Mango TV (芒果TV, ''Mángguǒ TV''; MGTV) is a Chinese media company controlled by

state-owned State ownership, also called government ownership and public ownership, is the ownership of an industry, asset, or enterprise by the state or a public body representing a community, as opposed to an individual or private party. Public owne ...

Hunan Broadcasting System Hunan Broadcasting System (HBS) () formerly known as Golden Eagle Broadcasting System (GBS), is China's second biggest state-owned television network after China Central Television (CCTV). The television network is owned by the Hunan provincial ...

. Mango TV was established on May 26, 2006, in

Changsha Changsha (; ; ; Changshanese pronunciation: (), Standard Mandarin pronunciation: ) is the capital and the largest city of Hunan Province of China. Changsha is the 17th most populous city in China with a population of over 10 million, and ...

Hunan Hunan (, ; ) is a landlocked province of the People's Republic of China, part of the South Central China region. Located in the middle reaches of the Yangtze watershed, it borders the province-level divisions of Hubei to the north, Jiangx ...

and later decided to use 'Mango TV (Internet TV, PC, Phone and Pad)' as its video platform branding title in 2008. Mango TV specializes in creating online videos and is an online platform providing all of the content that is presented in TV channels, and all other copyright works from Hunan Broadcasting System and

Hunan Satellite TV Hunan Broadcasting System (HBS) () formerly known as Golden Eagle Broadcasting System (GBS), is China's second biggest state-owned television network after China Central Television (CCTV). The television network is owned by the Hunan provinci ...

. Its current headquarters is located in Golden Eagle Movie & TV Cultural City, Changsha, Hunan, China. Mango TV provides audience with diverse content including

films A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...

TV series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed b ...

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspe ...

cartoons A cartoon is a type of visual art that is typically drawn, frequently animated, in an unrealistic or semi-realistic style. The specific meaning has evolved over time, but the modern usage usually refers to either: an image or series of images ...

and

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

. In 2016, the content from Hunan Satellite TV accounted for 38% in all that Mango TV has produced.

History

Mango TV was established on May 26, 2006, in Changsha, Hunan by Ruobo Zhang, the former Mango TV chairman and CEO. On April 20, 2014, the original Mango TV and Golden Eagle website were integrated into a single online video platform which exclusively holds all of Hunan Broadcasting System and Hunan Satellite TV's content and enjoys their copyright works, also known as "Mango Exclusive Broadcast". In October 2014, Mango TV created the first self-produced

web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single in ...

'Huayang Jianghu'. On 2014 New Year Countdown Night, held by Hunan Satellite TV, Mango TV launched five-screen live broadcast mode, allowing audience to select different camera positions and angles to watch the celebration show. In 2015, Mango TV has experienced a shift from 'Exclusive Broadcast' to 'Unique Content', during which period the number of users has increased to 60 million on the platform. In October 2015, Mango TV built collaboration and signed a memorandum with

BBC Worldwide BBC Worldwide Ltd. was the wholly owned commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in January 1995. The company monetises BBC brands, selling BBC and other British programming for broadca ...

, seeking for more opportunities on co-production in the global market. On June 23, 2016, Mango TV completed series B funding with nearly 1.5 billion. Mango TV planned to go public in 2016. But the plan failed and Mango TV ended up being included into Happigo Home Shopping Co. Ltd, going public with other six companies. Critics stated that it would be better for Mango TV to obtain fully controlled operating authority. With Hunan Broadcasting System owning more than 50% shares, it is hard for Mango TV to make decisions all by itself.

Eurovision tattoo and homosexual themes censorship

In May 2018, during the

Eurovision The Eurovision Song Contest (), sometimes abbreviated to ESC and often known simply as Eurovision, is an international songwriting competition organised annually by the European Broadcasting Union (EBU), featuring participants representing pri ...

performance of Irish singers, Mango TV blurred and censored gay love symbols such as a kiss and LGBT flags, and the Albanian performance was skipped due to a ban on television performers displaying tattoos that took effect in January 2018, resulting in the Eurovision administration ending contract with the online TV channel. In addition, the LGBT flag and tattoos on other performers were also blurred out from the broadcast.

Content

Drama

In October 2014, Mango TV's first self-produced network drama 'Huayang Jianghu' debuted, which featured ancient Chinese world as well as costumes and starred young idols. In late 2014, Mango TV produced the second drama 'Jinpai Hongniang'. The drama featured fixed cast compared to previous network dramas which preferred to take each episode with different actors.

Network show

In 2015, Mango TV produced the first interactive network live show 'Perfect Holiday', featuring normal young participants living in the same house. The production used multi-positioned cameras which enabled audience to watch the show with different angles of rooms. Later in July 2016, 'Perfect Holiday 2' debuted with more rooms in different themes. It added new

IP camera An Internet Protocol camera, or IP camera, is a type of digital video camera that receives control data and sends image data via an IP network. They are commonly used for surveillance, but, unlike analog closed-circuit television (CCTV) camera ...

s that would follow the participants all the time, which increased the sense of entertainment. Later in 2015, Mango TV introduced ' the Million Second Quiz' from

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

, hosted by Kevin Tsai. Keeping the main sections of the show, Mango TV added new online interactive Q&A section. In 2016, sponsored exclusively by JD.com, Mango TV produced 'Crime Scene'. It is originated from Korea show and featured content in both thrill and humor.

References

External links

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Mango TV Corporation (English version)
{{Chinese Internet video website Television networks in China Hunan Broadcasting System 2006 establishments in China Companies based in Changsha Chinese entertainment websites Internet properties established in 2006 Video on demand services Chinese brands Government-owned companies of China State media