Maghound was an Internet-based magazine membership service developed by

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

and branded as "the magazine lover's best friend." It was launched in 2008 to counter a decline in magazine sales at

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

newsstands. The service was discontinued by Time Inc. on April 30, 2012.

Service details

The website allowed users to order magazines of their choice; users could change which magazines they receive at any time, unlike conventional subscriptions. The membership service provided members the ability to manage their household's magazines from one online account. However, people who subscribed to magazines using Maghound did not receive premium content which publishers reserve for full subscribers, because sales to Maghound customers were reported as single-copy sales. Publishers received the addresses of Maghound users who buy their magazines, but they were not able to advertise to these customers. Membership pricing was tiered - three magazines for $4.95 a month, five titles for $7.95, seven titles for $9.95, and $1.00 additional per title for eight titles or more. Approximately 10 percent of magazine titles available through this service included a small premium fee. Membership was available in the U.S. only. On February 2, 2012, Time Inc. announced that Maghound will cease operations on April 30, 2012.

Industry involvement

Maghound Enterprises., Inc., is a wholly owned subsidiary of

Time Inc Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Il ...

. and is headquartered at the

Time-Life Building 1271 Avenue of the Americas is a 48-story skyscraper on Sixth Avenue (Avenue of the Americas), between 50th and 51st Streets, in the Midtown Manhattan neighborhood of New York City. Designed by architect Wallace Harrison of Harrison, Ab ...

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...

. The membership service was established in September 2008 and is currently operating in Beta mode. At the time of launch, MAGHOUND featured approximately 240 magazine titles from over 50 publishers, with plans to increase the list on an ongoing basis. It currently offers nearly 300 titles. In addition to all major Time Inc. brands, a partial list of participating publishers also includes: Rodale, Inc.,

Bonnier Group Bonnier AB (), also the Bonnier Group, is a privately held Swedish media group of 175 companies operating in 15 countries. It is controlled by the Bonnier family. Background The company was founded in 1804 by Gerhard Bonnier in Copenhagen, Denma ...

, Hearst Corporation,

Hachette Filipacchi Médias Hachette Filipacchi Médias, S.A. (HFM) is a magazine publisher. It is a wholly owned subsidiary of Lagardère Active, a division of the media conglomerate Lagardère Group of France. History '' Hachette'' was founded by Louis Hachette (Fren ...

, Martha Stewart Living Omnimedia, Meredith Corporation, and The Reader's Digest Association, among others.

References

External links

* * * Online retailers of the United States {{commerce-website-stub