MACROMEDIA was an American graphics, multimedia and web development
software company (1992–2005) headquartered in
San Francisco ,
California that produced such products as Flash and
Dreamweaver . Its
Adobe Systems , acquired
Macromedia on December 3, 2005.
* 1 History
* 1.1 Acquisitions
* 1.2 Purchase
* 1.3 Lawsuits
* 2 Leadership
* 3 Products
* 4 See also
* 5 References
* 6 External links
Macromedia originated in the 1992 equal merger of
Authorware ) and
MacroMind-Paracomp (makers of Macromind
Director , an interactive multimedia-authoring tool used to make
presentations, animations, CD-ROMs and information kiosks, served as
Macromedia's flagship product until the mid-1990s.
Macromedia’s principal product in the interactive learning market.
As the Internet moved from a university research medium to a
commercial network,which was not formerly known to anyone, Macromedia
began investing aggressively to web-enable its existing tools and
develop new native web only products like
Dreamweaver . Macromedia
created Shockwave , a Director-viewer plugin for web browsers. The
first multimedia playback in Netscape’s browser was a Director
Macromedia licensed Sun's Java Programming Language in
October 1995. In 1996,
Macromedia purchased Future Wave
the product now known as Flash . By 2002
Macromedia produced more than
20 products and had 30 offices in 13 different countries.
In January 1995,
Altsys Corporation after Adobe
Systems announced a merger with Altsys’ business partner, the Aldus
Altsys was the developer of the vector-drawing program
FreeHand , which had been licensed by
Aldus for marketing and sales.
On account of the competition with the similar
Adobe Illustrator , the
Federal Trade Commission issued a complaint of
Adobe Systems on
October 18, 1994 ordering a divestiture of FreeHand back to Altsys.
With Macromedia’s acquisition of Altsys, it received FreeHand thus
expanding its product line of multimedia graphics software to include
illustration and design graphics software. FreeHand's vector graphics
rendering engine and other software components within the program
would prove useful to
Macromedia in the development of web products
like Fireworks .
Macromedia made two acquisitions in 1996. First, in March 1996,
Macromedia acquired iBand Software, makers of the fledgling Backstage
HTML authoring-tool and application-server.
Macromedia developed a new
HTML -authoring tool,
Dreamweaver , around portions of the
Backstage codebase and released the first version in 1997. At the
time, most professional web authors preferred to code
HTML by hand
using text editors because they wanted full control over the source.
Dreamweaver addressed this with its "Roundtrip HTML" feature, which
attempted to preserve the fidelity of hand-edited source code during
visual edits, allowing users to work back and forth between visual and
code editing. Over the next few years
Dreamweaver became widely
adopted among professional web authors, though many still preferred to
Microsoft FrontPage remained a strong competitor among
amateur and business users.
Macromedia acquired FutureWave Software, in November, 1996, makers of
FutureSplash Animator , an animation tool which FutureWave Software
had originally developed for pen-based computing devices. Because of
the small size of the FutureSplash viewer application, it was
particularly suited for download over the Web, where most users, at
the time, had low-bandwidth connections.
Macromedia renamed Splash to
Macromedia Flash , and following the lead of
Netscape , distributed
the Flash Player as a free browser plugin in order to quickly gain
market share. As of 2005, more computers worldwide had the Flash
Player installed than any other Web media format, including Java ,
Windows Media Player
Windows Media Player . As Flash matured,
Macromedia's focus shifted from marketing it as a graphics and media
tool to promoting it as a Web application platform, adding scripting
and data access capabilities to the player while attempting to retain
its small footprint.
Macromedia logo used until 1997
Macromedia continued on the merger and acquisition trail: in December
1999, it acquired traffic analysis software company Andromedia
Web development company Allaire was acquired in 2001 and
Macromedia added several popular server and Web developments tools to
its portfolio, including ColdFusion , a web application server based
on the CFML language, JRun , a
Java EE application server, and
HomeSite , an
HTML code editor that was also bundled with Dreamweaver.
Macromedia acquired the web conferencing company Presedia
and continued to develop and enhance their Flash-based online
collaboration and presentation product offering under the brand Breeze
. Later that year,
Macromedia also acquired help authoring software
Help Corporation , whose products included
RoboHelp he served
as Board Chairman 1992-1998.
Altsys Corp and CEO James Von Ehr became a Macromedia
vice-president, a position he held until 1997.
* 1996: Robert K. Burgess was hired as President of Macromedia, and
became CEO in 1997, a position he held until 2005; he served as Board
Chairman 1998-2005, a position he held when the company was acquired
* 1997: Betsey Nelson became Chief Financial Officer, a position she
Macromedia was acquired by Adobe.
Stephen Elop became Chief Operating Officer.
Stephen Elop had been CEO for three months when Macromedia
announced it would be acquired by Adobe.
List of Macromedia software
* Companies portal
San Francisco Bay Area portal
* ^ "Adobe to acquire Macromedia". Retrieved 2005-04-18.
* ^ A B "
Macromedia Company History". Retrieved 2011-02-17.
* ^ Macromedia’s purchase of
Altsys raises questions. InfoWorld.
1994-11-07. Retrieved 2011-02-11.
* ^ "
Federal Trade Commission Decisions, Complaint 118 F.," (PDF).
Archived from the original (PDF) on 2010-05-24. Retrieved 2011-02-11.
* ^ "Flash Player in 2005".
ZDNet . Retrieved 2008-12-26.
* ^ "Acquisition".
Adobe Systems . Retrieved 2008-12-29.
* ^ "Investors sue
Macromedia again". cNet. 1997-09-04. Retrieved
* ^ "
Macromedia shareholder suits dismissed 05-19-98". Marketwatch,
The Wall Street Journal. 1998-05-19.
* ^ "Adobe,
Macromedia reach agreement in Patent lawsuit". PCMag.
* ^ "Adobe Wins User Interface Suit Against Macromedia". PCMag.com.
* ^ "
Macromedia wins $4.9m in Adobe patent suit". PCWorld.
* ^ "Adobe,
Macromedia reach agreement in Patent lawsuit". PCWorld.
* ^ "Adobe and
Macromedia settle patent lawsuits". Pinsent Masons.
* ^ "Bud Colligan". NNDB. Retrieved 2011-02-17.
* ^ "Bud Colligan". CrunchBase. Retrieved 2011-02-17.
* ^ "Robert K. Burgess". NNDB. Retrieved 2011-02-17.
* ^ "Profile, Robert K. Burgess". Forbes. Retrieved 2011-02-17.
* ^ "
Stephen Elop Chief Executive Office; Rob
Burgess Continues As Chairman". Macromedia. January 19, 2005. Archived
from the original on February 14, 2011. Retrieved 2011-02-17.
* ^ "
Stephen Elop as Chief Operating Officer; Core
Leadership Team Broadens with New Marketing and Sales Executives.".
Goliath Business Knowledge. July 28, 2004. Retrieved 2011-02-17.
* ^ "How will
Stephen Elop fare at Microsoft?". ComputerWorld.
January 11, 2008. Archived from the original on July 8, 2011.