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Macromedia
Macromedia
was an American graphics, multimedia and web development software company (1992–2005) headquartered in San Francisco, California
California
that produced such products as Flash and Dreamweaver. It was purchased by its rival Adobe Systems
Adobe Systems
on December 3, 2005.

Contents

1 History

1.1 Acquisitions 1.2 Purchase 1.3 Lawsuits

2 Leadership 3 Products 4 See also 5 References 6 External links

History[edit] Macromedia
Macromedia
originated in the 1992 merger of Authorware
Authorware
Inc. (makers of Authorware) and MacroMind-Paracomp (makers of Macromind Director). Director, an interactive multimedia-authoring tool used to make presentations, animations, CD-ROMs and information kiosks, served as Macromedia's flagship product until the mid-1990s. Authorware
Authorware
was Macromedia's principal product in the interactive learning market. As the Internet moved from a university research medium to a commercial network, Macromedia
Macromedia
began working to web-enable its existing tools and develop new products like Dreamweaver. Macromedia
Macromedia
created Shockwave, a Director-viewer plugin for web browsers. The first multimedia playback in Netscape's browser was a Director plug-in. Macromedia
Macromedia
licensed Sun's Java Programming Language in October 1995. By 2002, Macromedia produced more than 20 products and had 30 offices in 13 different countries.[2] Acquisitions[edit] In January 1995, Macromedia
Macromedia
acquired Altsys Corporation after Adobe Systems announced a merger with Altsys' business partner, the Aldus Corporation.[3] Altsys was the developer of the vector-drawing program FreeHand, which had been licensed by Aldus
Aldus
for marketing and sales. Because of the similarities with Adobe Illustrator, the Federal Trade Commission issued a complaint in October 1994 ordering a divestiture of FreeHand back to Altsys.[4] With Macromedia's acquisition of Altsys, it received FreeHand thus expanding its product line of multimedia graphics software to include illustration and design graphics software. FreeHand's vector graphics rendering engine and other software components within the program would prove useful to Macromedia
Macromedia
in the development of Fireworks. In March 1996, Macromedia
Macromedia
acquired iBand Software, makers of the Backstage HTML
HTML
authoring tool and application server. Macromedia developed a new HTML-authoring tool, Dreamweaver, around portions of the Backstage codebase and released the first version in 1997. At the time, most professional web authors preferred to code HTML
HTML
by hand using text editors because they wanted full control over the source. Dreamweaver
Dreamweaver
addressed this with its "Roundtrip HTML" feature, which attempted to preserve the fidelity of hand-edited source code during visual edits, allowing users to work back and forth between visual and code editing. Over the next few years Dreamweaver
Dreamweaver
became widely adopted among professional web authors, though many still preferred to hand-code, and Microsoft FrontPage
Microsoft FrontPage
remained a strong competitor among amateur and business users. Macromedia
Macromedia
acquired FutureWave Software, makers of FutureSplash Animator, in November 1996. FutureSplash Animator
FutureSplash Animator
was an animation tool originally developed for pen-based computing devices. Because of the small size of the FutureSplash viewer application, it was particularly suited for download over the Internet, where most users, at the time, had low-bandwidth connections. Macromedia
Macromedia
renamed Splash to Macromedia
Macromedia
Flash, and following the lead of Netscape, distributed the Flash Player as a free browser plugin in order to quickly gain market share. As of 2005, more computers worldwide had the Flash Player installed than any other Web media format, including Java, QuickTime, RealNetworks
RealNetworks
and Windows Media Player.[5] As Flash matured, Macromedia's focus shifted from marketing it as a graphics and media tool to promoting it as a Web application platform, adding scripting and data access capabilities to the player while attempting to retain its small footprint.

Macromedia
Macromedia
logo used in 1999

In December 1999, Macromedia
Macromedia
acquired traffic analysis software company Andromedia Corporation. Web development company Allaire was acquired in 2001 and Macromedia
Macromedia
added several popular server and Web developments tools to its portfolio, including ColdFusion, a web application server based on the CFML language, JRun, a Java EE application server, and HomeSite, an HTML
HTML
code editor that was also bundled with Dreamweaver. In 2003, Macromedia
Macromedia
acquired the web conferencing company Presedia and continued to develop and enhance their Flash-based online collaboration and presentation product offering under the brand Breeze. Later that year, Macromedia
Macromedia
also acquired help authoring software company e Help Corporation, whose products included RoboHelp and RoboDemo (now Adobe Captivate). Purchase[edit] On 18 April 2005, Adobe Systems
Adobe Systems
announced an agreement to acquire Macromedia
Macromedia
in a stock swap valued at approximately $3.4 billion on the last trading day before the announcement. The acquisition took place on 3 December 2005, and Adobe integrated the company's operations, networks, and customer care organizations shortly thereafter.[6] Lawsuits[edit] On August 22, 1997, stockholders filed a class-action lawsuit in the California
California
Superior Court in San Francisco, accusing Macromedia
Macromedia
of misleading stockholders on the company's product success and financial health. A similar suit had been filed a month earlier.[7] The class-action suit was dismissed by a federal judge on 19 May 1998.[8] On 10 August 2000, Adobe claimed that Macromedia
Macromedia
violated two of its patents on tabbed palettes.[9][10] Macromedia
Macromedia
countered with a claim that Adobe infringed on Macromedia's patents for a draw-based editor for Web pages and a hierarchical structure editor for Web sites.[11] In July 2002, Adobe and Macromedia
Macromedia
reached an agreement that settled all claims in this series of patent suits.[12][13] Leadership[edit]

