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Mad Pride is a mass movement of the users of
mental health Mental health encompasses emotional, psychological, and social well-being, influencing cognition, perception, and behavior. It likewise determines how an individual handles Stress (biology), stress, interpersonal relationships, and decision-maki ...
services, former users, and the aligned, which advocates that individuals with mental illness should be proud of their 'mad' identity. Mad Pride activists seek to
reclaim Reclaim, reclaimed, reclaimer, reclaiming or reclamation means "to get something back". It may refer to: * Land reclamation, creating new land from oceans, riverbeds, or lake beds * Dedesertification, reversing of the land degradation in arid ...
terms such as " mad", "
nutter Nutter may mean: People * Nutter (surname) * Nutter Thomas (1869-1954), Anglican Bishop of Adelaide, South Australia Places * Nutter, Netherlands, a town * Nutter Center, an entertainment arena near Dayton, Ohio, United States Other * ''T ...
", and " psycho" from misuse, such as in
tabloid Tabloid may refer to: * Tabloid journalism, a type of journalism * Tabloid (newspaper format), a newspaper with compact page size ** Chinese tabloid * Tabloid (paper size), a North American paper size * Sopwith Tabloid The Sopwith Tabloid an ...
newspapers, and in order to switch it from a negative view into a positive view. Through
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
campaigns, Mad Pride activists seek to re-educate the general public on the causes of
mental disabilities Mental may refer to: * of or relating to the mind Films * ''Mental'' (2012 film), an Australian comedy-drama * ''Mental'' (2016 film), a Bangladeshi romantic-action movie * ''Mental'', a 2008 documentary by Kazuhiro Soda * ''Mental'', a 2014 O ...
, the experiences of those using the mental health system, and the global
suicide Suicide is the act of intentionally causing one's own death. Mental disorders (including depression, bipolar disorder, schizophrenia, personality disorders, anxiety disorders), physical disorders (such as chronic fatigue syndrome), and ...
pandemic. Mad Pride was formed in 1993 in response to local community prejudices towards people with a psychiatric history living in boarding homes in the Parkdale area of
Toronto, Ontario Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, Canada, and an event has been held every year since then in the city except for 1996. A similar movement began around the same time in the United Kingdom. By the late 1990s similar events were being organized under the Mad Pride name around the globe, including
Australia Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...
,
Ireland Ireland ( ; ga, Éire ; Ulster-Scots: ) is an island in the North Atlantic Ocean, in north-western Europe. It is separated from Great Britain to its east by the North Channel, the Irish Sea, and St George's Channel. Ireland is the s ...
,
Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of th ...
,
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
,
Madagascar Madagascar (; mg, Madagasikara, ), officially the Republic of Madagascar ( mg, Repoblikan'i Madagasikara, links=no, ; french: République de Madagascar), is an island country in the Indian Ocean, approximately off the coast of East Afric ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring coun ...
,
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...
,
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...
. Events draw thousands of participants, according to
MindFreedom International MindFreedom International is an international coalition of over one hundred grassroots groups and thousands of individual members from fourteen nations. Based in the United States, it was founded in 1990 to advocate against forced medication, m ...
, a United States mental health advocacy organization that promotes and tracks events spawned by the movement


History

Mad studies Mad studies is a field of scholarship, theory, and activism about the lived experiences, history, cultures, and politics about people who may identify as mad, mentally ill, psychiatric survivors, consumers, service users, patients, neurodivergent ...
grew out of mad pride and the
psychiatric survivor The psychiatric survivors movement (more broadly consumer/survivor/ex-patient movement) is a diverse association of individuals who either currently access mental health services (known as consumers or service users), or who are survivors of interv ...
framework, and focuses on developing scholarly thinking around "mental health" by academics who self-identify as mad. As noted in ''Mad matters: a critical reader in Canadian mad studies'',Brenda LeFrançois, Robert Menzies and Geoffrey Reaume, eds (2013) ''Mad matters: a critical reader in Canadian mad studies'', Toronto, Canadian Scholars' Press Inc. "Mad Studies can be defined in general terms as a project of inquiry, knowledge production, and political action devoted to the critique and transcendence of psy-centred ways of thinking, behaving, relating, and being". Mad studies posits to offer "a critical discussion of mental health and madness in ways that demonstrate the struggles, oppression, resistance, agency and perspectives of Mad people to challenge dominant understandings of 'mental illness'". "Mad studies is a growing, evolving, multi-voiced and interdisciplinary field of activism, theory, praxis and scholarship." The first known event, specifically organized as a Pride event by people who identified as survivors, consumers or ex-patients of psychiatric practices, was held on 18 September 1993, when it was called "Psychiatric Survivor Pride Day".


