
stranded vehicles on the highways by sending across their repair man
to the vehicle.
In 2015 Maruti
Suzuki launched NEXA, a new dealership format for its
Maruti currently sells the Baleno, Baleno RS , S-Cross , Ciaz and
Ignis through NEXA outlets. S-Cross was the first car to be sold
through NEXA outlets. Several new models will be added to both
channels as part of the Company’s medium term goal of 2 million
annual sales by 2020.
Launched in 2002 Maruti
Suzuki provides vehicle insurance to its
customers with the help of the National Insurance Company, Bajaj
India Assurance and Royal Sundaram. The service was set
up the company with the inception of two subsidiaries Maruti Insurance
Distributors Services Pvt. Ltd and Insurance Brokers Pvt. Limited
This service started as a benefit or value addition to customers and
was able to ramp up easily. By December 2005 they were able to sell
more than two million insurance policies since its inception.
To promote its bottom line growth, Maruti
Suzuki launched Maruti
Finance in January 2002. Prior to the start of this service Maruti
Suzuki had started two joint ventures Citicorp Maruti and Maruti
Countrywide with Citi Group and GE Countrywide respectively to assist
its client in securing loan. Maruti
Suzuki tied up with ABN Amro
Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered
Bank, and Sundaram to start this venture including its strategic
partners in car finance. Again the company entered into a strategic
partnership with SBI in March 2003 Since March 2003, Maruti has sold
over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is
currently available in 166 cities across India.
Citicorp Maruti Finance Limited is a joint venture between Citicorp
India and Maruti Udyog Limited its primary business stated by
the company is "hire-purchase financing of Maruti
India Limited is a wholly owned subsidiary of Citibank
Overseas Investment Corporation,
Delaware , which in turn is a 100%
wholly owned subsidiary of Citibank N.A. Citi Finance
holds 74% of the stake and Maruti
Suzuki holds the remaining 26%. GE
Capital, HDFC and Maruti
Suzuki came together in 1995 to form Maruti
Countrywide. Maruti claims that its finance program offers most
competitive interest rates to its customers, which are lower by 0.25%
to 0.5% from the market rates.
Maruti True service offered by Maruti
Suzuki to its customers. It is
a market place for used Maruti
Suzuki Vehicles. One can buy, sell or
exchange used Maruti
Suzuki vehicles with the help of this service in
India. As of 1 July 2016 there are 1040 outlets.
N2N FLEET MANAGEMENT
N2N is the short form of End to End Fleet Management and provides
lease and fleet management solution to corporates. Clients who have
signed up of this service include Gas Authority of
India Ltd , DuPont
Reckitt Benckiser ,
Doordarshan , Singer India, National Stock
India and Transworld. This fleet management service
include end-to-end solutions across the vehicle's life, which includes
Leasing, Maintenance, Convenience services and Remarketing.
Many of the auto component companies other than Maruti
to offer components and accessories that were compatible. This caused
a serious threat and loss of revenue to Maruti Suzuki. Maruti Suzuki
started a new initiative under the brand name Maruti Genuine
Accessories to offer accessories like alloy wheels, body cover,
carpets, door visors, fog lamps, stereo systems, seat covers and other
car care products. These products are sold through dealer outlets and
authorized service stations throughout India.
MARUTI DRIVING SCHOOL
A Maruti Driving School in
As part of its corporate social responsibility Maruti
the Maruti Driving School in Delhi. Later the services were extended
to other cities of
India as well. These schools are modelled on
international standards, where learners go through classroom and
practical sessions. Many international practices like road behaviour
and attitudes are also taught in these schools. Before driving actual
vehicles participants are trained on simulators.
At the launch ceremony for the school Jagdish Khattar stated "We are
very concerned about mounting deaths on Indian roads. These can be
brought down if government, industry and the voluntary sector work
together in an integrated manner. But we felt that Maruti should first
do something in this regard and hence this initiative of Maruti
AWARDS AND RECOGNITION
The Brand Trust Report published by Trust Research Advisory, a brand
analytics company, has ranked Maruti
Suzuki in the thirty seventh
position in 2013 and eleventh position in 2014 among the most
trusted brands of India.
Viewers' Choice Car of the Year published by CNBC-TV18 OVERDRIVE,
Overdrive is Indias No.1 Auto Publication for Cars and Bikes in India,
has awarded Maruti
Suzuki Baleno the Viewers' Choice Car of the Year
* Companies portal
* Cars portal
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