MAGIC is a fashion

tradeshow A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and cu ...

in the United States. Held twice a year (February and August) in

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

, this fashion marketplace showcases men's, women's and children's apparel, footwear, accessories, and manufacturing resources from around the world.

History

The tradeshow was inaugurated in 1933 by the Men's Apparel Guild in California. At one time it featured only men's clothing and accessories, but has expanded to include ladies' clothing and accessories, and manufacturing services. In 1989 it moved to Las Vegas. In 1998
Magic
was acquired by Advanstar Communications. In 2014, Advanstar was acquired by

UBM plc UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its pr ...

.Advanstar Sold for $972 Million
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References

* * ;Notes

External links

Official siteMagic Las Vegas 2020
Las Vegas Valley conventions and trade shows Trade shows in the United States Informa brands {{Fashion-stub