Founders

Mad Pride's founding activists in the UK were Simon Barnet,
Pete Shaughnessy Peter Anthony Shaughnessy (14 September 1962 – 15 December 2002) was a British mental health activist and one of the founders of Mad Pride, a group of mental health activists who reclaimed terms such as "mad" and "nutter" from misuse, and c ...
,
Robert Dellar Robert Dellar (16 December 1964 – 17 December 2016) was an activist, musician and poet who founded Mad Pride Mad Pride is a mass movement of the users of mental health services, former users, and the aligned, which advocates that individuals w ...
, who have both passed since.


Books and Articles

''Mad Pride: A celebration of mad culture'' records the early Mad Pride movement. ''On Our Own: Patient-Controlled Alternatives to the Mental Health System'', published in 1978 by
Judi Chamberlin Judi Chamberlin (née Rosenberg; October 30, 1944 – January 16, 2010) was an American activist, leader, organizer, public speaker and educator in the psychiatric survivors movement. Her political activism followed her involuntary confinemen ...
, is a foundational text in the Mad Pride movement, although it was published before the movement was launched. Mad Pride was launched shortly before a book of the same name, ''Mad Pride: A celebration of mad culture'', published in 2000. On May 11, 2008, Gabrielle Glaser documented Mad Pride in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''. Glaser stated, "Just as gay-rights activists reclaimed the word
queer ''Queer'' is an umbrella term for people who are not heterosexual or cisgender. Originally meaning or , ''queer'' came to be used pejoratively against those with same-sex desires or relationships in the late 19th century. Beginning in the l ...
as a
badge of honor The Badge of Honor novel series is a series of novels written by W.E.B. Griffin about the Philadelphia Police Department. Although the books were originally set in the 1970s and early 1980s, and the characters have only aged a few years (Matt Payn ...
rather than a slur, these advocates proudly call themselves mad; they say their conditions do not preclude them from productive lives."


Culture and events

In many countries such as Canada, UK, and Ireland, Mad Pride and disability pride is celebrated in July. There is a connection to Bastille Day, July 14, the day of storming and freeing individuals from Bastille in Paris, France in 1789. That event is now considered a symbol of Mad Pride, representing liberation and freedom. The Mad Pride movement has spawned recurring cultural events in
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
,
London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...
,
Dublin Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 ...
and other cities around the world. These events often include music, poetry readings, film screenings, and
street theatre Street theatre is a form of theatrical performance and presentation in outdoor public spaces without a specific paying audience. These spaces can be anywhere, including shopping centres, car parks, recreational reserves, college or universi ...
, such as "bed push" protests, which aim to raise awareness about the poor levels of choice of treatments and the widespread
use of force The use of force, in the context of law enforcement, may be defined as the "amount of effort required by police to compel compliance by an unwilling subject". Use of force doctrines can be employed by law enforcement officers and military pers ...
in
psychiatric hospital Psychiatric hospitals, also known as mental health hospitals, behavioral health hospitals, are hospitals or wards specializing in the treatment of severe mental disorders, such as schizophrenia, bipolar disorder, eating disorders, dissociat ...
s. Past events have included British journalist
Jonathan Freedland Jonathan Saul Freedland (born 25 February 1967) is a British journalist who writes a weekly column for ''The Guardian''. He presents BBC Radio 4's contemporary history series ''The Long View''. Freedland also writes thrillers, mainly under the ...
, and popular novelist Clare Allan. Mad Pride cultural events take a variety of forms, such as the South London collective Creative Routes, the Chipmunka Publishing enterprise, and the many works of Dolly Sen.


Bed push

A Bed Push is a method of activism employed by multiple mental health agencies and advocates as a method of raising awareness about psychiatric care. Activists wheel a gurney through public spaces to provoke discussion about mental health care.
MindFreedom MindFreedom International is an international coalition of over one hundred grassroots groups and thousands of individual members from fourteen nations. Based in the United States, it was founded in 1990 to advocate against forced medication, m ...
has a recipe for a successful Bed Push on their website, urging participants to remain peaceful but also be seen by blowing horns, slightly disrupting traffic and playing music. Often patients in psychiatric care feel silenced and powerless, showing resilience in the face of that and securing visibility is a method of regaining dignity. Mad Pride Week in Toronto is proclaimed as such by the city itself. The festivities surrounding this week are highlighted by the Mad Pride Bed Push, typically on the 14th of July. The event takes place Toronto's Queen Street West "to raise public awareness about the use of force and lack of choice for people ensnared in the Ontario mental health system". This week is officially run by Toronto Mad Pride which partners a number of mental health agencies in the city. In recent years, some advocates have pushed for
Parkdale, Toronto Parkdale is a neighbourhood and former village in Toronto, Ontario, Canada, west of downtown. The neighbourhood is bounded on the west by Roncesvalles Avenue, on the north by the CP Rail line where it crosses Queen Street and Dundas Street. I ...
to be renamed MAD! Village, to reclaim pride in its surrounding communities' long history of struggle with mental health and addictions. A series of bed push events take place around London each year.


