''Magkano Ba ang Pag-ibig?'' (International title: ''Wealth and Passion'' / ) is a

Philippine television drama Philippine television drama, also known as ''teleserye'', Filipino telenovelas or P-drama, is a form of melodramatic, serialized, televised fiction in the Philippines. ''Teleserye'' is derived from two Filipino words: "tele", short for "''telebi ...

romance series broadcast by

GMA Network GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. Its first broadcast on television was on October 29, 1961. GMA Network (f ...

. Directed by

Maryo J. de los Reyes Mario Margarito Jorolan de los Reyes (October 17, 1952 – January 27, 2018), simply known as Maryo J. de los Reyes, was a Filipino film and television director. He began his career in the 1970s. Death He died after suffering a heart attack on ...

, it stars

Heart Evangelista Love Marie Payawal Ongpauco (born February 14, 1985), known professionally as Heart Evangelista (, alternately ), is a Filipino actress, artist, businesswoman, and socialite. Early life Heart Evangelista was born as Love Marie Payawal Ongpa ...

. It premiered on September 30, 2013, on the network's Afternoon Prime line up replacing ''

Maghihintay Pa Rin ''Maghihintay Pa Rin'' (International title: ''Bitter Sweet Life'' / ) is a 2013 Philippine television drama romance series broadcast by GMA Network. Directed by Don Michael Perez, it stars Bianca King, Rafael Rosell and Dion Ignacio. It premi ...

''. The series concluded on February 14, 2014, with a total of 100 episodes. It was replaced by '' Innamorata'' in its timeslot.

Cast and characters

;Lead cast *

as Eloisa Aguirre ;Supporting cast * Sid Lucero as Luciano "Lucio" Aragon / Chino Aguirre * Dominic Roco as Bobby Buenaventura *

Katrina Halili Maria Katrina Iren Pe Halili (born January 4, 1986) is a Filipino actress and commercial model of Chinese descent. She made her screen debut through the reality talent search '' StarStruck'' in 2003, and became more popular playing several rol ...

as Margarita "Margot" Cruz * Alessandra de Rossi as Geraldine "Gigi" Buenaventura * Isabel Oli as Richelle Mangahas * Ana Capri as Lualhati Macaraeg * Pen Medina as Andoy *

Shamaine Centenera-Buencamino Shamaine Buencamino (''née'' Centenera; born February 28, 1965) is a Filipina actress and mental health advocate who has appeared in more than 100 movies and television series and shows. Personal life She married Filipino actor Nonie Buencam ...

as Loida Aguirre *

Luz Valdez Milagros Bernardo, better known by her screen name Luz Valdez-Paje (born September 9, 1940) is a Filipina actress. The Valdez screen name was given to her in 1958 by Narcisa de Leon Narcisa may refer to: * ''Narcisa'' (beetle), a genus in the ...

as Rosing Villasanta * Vangie Labalan as Sonia Aguirre * Rommel Padilla as Oscar Ramos *

Celia Rodriguez Cecilia Rodriguez (born June 21, 1938) is a multi-awarded Filipina actress. She appeared in more than 130 movies and television shows. She won four FAMAS Awards in the films ''Kulay Dugo ang Gabi'', ''The Passionate Strangers'', ''Lilet'' and ' ...

as Doña Hilaria Buenaventura ;Guest cast * Ella Cruz as young Eloisa *

Francis Magundayao Francis Elmer Cabalteja Magundayao (born May 14, 1999) is a Filipino people, Filipino actor and commercial model. He was first known as Iking in the series, ''Darna (2005 TV series), Darna''. He is also known for portraying young Travis (adult ...

as young Lucio * Kiel Rodriguez as young Chino * Leandro Baldemor as young Bobby *

Mona Louise Rey Mona Marbella Al-Alawi (; born 19 August 2004), known professionally as Mona Louise Rey, is a Filipino actress and model. She is known for television series ''Munting Heredera'' (2011), ''Aso ni San Roque'' (2012), and '' Luna Blanca'' (2012) am ...

as young Gigi * Lloyd Samartino as young Lualhati * Jillian Ward as young Richelle

Ratings

According to

AGB Nielsen Philippines AGB Nielsen Media Research Philippines, commonly called AGB Nielsen, is a market research firm in the Philippines specializing in broadcast media. AGB Nielsen conducts audience measurement of television ratings for certain areas in the Phili ...

' Mega Manila household television ratings, the pilot episode of ''Magkano Ba ang Pag-ibig?'' earned a 12.4% rating. While the final episode scored a 15.9% rating.

Accolades

References

External links

* 2013 Philippine television series debuts 2014 Philippine television series endings Filipino-language television shows GMA Network drama series Philippine romance television series Television shows set in Quezon City {{Philippines-tv-prog-stub