{{no refs, date=April 2023 Mareco Index Bosnia (MIB) is public opinion, media and market research company, located in

Bosnia and Herzegovina Bosnia and Herzegovina ( sh, / , ), abbreviated BiH () or B&H, sometimes called Bosnia–Herzegovina and often known informally as Bosnia, is a country at the crossroads of south and southeast Europe, located in the Balkans. Bosnia and H ...

History

Mareco Index Bosnia was founded in 1996.

International membership

* Gallup International – full voting status from year: 2000 * TNS/KANTAR Group – The Largest public opinion, media, market research company in the world. * World Association of Public Opinion (WAPOR) *

European Society for Opinion and Marketing Research ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the orig ...

(ESOMAR) * American Marketing Association (AMA)

Regional Network

MIB has its network in

Serbia Serbia (, ; Serbian: , , ), officially the Republic of Serbia (Serbian: , , ), is a landlocked country in Southeastern and Central Europe, situated at the crossroads of the Pannonian Basin and the Balkans. It shares land borders with Hungar ...

Montenegro ) , image_map = Europe-Montenegro.svg , map_caption = , image_map2 = , capital = Podgorica , coordinates = , largest_city = capital , official_languages = M ...

North Macedonia North Macedonia, ; sq, Maqedonia e Veriut, (Macedonia before February 2019), officially the Republic of North Macedonia,, is a country in Southeast Europe. It gained independence in 1991 as one of the successor states of Yugoslavia. It ...

Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedo ...

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, and ...

Ukraine Ukraine ( uk, Україна, Ukraïna, ) is a country in Eastern Europe. It is the second-largest European country after Russia, which it borders to the east and northeast. Ukraine covers approximately . Prior to the ongoing Russian inv ...

Albania Albania ( ; sq, Shqipëri or ), or , also or . officially the Republic of Albania ( sq, Republika e Shqipërisë), is a country in Southeastern Europe. It is located on the Adriatic and Ionian Seas within the Mediterranean Sea and shares ...

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...

Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...

Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...

AdEx – Advertising Expenditure

Advertising Expenditure (also known as AdSpend) shows money spent by companies in Bosnia and Herzegovina on advertising. Advertising expenditure analyzes the main advertising media, such as television, newspapers, magazines, radio and outdoor advertising. AdEx shows the total spending nationally, by company/advertiser, by product area, by product category, by brand, by brandkind, by day/week/month/year. It is possible to merge AdEx data with Audience/Readers Measurement data.

TAM – TV Audience Measurement

In every city where the audience is measured, MIB choose a group of homes at random to represent the population – a process known as

audience measurement Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometim ...

. With the authorization of the family members, each television is equipped with a device called a peoplemeter, which identifies and records which channels are being watched. By fixed telephone line and/or

GSM The Global System for Mobile Communications (GSM) is a standard developed by the European Telecommunications Standards Institute (ETSI) to describe the protocols for second-generation ( 2G) digital cellular networks used by mobile devices such ...

networks, the device sends out information when viewers changes channels to a central collection point managed by MIB, which processes, analyzes, and distributes the data to clients. MIB measures up to eight members of each household. Participants are from both genders, and must be at least four years old.

History

International membership

Regional Network

AdEx – Advertising Expenditure

TAM – TV Audience Measurement

External links