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Route map: Google Template:Attached KML/Madison Avenue KML is from Wikidata Not to be confused with Madison Street (Manhattan). For other uses, see Madison Avenue
Madison Avenue
(other).

Madison Avenue

Madison Avenue, looking north from 40th Street

Owner City of New York

Maintained by NYCDOT

Length 6.0 mi[1] (9.7 km)

Location Manhattan, New York City

Postal code 10010, 10016, 10017, 10022, 10065, 10021, 10075, 10028, 10128, 10029, 10035, 10037

South end 23rd Street in Flatiron

Major junctions Harlem River Drive
Harlem River Drive
/ Madison Avenue Bridge
Madison Avenue Bridge
in East Harlem

North end Harlem River Drive
Harlem River Drive
/ 142nd Street in Harlem

East Park Avenue

West Fifth Avenue

Construction

Commissioned 1836

Madison Avenue
Madison Avenue
is a north-south avenue in the borough of Manhattan
Manhattan
in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square
Madison Square
(at 23rd Street) to meet the southbound Harlem River Drive
Harlem River Drive
at 142nd Street. In doing so, it passes through Midtown, the Upper East Side
Upper East Side
(including Carnegie Hill), East Harlem, and Harlem. It is named after and arises from Madison Square, which is itself named after James Madison, the fourth President of the United States. Madison Avenue
Madison Avenue
was not part of the original New York City
New York City
street grid established in the Commissioners' Plan of 1811, and was carved between Park Avenue
Park Avenue
(formerly Fourth) and Fifth Avenue
Fifth Avenue
in 1836, due to the effort of lawyer and real estate developer Samuel B. Ruggles who had previously purchased and developed New York's Gramercy Park
Gramercy Park
in 1831, who was in part responsible for the development of Union Square, and who also named Lexington Avenue. Since the 1920s, the street's name has been metonymous with the American advertising industry. Therefore, the term "Madison Avenue" refers specifically to the agencies, and methodology of advertising.[2] " Madison Avenue
Madison Avenue
techniques" refers, according to William Safire, to the "gimmicky, slick use of the communications media to play on emotions."[3]

Contents

1 Route 2 Role in advertising industry 3 Madison Square
Madison Square
and Madison Square
Madison Square
Garden 4 Economy 5 Transportation

5.1 Buses and bus lane 5.2 Overturned midtown bike ban

6 References

Route[edit] Madison Avenue
Madison Avenue
carries one-way traffic uptown (northbound) from East 23rd Street to East 135th Street, with the changeover from two-way traffic taking place on January 14, 1966, at which time Fifth Avenue was changed to one way downtown (southbound).[4] Between East 135th Street and East 142nd Street, Madison Avenue
Madison Avenue
carries southbound traffic only, and runs parallel to the Harlem
Harlem
River Drive. Role in advertising industry[edit] The term "Madison Avenue" is often used metonymically for advertising, and Madison Avenue
Madison Avenue
became identified with the American advertising industry after the explosive growth in this area in the 1920s.[5] According to "The Emergence of Advertising
Advertising
in America", by the year 1861, there were twenty advertising agencies in New York City; and in 1911, the New York City
New York City
Association of Advertising
Advertising
Agencies was founded, predating the establishment of the American Association of Advertising
Advertising
Agencies by several years.[5] Among various depictions in popular culture, the portion of the advertising industry which centers on Madison Avenue
Madison Avenue
serves as a backdrop for the AMC television drama Mad Men, which focuses on industry activities during the 1960s.[5] In recent decades, many agencies have left Madison Avenue, with some moving further downtown and others moving west.[6][7] The continued presence of large agencies in the city makes New York the third largest job market per capita in the U.S., in 2016 according to a study by marketing recruitment firm MarketPro.[8] Today, only a few agencies are still located in the old business cluster on Madison Avenue, including StrawberryFrog, TBWA Worldwide
TBWA Worldwide
and Doyle Dane Bernbach. However, the term is still used to describe the agency business as a whole and large, New York–based agencies in particular.[5] Madison Square
Madison Square
and Madison Square
Madison Square
Garden[edit] Main articles: Madison Square
Madison Square
and Madison Square
Madison Square
Garden

A New York State
New York State
appeals court building on Madison Avenue
Madison Avenue
adjacent to Madison Square

The Flatiron Building
Flatiron Building
from Madison Square
Madison Square
(c. 1903)

