Mars Canada Ltd is the Canadian division of

Mars, Incorporated Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$40 billion in annual sales in 2021. Mars was ranked as the fourth-largest pri ...

, a privately held multi-national company and a world leader in food, pet care products, and confectionery products.

Company history

The Canadian division began its operation in the late 1940s as a branch of

Uncle Ben's Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas ...

Inc. In 1967, the first Canadian office was opened in Montreal, moving to Toronto in 1972. In 1974, the branch was replaced by a Canadian

limited company In a limited company, the liability of members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by shares or by guarantee. In a company limited by shares, the lia ...

and named Effem Foods Ltd.,Canadian Trademarks Database registration file
/ref> which was named after the original founder Frank, his wife Ethel, and their son Forrest E. Mars. In 1998, the company was renamed Effem Inc. The current name began use in 2007. In that same year, Effem was selected as one of

Canada's Top 100 Employers Canada's Top 100 Employers is an annual editorial competition that recognizes the best places in Canada to work. First held in 1999, the project aims to single out the employers that lead their industries in offering exceptional working conditions ...

, as published in ''

Maclean's ''Maclean's'', founded in 1905, is a Canadian news magazine reporting on Canadian issues such as politics, pop culture, and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian persp ...

'' magazine.

Office locations

Mars Canada's National Office is located in

Bolton, Ontario Bolton (2021 population 26,795) is an unincorporated village that is the most populous community in the town of Caledon, Ontario. It is located beside the Humber River in the Region of Peel, approximately 50 kilometres northwest of Toronto. In r ...

, 20 minutes north of

Pearson International Airport Lester B. Pearson International Airport , commonly known as Toronto Pearson International Airport, is an international airport located in Mississauga, Ontario, Canada. It is the main airport serving Toronto, its Greater Toronto Area, metropolit ...

. Also located in Bolton is the petfood manufacturing facility and the food manufacturing facility. The confectionery facility is located in Newmarket, Ontario, 40 minutes north-east of the National Office.

Products

The Mars portfolio has five of the world's leading confectionery brands, including the Mars Bar, Snickers Bar, Skittles and Twix Cookie Bars, and the world's single largest candy brand, M&M's Chocolate Candies. Canadian brands: Food *''

Ben's Original Ben's Original, formerly called Uncle Ben's, is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Tex ...

'' Confectionery products *''

M&M's M&M's (stylized as m&m's) are multi-colored button-shaped chocolates, each of which has the letter "m" printed in lower case in white on one side, consisting of a candy shell surrounding a filling which varies depending upon the variety of M&M ...

'' *'' Mars Bar'' *''

Snickers Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate. The annual global sales of Snickers was over $3 billion . In the United ...

'' *''

Twix Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).The biscuit is typically topped with caramel and then ...

'' *'' 3 Musketeers'' *''

Bounty Bounty or bounties commonly refers to: * Bounty (reward), an amount of money or other reward offered by an organization for a specific task done with a person or thing Bounty or bounties may also refer to: Geography * Bounty, Saskatchewan, a g ...

'' *'' Dove Chocolate'' *'' Skittles'' *'' Starburst'' *''

Maltesers Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle Ea ...

'' *''Combos'' Pet food *''

Pedigree Petfoods Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, West Yorkshire, Birstall, Leeds; and offices at McLean, Virginia. History Manchester ...

'' (#1 brand in Canada) *''

Whiskas Whiskas (formerly known as Kal Kan) is a brand of cat food sold internationally. It is owned by the American company Mars, Incorporated. It is available either as small meaty pieces in sauce, gravy or jelly packaged in tins, foil trays or pouch ...

(#1 brand in Canada) *''Cesar'' *''Sheba'' *''Temptations''

External links

World Head Office Official site

Mars Canada

from Yahoo!

Notes and references

{{Mars brands Food and drink companies established in 1940 Canadian chocolate companies

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

Companies based in Caledon, Ontario Food and drink companies of Canada Privately held companies of Canada 1940 establishments in Ontario Canadian subsidiaries of foreign companies Canadian companies established in 1940