Mars Blackmon is a fictional character in the film ''

She's Gotta Have It ''She's Gotta Have It'' is a 1986 American black-and-white comedy-drama film written, produced, edited and directed by Spike Lee. Filmed on a small budget and Lee's first feature-length film to be released, it earned positive reviews and lau ...

'' (

1986 The year 1986 was designated as the International Year of Peace by the United Nations. Events January * January 1 **Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles. **Spain and Portugal enter ...

), played by the film's writer/director,

Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...

. In the film, he is a "Brooklyn-loving" fan of the New York Knicks, sports, and

Air Jordan Air Jordan is an American brand of basketball shoes produced by American corporation Nike. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 an ...

s (the basketball shoes worn by Michael Jordan). This led to late 1980s and early 1990s appearances in

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

commercials alongside Jordan and Mars becoming well known for his use of the phrase, "It's gotta be da shoes." The ad campaign with Lee as Mars has been credited as a landmark in the evolution of sneakers into massively profitable items of fashion. When Lee was first approached to co-star with Michael Jordan for Nike, Lee thought the offer was a prank from his friends. The Jordan Mars shoe line is named in honor of the Mars Blackmon character, with Spike Lee's son, Jackson Lewis Lee, being the designer of the Jordan Mars 270. In the April 30, 2010 episode of the genealogy television show '' Who Do You Think You Are?'' that focused on Spike Lee's search for his mother's ancestors, Lee said that he had called his grandmother to ask for a name for the character. His grandmother gave him the name "Mars". In the episode, Lee's research finds that Mars was the name of his great-great-grandfather (his grandmother's grandfather). In March 2015 a

Capital One Capital One Financial Corporation is an American bank holding company specializing in credit cards, auto loans, banking, and savings accounts, headquartered in McLean, Virginia with operations primarily in the United States. It is on the li ...

Quicksilver credit card television commercial features

Samuel L. Jackson Samuel Leroy Jackson (born December 21, 1948) is an American actor and producer. One of the most widely recognized actors of his generation, the films in which he has appeared have collectively grossed over $27 billion worldwide, making him ...

Charles Barkley Charles Wade Barkley (born February 20, 1963) is an American former professional basketball player who is a television analyst on NBA on TNT, TNT. Nicknamed "Sir Charles", "Chuck", and "the Round Mound of Rebound", Barkley played 16 seasons ...

and Lee. During the commercial's hotel check-in, Lee uses the pseudonym Mars Blackmon to register his room. In 2011 Nike resumed using the character for its Air Jordan "Spiz'ike" line of shoes. For the 2017 Netflix comedy-drama series TV remake Mars is played by

Anthony Ramos Anthony Paul Ramos Martinez (born November 1, 1991) is an American actor and singer. In 2015, he originated the dual roles of John Laurens and Philip Hamilton in the Broadway musical '' Hamilton''. Ramos also appeared in the 2021 film version o ...

References

See also