Madison Square
Madison Square
is formed by the intersection of Fifth Avenue
Fifth Avenue
and Broadway at 23rd Street. The square was named for James Madison, fourth President of the United States.[9] The focus of the square is Madison Square
Madison Square
Park, a 6.2-acre (2.5-hectare)[10] public park, which is bounded on the east by Madison Avenue, which starts at the park's southeast corner at 23rd Street; on the south by 23rd Street; on the north by 26th Street; and on the west by Fifth Avenue
Fifth Avenue
and Broadway as they cross. Madison Square
Madison Square
Garden takes its name from the location of the first building of that name, which in turn takes its name from its location on the northeast corner of Madison Square
Madison Square
at 26th Street and Madison Avenue. The first Garden was a former rail station that was converted into an open-air circus venue by P. T. Barnum
P. T. Barnum
in 1871 and was renamed " Madison Square
Madison Square
Garden" in 1879. (The New York Life Insurance Building now occupies that entire city block.) The original Garden was demolished in 1889 and replaced by a new indoor arena designed by Stanford White
Stanford White
that opened the following year. The second Garden had a bronze statue of the Roman goddess Diana on the tower of the sports arena. When it moved to a new building at 50th Street and Eighth Avenue in 1925 it kept its old name. Madison Square
Madison Square
Garden is now located at Eighth Avenue between 31st and 33rd Street; however, it still retains the name. Economy[edit] Retail brands with locations on Madison Avenue
Madison Avenue
include: Alexander McQueen, Hermès, Tom Ford, Céline, Proenza Schouler, Lanvin, Valentino, Stuart Weitzman,[11] Damiani, Emporio Armani, Prada, Chloé, Roberto Cavalli, Davidoff, Dolce & Gabbana, Gucci, Calvin Klein, Cartier, Christian Louboutin, La Perla, Jimmy Choo, Jacadi, Mulberry, Victoria's Secret, Barneys New York, Coach, Emanuel Ungaro, Giorgio Armani, Oliver Peoples, Vera Wang, Anne Fontaine, Baccarat, Carolina Herrera, Ralph Lauren
Ralph Lauren
and others.[12] Transportation[edit] Buses and bus lane[edit] Madison Avenue
Madison Avenue
is served by the M1, M2, M3, M4, and Q32 local NYCT Buses, and the BxM3, BxM4, BxM6, BxM7, BxM8, BxM9, BxM10, BxM11, BxM18, QM21, X10, X17, X63, X64, X68 express NYCT Buses, and also Bee Line BxM4C express buses. These buses use an exclusive bus lane between 42nd and 59th Street, but the bus lane is not present in any other portion of the avenue. Pursuant to Section 4-12(m) of the New York City
New York City
Traffic Rules,[13] driving a vehicle[14] other than a bus in the bus lane on Madison Avenue to turn right during the restricted hours specified by sign between 42nd Street and 59th Street is prohibited, then permitted at 60th Street, but a taxicab carrying a passenger may use the bus lane to turn right at 46th Street. Overturned midtown bike ban[edit] In July 1987, then New York City
New York City
Mayor Edward Koch
Edward Koch
proposed banning bicycling on Fifth, Park and Madison Avenues during weekdays, but many bicyclists protested and had the ban overturned.[15] When the trial was started on Monday, August 24, 1987 for 90 days to ban bicyclists from these three avenues from 31st Street to 59th Street between 10 a.m. and 4 p.m. on weekdays, mopeds would not be banned.[16] References[edit]

Wikimedia Commons has media related to Madison Avenue.

^ Google
Google
(September 12, 2015). "Madison Avenue" (Map). Google
Google
Maps. Google. Retrieved September 12, 2015.  ^ Martin Mayer, Whatever happened to Madison Avenue?: Advertising
Advertising
in the'90s (Little, Brown, 1991). ^ William Safire, Safire's new political dictionary: The definitive guide to the new language of politics (Random House, 1993) p 428 ^ Kihss, Peter. "5th and Madison Avenues Become One-Way Friday; Change to Come 7 Weeks Ahead of Schedule to Ease Strike Traffic 5th and Madison to Be Made One-Way Friday", The New York Times, January 12, 1966. Accessed December 6, 2007. "The long-argued conversion of Fifth and Madison Avenues to one-way streets will start at 6 A.M. Friday seven weeks ahead of schedule to ease congestion caused by the transit strike." ^ a b c d " Advertising
Advertising
Ephemera Collection - Database #A0160". Emergence of Advertising
Advertising
On-Line Project. Advertising
Advertising
& Marketing History, John W. Hartman Center for Sales, David M. Rubenstein Rare Book & Manuscript Library, Duke University. 1997. Retrieved 2012-10-02.  ^ Rothenberg, Randall (February 2, 1989). "Madison Ave. Quits Madison Ave". The New York Times.  ^ Deborah Leslie, "Abandoning Madison Avenue: the relocation of advertising services in New York City." Urban Geography (1997) 18#7 pp: 568-590. ^ "The 10 Hottest Job Markets for Digital Marketing Careers Right Now". 2016-08-16. Retrieved 2016-08-17.  ^ Mendelsohn, Joyce. "Madison Square" in Jackson, Kenneth T., ed. (1995), The Encyclopedia of New York City, New Haven: Yale University Press, ISBN 0300055366 , p. 711-712 ^ Event Horizon: Mad. Sq. Art.: Antony Gormley installation guide published by the Madison Square
Madison Square
Park Conservancy ^ nycgo.com Christina Parrella, Mad About Shopping: Madison Avenue 09/11/2013 ^ nyc.com Madison Avenue
Madison Avenue
shopping ^ New York City
New York City
Traffic Rules, New York City
New York City
Department of Transportation. ^ A vehicle defined in Section 4-01(m) of the New York City
New York City
Traffic Rules does not include human-powered device such as a bicycle. ^ Dunham, Mary Frances. "Bicycle Blueprint – Fifth, Park and Madison", Transportation Alternatives. Accessed April 27, 2009. ^ Yee, Marilynn K. "Ban on Bikes Could Bring More Mopeds", The New York Times, Tuesday, August 25, 1987. Accessed April 27, 2009.

