Marc Porat
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Marc Porat is a tech
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
and angel investor. He is founder of six companies including
General Magic General Magic was an American software and electronics company co-founded by Bill Atkinson, Andy Hertzfeld, and Marc Porat. Based in Mountain View, California, the company developed precursors to " USB, software modems, small touchscreens, to ...
. In the early 2000s, Porat was a member of a high-profile wave of tech executives who founded cleantech companies. He launched three companies in the built environment: Serious Materials, Zeta Communities, and CalStar Cement and was a member of the U.S. China Green Energy Council.


Early career

Porat was educated at Columbia College, where he graduated in 1972. He then continued his graduate studies at Stanford University and authored a pivotal work entitled The Information Economy as his doctoral thesis in which he predicted the transition from a manufacturing-based U.S. economy to one based on information. Porat is credited with first identifying the U.S. as an "information society." Later, his nephew Aaron Hurst defined and wrote about the "Purpose Economy" and credited Porat with the inspiration for predicting the rise of a new economy. After Stanford, Porat worked for the U.S. Department of Commerce and then served as a program director at the Aspen Institute and was later appointed Executive Director, Washington Activities of the Aspen Institute Program on Communications and Society. While at Aspen, Porat produced the film The Information Society for PBS. After leaving the Aspen Institute, Porat co-founded Private Satellite Network (PSN). The company was a direct broadcast satellite innovator that built and operated television and data networks for Fortune 500 companies and governments. The firm pioneered the use of small aperture rooftop antennas for videoconferencing. The company was sold and Porat joined Apple Computer.


General Magic

Porat co-founded
General Magic General Magic was an American software and electronics company co-founded by Bill Atkinson, Andy Hertzfeld, and Marc Porat. Based in Mountain View, California, the company developed precursors to " USB, software modems, small touchscreens, to ...
in 1990 with
Andy Hertzfeld Andrew Jay Hertzfeld (born April 6, 1953) is an American software engineer and innovator who was a member of the original Apple Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for App ...
and
Bill Atkinson Bill Atkinson (born March 17, 1951) is an American computer engineer and photographer. Atkinson worked at Apple Computer from 1978 to 1990. Atkinson was the principal designer and developer of the graphical user interface (GUI) of the Apple ...
from the original Mac team. The company built an early handheld communications device called
Magic Link The Magic Link was a Personal Intelligent Communicator marketed by Sony from 1994, based on General Magic's Magic Cap operating system. The Magic Link PIC-1000 was brought to market by Jerry Fiala Sr at Sony. The "Link" part of the name refers ...
. Referred to then as a “personal intelligent communicator,” it was the precursor to the smart phone PDA. The company also pioneered "intelligent agents." Porat served as CEO from 1990 to 1996 and took the company public in 1995 at a valuation of $834M. The stock doubled on the first day.


The Built Environment

In 2002, Porat co-founded Serious Materials, a company manufacturing high-efficiency windows and drywall. He then founded CalStar Products in 2007, a firm recovering energy from industrial waste streams. He also co-founded Zeta Communities (ZETA) in 2007, a firm designing and manufacturings net-zero energy multifamily housing that won the Green Builder Home of the Year Award.


Personal life

Porat was born to Frieda and Dan Porat in
Israel Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
and grew up in
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
. He and his family moved to the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
, where his father worked at
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
and Stanford University's
SLAC National Accelerator Laboratory SLAC National Accelerator Laboratory, originally named the Stanford Linear Accelerator Center, is a United States Department of Energy National Laboratory operated by Stanford University under the programmatic direction of the U.S. Departme ...
. Porat's sister,
Ruth Porat Ruth Porat (born 1958) is a British-American business executive serving as Chief Financial Officer of Alphabet and its subsidiary Google since 2015. In 2020, Porat was listed as the 16th most powerful woman in the world by ''Forbes'',
, is the current CFO of
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
and former CFO of
Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...
, and was named by ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' as the 19th most powerful woman in 2019.


References

* {{DEFAULTSORT:Porat, Marc American chief executives of manufacturing companies Businesspeople in information technology Stanford University alumni Living people Year of birth missing (living people) Columbia College (New York) alumni American people of English-Jewish descent