A market requirements document (MRD) in
project management
Project management is the process of leading the work of a team to achieve all project goals within the given constraints. This information is usually described in project documentation, created at the beginning of the development process. T ...
and
systems engineering
Systems engineering is an interdisciplinary field of engineering and engineering management that focuses on how to design, integrate, and manage complex systems over their life cycles. At its core, systems engineering utilizes systems thinki ...
, is a document that expresses the customer's wants and needs for the product or service.
[ Shired, Dian]
MRD – Market Requirements Document
Birds-Eye.Net. Accessed 09. Jun 2009.
It is typically written as a part of
product marketing
Product marketing is sub-field of marketing that is responsible for crafting messaging, go-to-market flow, and promotion of a product. Product marketing managers can also be involved in defining and sizing target markets along with other business ...
or
product management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ...
. The document should explain:
* What (new) product is being discussed
* Who the target customers are
* What products are in competition with the proposed one
* Why customers are likely to want this product.
See also
*
Product requirements document
A product requirements document (PRD) is a document containing all the requirements for a certain product.
It is written to allow people to understand ''what'' a product should do. A PRD should, however, generally avoid anticipating or defining ...
*
Requirements management
Requirements management is the process of documenting, analyzing, tracing, prioritizing and agreeing on requirements and then controlling change and communicating to relevant stakeholders. It is a continuous process throughout a project. A requi ...
*
User requirements document
References
Product management
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