Psychiatric Patient-Built Wall Tours

The Psychiatric Patient-Built Wall Tours take place in Toronto, at the CAMH facility on Queen St West. The tours show the patient-built walls from the 19th century that are located at present day CAMH. The purpose of the tours is to give a history on the lives of the patients who built the walls, and bring attention to the harsh realities of psychiatry. Geoffrey Reaume and Heinz Klein first came up with the idea of walking tours as part of a Mad Pride event in 2000. The first wall tour occurred on what is now known as Mad Pride Day, on July 14, 2000, with an attendance of about fifty people. Reaume solely leads the tours, and they have grown from annual events for Mad Pride, to occurring several times throughout the year in all non-winter months.


Mad Pride Today

Mad Pride continues to grow with each event. July 16, 2022, in Burlington, VT. Vermonters who identify with the cause came to support it with a showing of speakers, musicians, and food vendors. In the UK on July 14, 2022 70 individuals gathered outside Parliament Square to protest the treatment of patients in psychiatric institutions.


See also

*
Anti-psychiatry Anti-psychiatry is a movement based on the view that psychiatric treatment is often more damaging than helpful to patients, highlighting controversies about psychiatry. Objections include the reliability of psychiatric diagnosis, the questionabl ...
*
Autistic Pride Day Autistic Pride Day is a pride celebration for autistic people held on 18 June each year. Autistic pride recognises the importance of pride for autistic people and its role in bringing about positive changes in the broader society. Although ...
*
Brazilian anti-asylum movement The anti-asylum movement or anti-asylum fight (Portuguese: ''movimento antimanicomial'') is an organized movement in Brazil consisting of psychiatrists, psychologists and social workers requesting a humanitarian improvement in psychiatrist publi ...
*
Clifford Whittingham Beers Clifford Whittingham Beers (March 30, 1876 – July 9, 1943) was the founder of the American mental hygiene movement. Biography Beers was born in New Haven, Connecticut, to Ida and Robert Beers on March 30, 1876. He was one of five children, all ...
*
Disability rights movement The disability rights movement is a global social movement that seeks to secure equal opportunities and equal rights for all people with disabilities. It is made up of organizations of disability activists, also known as disability advoc ...
*
Disability flag The Disability flag, Overcoming flag or Flag of the Rights of Persons with Disabilities is a flag that represents people who have disabilities. It was created by the Valencian dancer Eros Recio in 2017 and then presented to the United Nation ...
* Elizabeth Packard * Functional diversity *
Icarus Project The Icarus Project (2002-2020) was a network of peer-support groups and media projects with the stated aim of changing the language and culture of what gets called mental health and mental illness. The name is derived from Icarus, a hero in Gree ...
*
Involuntary commitment Involuntary commitment, civil commitment, or involuntary hospitalization/hospitalisation is a legal process through which an individual who is deemed by a qualified agent to have symptoms of severe mental disorder is detained in a psychiatric hos ...
*
Judi Chamberlin Judi Chamberlin (née Rosenberg; October 30, 1944 – January 16, 2010) was an American activist, leader, organizer, public speaker and educator in the psychiatric survivors movement. Her political activism followed her involuntary confinemen ...
*
Kate Millett Katherine Murray Millett (September 14, 1934 – September 6, 2017) was an American feminist writer, educator, artist, and activist. She attended Oxford University and was the first American woman to be awarded a degree with first-class honors ...
*
Leonard Roy Frank Leonard Roy Frank (July 15, 1932 – January 15, 2015,) was an American human rights activist, psychiatric survivor, editor, writer, aphorist, and lecturer. Frank lived in San Francisco from 1959 until his death, where he managed an art gallery b ...
* Linda Andre * List of psychiatric consumer/survivor/ex-patient related topics * Lyn Duff *
Mentalism (discrimination) Mentalism or sanism refers to the systemic discrimination against or oppression of individuals perceived to have a mental disorder or cognitive impairment. This discrimination and oppression is based on numerous factors such as stereotypes ...
* National Empowerment Center *
Neurodiversity Neurodiversity refers to diversity in the human brain and cognition, for instance in sociability, learning, attention, mood and other mental functions. It was coined in 1998 by sociologist Judy Singer, who helped popularize the concept ...
* Psychiatric survivors movement * Ted Chabasinski *
World Network of Users and Survivors of Psychiatry The World Network of Users and Survivors of Psychiatry (WNUSP) is an international organisation representing, and led by what it terms " survivors of psychiatry". As of 2003, over 70 national organizations were members of WNUSP, based in 30 countrie ...
*
David Reville David R. Reville (born April 19, 1943) is a former politician in Ontario, Canada, and an activist and educator active in Mad Pride, mad studies, and disability studies. Reville was a New Democratic member of the Legislative Assembly of Ontario ...


References


External links


Mad Pride Toronto

MAD Pride Australia
{{Anti-psychiatry Anti-psychiatry Health movements History of mental health Identity politics Mental health organizations Psychiatric survivor activists 1993 introductions