Mark Pesce
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Mark D. Pesce ( ; born 1962) is an American-Australian author, researcher, engineer,
futurist Futurists (also known as futurologists, prospectivists, foresight practitioners and horizon scanners) are people whose specialty or interest is futurology or the attempt to systematically explore predictions and possibilities abo ...
and teacher.


Early life

Pesce was born in Everett, Massachusetts in 1962. In September 1980, Pesce attended
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of th ...
(MIT) for a
Bachelor of Science A Bachelor of Science (BS, BSc, SB, or ScB; from the Latin ') is a bachelor's degree awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Science was the University o ...
degree, but left in June 1982 to pursue opportunities in the newly emerging
high-tech High technology (high tech), also known as advanced technology (advanced tech) or exotechnology, is technology that is at the cutting edge: the highest form of technology available. It can be defined as either the most complex or the newest te ...
industry. He worked as an engineer for the next few years, developing prototype firmware and software for
SecurID RSA SecurID, formerly referred to as SecurID, is a mechanism developed by RSA for performing two-factor authentication for a user to a network resource. Description The RSA SecurID authentication mechanism consists of a "token"—either ...
cards.


Career

In 1988, Pesce joined Shiva Corporation, which pioneered and popularized dial-up networking. Pesce's role in the company was to develop user interfaces, and his research extended into virtual reality. In 1991, Pesce founded the Ono-Sendai Corporation, named after a fictitious company in the
William Gibson William Ford Gibson (born March 17, 1948) is an American-Canadian speculative fiction writer and essayist widely credited with pioneering the science fiction subgenre known as ''cyberpunk''. Beginning his writing career in the late 1970s, hi ...
novel ''
Neuromancer ''Neuromancer'' is a 1984 science fiction novel by American-Canadian writer William Gibson. Considered one of the earliest and best-known works in the cyberpunk genre, it is the only novel to win the Nebula Award, the Philip K. Dick Award, and ...
''. Ono-Sendai was a first-generation
virtual reality Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), edu ...
startup, chartered to create inexpensive, home-based networked VR systems. The company developed a key technology, which earned Pesce his first
patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A ...
for a "Sourceless Orientation Sensor" that tracks the motion of persons in virtual environments. Sega Corporation of America would use the technology on the design of the Sega VR, a consumer head-mounted display (HMD). In 1993,
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancest ...
hired Pesce as a consulting engineer to develop interfaces between Apple and IBM networking products. In early 1994, while in
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
, Pesce, with software engineers Tony Parisi and Gavin Bell, spearheaded an effort to standardize 3D on the Web, and formed
VRML VRML (Virtual Reality Modeling Language, pronounced ''vermal'' or by its initials, originally—before 1995—known as the Virtual Reality Markup Language) is a standard file format for representing 3-dimensional (3D) interactive vector graph ...
Architecture Group (VAG), under the leadership of Pesce. The purpose of VRML was to allow for the creation of 3D environments within the
World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web ...
, accessible through a
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used o ...
. Working in conjunction with such corporations as
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washi ...
,
Netscape Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California and then Dulles, Virginia. Its Netscape web browser was on ...
,
Silicon Graphics Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
,
Sun Microsystems Sun Microsystems, Inc. (Sun for short) was an American technology company that sold computers, computer components, software, and information technology services and created the Java programming language, the Solaris operating system, ZFS, t ...
and
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
, Pesce convinced the industry to accept the new protocol as a standard for desktop virtual reality. This development spring-boarded Pesce into a career which has included extensive writings for both the popular and scientific press, teaching and lecturing at universities, conferences, performances, presentations, and films appearances.


