Mansory is a
luxury car
A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars.
The term is subjective and reflects both the qualities of the car and the ...
modification firm based in
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
. Besides luxury cars, they also work on
supercars, luxury
SUVs
A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive.
There is no commonly agreed-upon definitio ...
and custom bikes. The company was founded in 1989 by
Iranian-British tuner Kourosh Mansory. His Munich-based workshop focused on modifications for British brands such as Rolls-Royce and Italian brands such as Ferrari. By mid-2001, the company had grown out of its Munich workshop and moved to headquarters in
Fichtelgebirge
The Fichtel MountainsRandlesome, C. et al. (2011). ''Business Cultures in Europe'', 2nd ed., Routledge, Abingdon and New York, p. 52. . (german: Fichtelgebirge, cs, Smrčiny), form a small horseshoe-shaped mountain range in northeastern Bavaria ...
. The company currently operates out of a workshop in Brand, Germany.
Mansory works on vehicles from a number of manufacturers, including
Aston Martin,
Audi
Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide.
Th ...
,
Bentley,
BMW,
Bugatti,
Ferrari,
Lamborghini,
Lotus Cars,
Maserati,
Mercedes-Benz
Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
,
Rolls-Royce
Rolls-Royce (always hyphenated) may refer to:
* Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct
Automobiles
* Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...
, and
Tesla. In November 2007, Mansory acquired the Porsche-tuning arm of
Rinspeed
Rinspeed Inc. is a Swiss concept car builder and mobility visionary. Since 1991, they have also designed exotic concepts and special vehicles for the CES in Las Vegas, the Geneva Motor Show and other car shows each year, but do not enter into pro ...
AG. Rinspeed maintains its Swiss base in Zumikon at Lake Zurich. Currently, Mansory employs 182 members of staff worldwide and has a global dealership network.
Mansory's worldwide distribution network includes dealerships in
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
,
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
,
India
India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
,
China,
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
,
Russia
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
,
Japan,
Greece
Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders ...
,
Switzerland,
Iceland
Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its s ...
,
UAE
The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...
and a few other countries.
Garia Mansory Edition
At the
2011 Frankfurt Motor Show, Mansory announced a commercial agreement with Garia. The company produced a series of special edition golf and leisure cars for wealthy clients. These cars were characterised by carbon fibre body panels on the front, side steps and tail and elements of
teak
Teak (''Tectona grandis'') is a tropical hardwood tree species in the family Lamiaceae. It is a large, deciduous tree that occurs in mixed hardwood forests. ''Tectona grandis'' has small, fragrant white flowers arranged in dense clusters ( pan ...
decking.
Collaboration with Lotus Group
In 2012, Mansory signed an agreement with
Lotus Group,
then under the control of
Dany Bahar who had ambitious expansion plans. Under the agreement, Mansory would provide its services to Lotus customers who would require bodywork, trim and special finishes for Lotus' the
Elise,
Exige
The Lotus Exige is a British two-door, two-seat sports car made by Lotus Cars since 2000. Originally a more-hardcore coupé version of the Lotus Elise roadster, since the Series 3 the Exige has been the larger-engined model of the family - u ...
and
Evora range. The partnership developed following a series of one-off models produced by Mansory for Lotus including the Evora Concept Bespoke unveiled at the
2011 Geneva Motor Show.
The partnership fell through shortly afterwards when
Dany Bahar was removed as CEO of Lotus Group. In March 2019 Mansory released the GTE Final Edition at the Geneva Motor Show 2019, based on the Evora.
Gallery
File:2016-03-01 Geneva Motor Show 1161.JPG, Mansory tuned Mercedes-AMG GT at the 2016 Geneva Motor Show.
File:Frankfurt Motor Show 2015 (89).JPG, Mansory tuned cars at the 2015 International Motor Show Germany
The International Motor Show Germany or International Mobility Show Germany, in German known as the ''Internationale Automobil-Ausstellung'' (''IAA'' – International Automobile Exhibition), is one of the world's largest mobility shows. It cons ...