New York City
New York City
portal

v t e

Streets of Manhattan

Commissioners' Plan of 1811 List of eponymous streets in New York City

North–South

East Side

FDR Dr Ave D Ave C (Loisaida Ave) Ave B / East End Ave Ave A / York Ave / Sutton Pl / Pleasant Ave Asser Levy Pl / Beekman Pl 1st Ave 2nd Ave Shevchenko Pl 3rd Ave Irving Pl / Lexington Ave Park Ave

Tunnel Viaduct 4th Ave / Park Ave S

Broadway Vanderbilt Ave Madison Ave 5th Ave / Museum Mile

West Side

5th Ave / Museum Mile Rockefeller Plz 6th Ave / Ave of the Americas / Lenox Ave / Malcolm X Blvd / East Dr 6½ Ave Center Dr 7th Ave / Fashion Ave / Adam Clayton Powell Jr. Blvd / West Dr / Shubert Alley 8th Ave / Central Park W / Douglas Blvd 9th Ave / Columbus Ave / Morningside Dr Dyer Ave / Lincoln Tunnel Expwy 10th Ave / Amsterdam Ave Broadway Hudson Blvd 11th Ave / West End Ave Riverside Dr 12th Ave 13th Ave Audubon Ave St. Nicholas Ave / Duarte Blvd Claremont Ave Ft. Washington Ave Cabrini Blvd Sylvan Pl

Lower East Side

Allen / Pike Baxter / Centre Market Pl Bowery Centre Division Chrystie Coenties Slip Eldridge Street Elizabeth Essex Forsyth Lafayette Doyers Rivington Ludlow Mott Mulberry Orchard Park Row Spring University Pl

Lower West Side

Church / Trinity Pl Greenwich Hudson Jones Macdougal Patchin Pl Sullivan Gay Thompson Varick Washington W Broadway / LaGuardia Pl Weehawken West Bank

East–West

Downtown

Roosevelt Chambers E Broadway Henry Madison Cherry Worth N Moore Beach Broome Canal Hester Grand Delancey Stanton Houston Vandam 1st–14th

Bleecker Bond Great Jones 4th Waverly Pl / Washington Square N Astor Pl / Washington Mews / Stuyvesant / Macdougal Aly 8th / St. Mark's Pl / Greenwich Ave Christopher Charles 14th

Midtown

15th–59th

23rd 34th 42nd 45th / George Abbott Way 47th 50th 51st 52nd / Swing Alley / St of Jazz 53rd 54th 55th 57th 59th / Central Park S

Uptown

60th–215th

66th / Peter Jennings Way 72nd 74th 79th 85th 86th 89th 93rd 95th 96th 110th / Cathedral Pkwy / Central Park N 112th 116th 120th 122nd / Mother Hale Way / Seminary Row 125th / Dr. Martin Luther King Jr. Blvd 130th / Astor Row 132nd 135th 139th / Strivers' Row 145th 155th 181st 187th Bogardus Pl Dyckman Plaza Lafayette

Intersections

Circles

Columbus Duke Ellington Frederick Douglass

Squares

Chatham Cooper Duarte Duffy Foley Gramercy Grand Army Hanover Herald Hudson Jackson Lincoln Madison Mulry Pershing Petrosino Sherman Stuyvesant Times Tompkins Union Verdi Washington Zuccotti

Financial District

Nassau Gold William Broad South Whitehall Bridge Brewers / Stone State Pearl Marketfield Wall Albany Liberty Cortlandt Maiden Dey Fulton Vesey / Ann Theatre Alley

Italics indicate streets no longer in existence. All entries are streets unless otherwise noted See also: Manhattan

.