Australia

In 2003, Pesce moved to Australia, where he continues to live, and became an Australian citizen on 4 February 2011. He is an Honorary Lecturer at the
University of Sydney The University of Sydney (USYD), also known as Sydney University, or informally Sydney Uni, is a public research university located in Sydney, Australia. Founded in 1850, it is the oldest university in Australia and is one of the country's si ...
and was a judge on ''
The New Inventors ''The New Inventors'' was an Australian television program, that was broadcast on ABC1 and hosted by broadcaster and comedian James O'Loghlin. Each episode featured three Australian inventions and short video tape packages. IP Australia, a su ...
'', a nationally televised program in Australia. In 2006, Pesce founded FutureSt, a
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...
consultancy, serving as an advisory to analytics fir
PeopleBrowsr
an
The Serval Project
In 2008, Pesce began writing an online column for the
Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-owne ...
's ''The Drum Opinion''. More recently Pesce has been designing and coding Plexus, a
Web 2.0 Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and ...
address book and social networking tool, and is writing his next book, ''The Next Billion Seconds''. His current major project, however, is Light ''MooresCloud'', an
ambient device Ambient devices are a type of consumer electronics, characterized by their ability to be perceived at-a-glance, also known as "glanceable". Ambient devices use pre-attentive processing to display information and are aimed at minimizing mental effo ...
of 52-
LEDs A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light (cor ...
which is a lamp with a
LAMP Lamp, Lamps or LAMP may refer to: Lighting * Oil lamp, using an oil-based fuel source * Kerosene lamp, using kerosene as a fuel * Electric lamp, or light bulb, a replaceable component that produces light from electricity * Light fixture, or ligh ...
-stack; the trademark pays homage to the inexpensive
ubiquitous computing Ubiquitous computing (or "ubicomp") is a concept in software engineering, hardware engineering and computer science where computing is made to appear anytime and everywhere. In contrast to desktop computing, ubiquitous computing can occur using ...
engendered by
Moore's Law Moore's law is the observation that the number of transistors in a dense integrated circuit (IC) doubles about every two years. Moore's law is an observation and projection of a historical trend. Rather than a law of physics, it is an empi ...
. Inspired by the GPIO of a borrowed
Raspberry Pi Raspberry Pi () is a series of small single-board computers (SBCs) developed in the United Kingdom by the Raspberry Pi Foundation in association with Broadcom. The Raspberry Pi project originally leaned towards the promotion of teaching basic ...
, which he realized allowed web users anywhere on the planet to turn an LED on or off on his machine from their browsers, ''MooresCloud'' was brought from concept to prototype by a team in eight weeks. Highly configurable, the device has been touted as "illumination as a service". From January 2004 through January 2006, Pesce was the senior lecturer in Emerging Media and Interactive Design at the
Australian Film Television and Radio School The Australian Film Television and Radio School (AFTRS) formerly Australian Film and Television School, is Australia's national screen arts and broadcast school. The school is a Commonwealth Government statutory authority. History Establishe ...
(AFTRS) in Sydney, Australia. He now holds an Honorary Appointment at the
University of Sydney The University of Sydney (USYD), also known as Sydney University, or informally Sydney Uni, is a public research university located in Sydney, Australia. Founded in 1850, it is the oldest university in Australia and is one of the country's si ...
and has shared some of his lectures online.


Other teaching

Pesce began his teaching career in 1996 as a VRML instructor at both the
University of California at Santa Cruz The University of California, Santa Cruz (UC Santa Cruz or UCSC) is a public land-grant research university in Santa Cruz, California. It is one of the ten campuses in the University of California system. Located on Monterey Bay, on the edge o ...
and
San Francisco State University San Francisco State University (commonly referred to as San Francisco State, SF State and SFSU) is a public research university in San Francisco. As part of the 23-campus California State University system, the university offers 118 different ...
, where he would later create the school's certificate program in the 3-D Arts. In 1998, Pesce was asked to join the faculty of the
University of Southern California , mottoeng = "Let whoever earns the palm bear it" , religious_affiliation = Nonsectarian—historically Methodist , established = , accreditation = WSCUC , type = Private research university , academic_affiliations = , endowment = $8.1 ...
, as the founding chair of the Graduate Program in Interactive Media at the
USC School of Cinema-Television The University of Southern California School of Cinematic Arts (SCA) houses seven academic divisions: Film & Television Production; Cinema & Media Studies; John C. Hench Division of Animation + Digital Arts; John Wells Division of Writing for S ...
.


Books

* Mark Pesce, ''Programming DirectShow and Digital Video''. Seattle, Washington, Microsoft Press, May 2003. * Mark Pesce, ''The Playful World: How Technology Transforms our Imagination''. New York, Ballantine Books (Random House), October 2000. * Mark Pesce, ''Learning VRML: Design for Cyberspace''. Cambridge, Massachusetts: Ziff-Davis Publishing, 1997. * Mark Pesce, ''VRML: Flying through the Web''. Indianapolis, Indiana: New Riders Publishing, 1996. * Mark Pesce, ''VRML: Browsing and Building Cyberspace''. Indianapolis, Indiana: New Riders Publishing, 1995. * Introduction to Celia Pearce, ''The Interactive Book''. Indianapolis, Indiana: Macmillan Technical Publishing, 1997.


Film projects

* Man With a Movie Tube, short form video, January 2007 * Unbomb, short form video, August 2003. * Body Hits (BBC 3), location producer, November 2002. * This Strange Eventful History, feature length video about
Burning Man Burning Man is an event focused on community, art, self-expression, and self-reliance held annually in the western United States. The name of the event comes from its culminating ceremony: the symbolic burning of a large wooden effigy, referred ...
, August 2002 * Becoming Transhuman, feature length video, inspired by
Terence McKenna Terence Kemp McKenna (November 16, 1946 – April 3, 2000) was an American ethnobotanist and mystic who advocated the responsible use of naturally occurring psychedelic plants. He spoke and wrote about a variety of subjects, including ...
and others, August 2001


References


External links


Pesce's personal homepage

Pesce's professional homepage

Pesce's professional blog
{{DEFAULTSORT:Pesce, Mark 1962 births Living people People from Everett, Massachusetts Massachusetts Institute of Technology alumni Computer graphics researchers Computer science writers Computer science educators American technology writers Virtual reality University of Southern California faculty Futurologists