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The Marine Stewardship Council (MSC) is an independent non-profit organization which sets a standard for sustainable fishing. Fisheries that wish to demonstrate they are well-managed and sustainable compared to the science-based MSC standard are assessed by a team of experts who are independent of both the fishery and the MSC. Seafood products can display the blue MSC ecolabel only if that seafood can be traced back through the supply chain to a fishery that has been certified against the MSC standard.[3]

The mission of the MSC is to use its ecolabel, for which the MSC receives royalties for licensing it to products, and fishery certification program to contribute to the health of the world's oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood, and working with partners to transform the seafood market to a sustainable basis.[4] Another organisation, the Aquaculture Stewardship Council, promotes and certifies sustainable aquaculture.