Marley Natural is the official

cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae. The number of species within the genus is disputed. Three species may be recognized: ''Cannabis sativa'', '' C. indica'', and '' C. ruderalis''. Alternatively ...

brand of

Bob Marley Robert Nesta Marley (6 February 1945 – 11 May 1981; baptised in 1980 as Berhane Selassie) was a Jamaican singer, musician, and songwriter. Considered one of the pioneers of reggae, his musical career was marked by fusing elements o ...

, developed by his estate in conjunction with the private equity firm

Privateer Holdings Privateer Holdings is an American private equity company that invests in the legal cannabis industry. Privateer Holdings is headquartered in Seattle, Washington and employs more than 350 people in seven countries. The company is building a divers ...

, which develops cannabis industry brands. The brand is based in

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

, Washington. Marley Natural offers three categories of goods: cannabis (whole flower, pre-rolls, and oil cartridges), body care products, and lifestyle accessories including smoking accessories. Marley Natural body care and smoking accessories are available online and at select retailers across the United States. Cannabis is available in California, Oregon, and Washington state. The brand launched in February 2016 on the 71st anniversary of Bob Marley's birthday and celebrated the event at an exclusive event in the Hollywood Hills that was featured in ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...

'' magazine. Marley Natural has a social impact program, Rise Up, that supports philanthropic groups in the United States and

Jamaica Jamaica (; ) is an island country situated in the Caribbean Sea. Spanning in area, it is the third-largest island of the Greater Antilles and the Caribbean (after Cuba and Hispaniola). Jamaica lies about south of Cuba, and west of His ...

. In August 2016 Marley Natural hosted an event in

Oregon Oregon () is a U.S. state, state in the Pacific Northwest region of the Western United States. The Columbia River delineates much of Oregon's northern boundary with Washington (state), Washington, while the Snake River delineates much of it ...

that paid the legal fees of men and women applying to expunge non-violent cannabis convictions from their criminal records and connected them with legal volunteers to aid in the applications. According to the BBC, Marley's daughter, Cedella Marley is the spokesman for the new company. Many other members of the Marley family have been involved with the company including Stephen Marley and

Rohan Marley Rohan Anthony Marley (born 19 May 1972) is a Jamaican entrepreneur and former football player. He is the son of reggae artist Bob Marley and Janet Hunt, and father of model Selah Marley and football player Nico Marley. He was born during his fa ...

. ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'' noted disquiet about the use of Marley's name as a cannabis brand, commenting that recreating him as the " Marlboro Man of Marijuana" was a "cynical, money-generating move". They also noted that Marley is already ranked fifth on ''

Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...

''s list of top-earning dead celebrities, earning about US$20 million a year for his estate. Cedella and other members of the Marley family have responded to these claims in the press. "My dad would be so happy to see people understanding the healing power of the herb," she said in a statement.

References

Cannabis companies of the United States Companies based in Seattle Cultural depictions of Bob Marley 2016 establishments in Washington (state) American companies established in 2016 {{cannabis-stub

See also

References