File:Frankfurt Motor Show 2015 (88).JPG, 2015 International Motor Show Germany
The International Motor Show Germany or International Mobility Show Germany, in German known as the ''Internationale Automobil-Ausstellung'' (''IAA'' – International Automobile Exhibition), is one of the world's largest mobility shows. It cons ...
File:Bugatti Veyron Mansory.jpg, Mansory Bugatti Veyron
The Bugatti Veyron EB 16.4 is a mid-engine sports car, designed and developed in Germany by the Volkswagen Group and Bugatti and manufactured in Molsheim, France, by French automobile manufacturer Bugatti. It was named after the racing driver P ...
File:2015-03-03 Geneva Motor Show 3623.JPG, 2015 Geneva Motor Show
File:Salon de l'auto de Genève 2014 - 20140305 - Mansory 2.jpg, 2014 Geneva Motor Show
File:Mansory GT Race (34057907546).jpg, One-off Mansory GT Race, based on the Bentley Continental GT
The Bentley Continental GT is a grand tourer manufactured and marketed by British automaker Bentley Motors since 2003. It was the first car released by Bentley under Volkswagen AG management, after the company's acquisition in 1998, and the fi ...
.
File:Geneva International Motor Show 2018, Le Grand-Saconnex (1X7A1838).jpg, Mansory tuned McLaren 720S
The McLaren 720S is a Supercar designed and manufactured by British automobile manufacturer McLaren Automotive. It is the second all-new car in the McLaren ''Super Series'', replacing the 650S beginning in May 2017.
The 720S was launched at the ...
at the 2018 Geneva Motor Show.
File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0574).jpg, Rolls-Royce Cullinan Mansory Billionaire
File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0684).jpg, Mercedes-AMG G63 Mansory Star Trooper
File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0604).jpg, alt=MERCEDES-AMG S63 MANSORY APERTUS, Mercedes-AMG S63 Mansory Apertus
File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0573).jpg, Mansory Bugatti Chiron Centuria
File:2016-03-01 Geneva Motor Show 0980.JPG, Mansory Ferrari 488 GTB Siracusa 4XX
File:2018-03-06 Geneva Motor Show 2325.JPG, Aston Martin DB11 Cyrus by Mansory
File:Mansory Black Marlin IAA 2015.jpg, Mansory Black Marlin
File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0580).jpg, Mansory Aventador
File:2014-03-04 Geneva Motor Show 0905.JPG, Bugatti Veyron Mansory Vivere
File:Geneva International Motor Show 2018, Le Grand-Saconnex (1X7A1831).jpg , Ferrari 812 Stallone by Mansory
File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0605).jpg , Lamborghini Urus Venatus by Mansory
File:Ferrari 458 Spider Mansory Siracusa Monaco - Flickr - Alexandre Prévot (6).jpg , Ferrari 458 Spider Mansory Siracusa Monaco Limited Edition by Mansory
File:Mansory Time (19376498474).jpg , Ferrari F12 Mansory Stallone
File:Ferrari 599 Mansory Stallone - Flickr - Alexandre Prévot (3).jpg , Ferrari 599 GTB Mansory Stallone
File:2017-03-07 Geneva Motor Show 0945.JPG , Mansory 488 Spider Siracusa 4XX
File:Mansory Carbonado Evo, GIMS 2019, Le Grand-Saconnex (GIMS1275).jpg , Mansory Aventador Roadster Carbonado Evo
See also
*
Car tuning
Car tuning is the modification of a car to optimise it for a different set of performance requirements from those it was originally designed to meet. Most commonly this is higher engine performance and dynamic handling characteristics but cars ...
*
Luxury vehicle
A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars.
The term is subjective and reflects both the qualities of the car and t ...
References
External links
Mansory Official SiteMansory Switzerland Official Site
{{Automotive industry in Germany
Auto parts suppliers of Germany
Automotive companies established in 1989
Automotive motorsports and performance companies
Companies based in Bavaria
1989 establishments in Germany
German brands
Auto tuning companies