Make Up For Ever is a French cosmetics brand owned by LVMH. It was created in 1984 by make-up artist Dany Sanz.

History

Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to professional make-up artists in the fashion and film sectors. LVMH acquired the brand in 1999 to expand its make-up offerings and developed the offering to appeal to its fashion customer base. In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. Gabrielle Rodriguez, the current CEO, was appointed in 2019. In 2002, Make Up For Ever Academy started in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...

, and has since expanded to New York,

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.

References

{{Authority control LVMH brands French brands Cosmetics companies of France Cosmetics brands