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MACROMEDIA was an American graphics, multimedia and web development software company (1992–2005) headquartered in San Francisco
San Francisco
, California
California
that produced such products as Flash and Dreamweaver . Its rival, Adobe Systems , acquired Macromedia
Macromedia
on December 3, 2005.

CONTENTS

* 1 History

* 1.1 Acquisitions * 1.2 Purchase * 1.3 Lawsuits

* 2 Leadership * 3 Products * 4 See also * 5 References * 6 External links

HISTORY

Macromedia
Macromedia
originated in the 1992 equal merger of Authorware Inc. (makers of Authorware ) and MacroMind-Paracomp (makers of Macromind Director ).

Director , an interactive multimedia-authoring tool used to make presentations, animations, CD-ROMs and information kiosks, served as Macromedia's flagship product until the mid-1990s. Authorware was Macromedia’s principal product in the interactive learning market. As the Internet moved from a university research medium to a commercial network,which was not formerly known to anyone, Macromedia began investing aggressively to web-enable its existing tools and develop new native web only products like Dreamweaver . Macromedia created Shockwave , a Director-viewer plugin for web browsers. The first multimedia playback in Netscape’s browser was a Director plug-in. Macromedia
Macromedia
licensed Sun's Java Programming Language in October 1995. In 1996, Macromedia
Macromedia
purchased Future Wave Software
Software
and the product now known as Flash . By 2002 Macromedia
Macromedia
produced more than 20 products and had 30 offices in 13 different countries.

ACQUISITIONS

In January 1995, Macromedia
Macromedia
acquired Altsys Corporation after Adobe Systems announced a merger with Altsys’ business partner, the Aldus Corporation. Altsys was the developer of the vector-drawing program FreeHand , which had been licensed by Aldus for marketing and sales. On account of the competition with the similar Adobe Illustrator , the Federal Trade Commission issued a complaint of Adobe Systems on October 18, 1994 ordering a divestiture of FreeHand back to Altsys. With Macromedia’s acquisition of Altsys, it received FreeHand thus expanding its product line of multimedia graphics software to include illustration and design graphics software. FreeHand's vector graphics rendering engine and other software components within the program would prove useful to Macromedia
Macromedia
in the development of web products like Fireworks .

Macromedia
Macromedia
made two acquisitions in 1996. First, in March 1996, Macromedia
Macromedia
acquired iBand Software, makers of the fledgling Backstage HTML
HTML
authoring-tool and application-server. Macromedia
Macromedia
developed a new HTML
HTML
-authoring tool, Macromedia
Macromedia
Dreamweaver , around portions of the Backstage codebase and released the first version in 1997. At the time, most professional web authors preferred to code HTML
HTML
by hand using text editors because they wanted full control over the source. Dreamweaver addressed this with its "Roundtrip HTML" feature, which attempted to preserve the fidelity of hand-edited source code during visual edits, allowing users to work back and forth between visual and code editing. Over the next few years Dreamweaver became widely adopted among professional web authors, though many still preferred to hand-code, and Microsoft FrontPage
Microsoft FrontPage
remained a strong competitor among amateur and business users.

Macromedia
Macromedia
acquired FutureWave Software, in November, 1996, makers of FutureSplash Animator , an animation tool which FutureWave Software had originally developed for pen-based computing devices. Because of the small size of the FutureSplash viewer application, it was particularly suited for download over the Web, where most users, at the time, had low-bandwidth connections. Macromedia
Macromedia
renamed Splash to Macromedia
Macromedia
Flash , and following the lead of Netscape
Netscape
, distributed the Flash Player as a free browser plugin in order to quickly gain market share. As of 2005, more computers worldwide had the Flash Player installed than any other Web media format, including Java , QuickTime , RealNetworks
RealNetworks
and Windows Media Player
Windows Media Player
. As Flash matured, Macromedia's focus shifted from marketing it as a graphics and media tool to promoting it as a Web application platform, adding scripting and data access capabilities to the player while attempting to retain its small footprint. Macromedia
Macromedia
logo used until 1997

Macromedia
Macromedia
continued on the merger and acquisition trail: in December 1999, it acquired traffic analysis software company Andromedia Corporation. Web development company Allaire was acquired in 2001 and Macromedia
Macromedia
added several popular server and Web developments tools to its portfolio, including ColdFusion , a web application server based on the CFML language, JRun , a Java EE application server, and HomeSite , an HTML
HTML
code editor that was also bundled with Dreamweaver.

In 2003, Macromedia
Macromedia
acquired the web conferencing company Presedia and continued to develop and enhance their Flash-based online collaboration and presentation product offering under the brand Breeze . Later that year, Macromedia
Macromedia
also acquired help authoring software company e Help Corporation , whose products included RoboHelp he served as Board Chairman 1992-1998. * 1994: Altsys Corp and CEO James Von Ehr became a Macromedia vice-president, a position he held until 1997. * 1996: Robert K. Burgess was hired as President of Macromedia, and became CEO in 1997, a position he held until 2005; he served as Board Chairman 1998-2005, a position he held when the company was acquired by Adobe. * 1997: Betsey Nelson became Chief Financial Officer, a position she held until Macromedia
Macromedia
was acquired by Adobe. * 2004: Stephen Elop became Chief Operating Officer. * 2005: Stephen Elop had been CEO for three months when Macromedia announced it would be acquired by Adobe.

PRODUCTS

Main article: List of Macromedia software

SEE ALSO

* Companies portal * San Francisco
San Francisco
Bay Area portal

* Macromedia
Macromedia
software

REFERENCES

* ^ "Adobe to acquire Macromedia". Retrieved 2005-04-18. * ^ A B " Macromedia
Macromedia
Company History". Retrieved 2011-02-17. * ^ Macromedia’s purchase of Altsys raises questions. InfoWorld. 1994-11-07. Retrieved 2011-02-11. * ^ " Federal Trade Commission Decisions, Complaint 118 F.," (PDF). Archived from the original (PDF) on 2010-05-24. Retrieved 2011-02-11. * ^ "Flash Player in 2005". ZDNet . Retrieved 2008-12-26. * ^ "Acquisition". Adobe Systems . Retrieved 2008-12-29. * ^ "Investors sue Macromedia
Macromedia
again". cNet. 1997-09-04. Retrieved 2011-02-17. * ^ " Macromedia
Macromedia
shareholder suits dismissed 05-19-98". Marketwatch, The Wall Street Journal. 1998-05-19. * ^ "Adobe, Macromedia
Macromedia
reach agreement in Patent lawsuit". PCMag. 2002-05-06. * ^ "Adobe Wins User Interface Suit Against Macromedia". PCMag.com. 2002-07-29. * ^ " Macromedia
Macromedia
wins $4.9m in Adobe patent suit". PCWorld. 2002-05-13. * ^ "Adobe, Macromedia
Macromedia
reach agreement in Patent lawsuit". PCWorld. 2002-07-29. * ^ "Adobe and Macromedia
Macromedia
settle patent lawsuits". Pinsent Masons. 2002-07-30. * ^ "Bud Colligan". NNDB. Retrieved 2011-02-17. * ^ "Bud Colligan". CrunchBase. Retrieved 2011-02-17. * ^ "Robert K. Burgess". NNDB. Retrieved 2011-02-17. * ^ "Profile, Robert K. Burgess". Forbes. Retrieved 2011-02-17. * ^ " Macromedia
Macromedia
Names Stephen Elop Chief Executive Office; Rob Burgess Continues As Chairman". Macromedia. January 19, 2005. Archived from the original on February 14, 2011. Retrieved 2011-02-17. * ^ " Macromedia
Macromedia
Names Stephen Elop as Chief Operating Officer; Core Leadership Team Broadens with New Marketing and Sales Executives.". Goliath Business Knowledge. July 28, 2004. Retrieved 2011-02-17. * ^ "How will Stephen Elop fare at Microsoft?". ComputerWorld. January 11, 2008. Archived from the original on July 8, 2011. Retrieved 2011-02-17.

EXTERNAL