1992: Bud Colligan
Bud Colligan
became co-founder and CEO of Macromedia, a position he held until 1997; he served as Board Chairman 1992-1998.[14][15] 1994: Altsys Corp and CEO James Von Ehr became a Macromedia vice-president, a position he held until 1997.[2] 1996: Robert K. Burgess was hired as President of Macromedia, and became CEO in 1997, a position he held until 2005; he served as Board Chairman 1998-2005, a position he held when the company was acquired by Adobe.[16][17] 1997: Betsey Nelson became Chief Financial Officer, a position she held until Macromedia
Macromedia
was acquired by Adobe.[18] 2004: Stephen Elop
Stephen Elop
became Chief Operating Officer.[19] 2005: Stephen Elop
Stephen Elop
had been CEO for three months when Macromedia announced it would be acquired by Adobe.[20]

Products[edit] Main article: List of Macromedia
Macromedia
software See also[edit]

Companies portal San Francisco
San Francisco
Bay Area portal

Macromedia
Macromedia
software

References[edit]

^ "Adobe to acquire Macromedia". Archived from the original on 2005-04-20. Retrieved 2005-04-18.  ^ a b " Macromedia
Macromedia
Company History". Retrieved 2011-02-17.  ^ Macromedia’s purchase of Altsys raises questions. InfoWorld. 1994-11-07. Retrieved 2011-02-11.  ^ " Federal Trade Commission
Federal Trade Commission
Decisions, Complaint 118 F.," (PDF). Archived from the original (PDF) on 2010-05-24. Retrieved 2011-02-11.  ^ "Flash Player in 2005". ZDNet. Retrieved 2008-12-26.  ^ "Acquisition". Adobe Systems. Archived from the original on 2007-06-02. Retrieved 2008-12-29.  ^ "Investors sue Macromedia
Macromedia
again". cNet. 1997-09-04. Retrieved 2011-02-17.  ^ " Macromedia
Macromedia
shareholder suits dismissed 05-19-98". Marketwatch, The Wall Street Journal. 1998-05-19.  ^ "Adobe, Macromedia
Macromedia
reach agreement in Patent lawsuit". PCMag. 2002-05-06.  ^ "Adobe Wins User Interface Suit Against Macromedia". PCMag.com. 2002-07-29.  ^ " Macromedia
Macromedia
wins $4.9m in Adobe patent suit". PCWorld. 2002-05-13.  ^ "Adobe, Macromedia
Macromedia
reach agreement in Patent lawsuit". PCWorld. 2002-07-29.  ^ "Adobe and Macromedia
Macromedia
settle patent lawsuits". Pinsent Masons. 2002-07-30.  ^ "Bud Colligan". NNDB. Retrieved 2011-02-17.  ^ "Bud Colligan". CrunchBase. Retrieved 2011-02-17.  ^ "Robert K. Burgess". NNDB. Retrieved 2011-02-17.  ^ "Profile, Robert K. Burgess". Forbes. Retrieved 2011-02-17.  ^ " Macromedia
Macromedia
Names Stephen Elop
Stephen Elop
Chief Executive Office; Rob Burgess Continues As Chairman". Macromedia. January 19, 2005. Archived from the original on February 14, 2011. Retrieved 2011-02-17.  ^ " Macromedia
Macromedia
Names Stephen Elop
Stephen Elop
as Chief Operating Officer; Core Leadership Team Broadens with New Marketing and Sales Executives". Goliath Business Knowledge. July 28, 2004. Retrieved 2011-02-17.  ^ "How will Stephen Elop
Stephen Elop
fare at Microsoft?". ComputerWorld. January 11, 2008. Archived from the original on July 8, 2011. Retrieved 2011-02-17. 

External links[edit]

Adobe - Stories Adobe Feeds Weblogs

v t e

Adobe Shockwave

Software

Adobe Director Adobe Shockwave
Adobe Shockwave
Player Lingo

Developers

MacroMind Macromedia Adobe Systems

v t e

Adobe Flash

File formats

ActionScript
ActionScript
(AS) Action Message Format (AMF) Flash Video
Flash Video
(FLV) Flash XML Graphics (FXG) Local shared objects (LSOs) MXML Flash Movie (SWF) Flash Code Library (SWC)

Software (list)

Players

Adobe AIR Adobe Flash
Adobe Flash
Player OpenFL Gnash Lightspark Gameswf Tamarin

Animation tools

Adobe Animate Toon Boom Moho GoAnimate Stencyl

Programming tools

FlashDevelop Powerflasher FDT Apache Flex Haxe CrossBridge Adobe Scout FlashFirebug

Libraries

Starling Framework Away3D Flare3D Stage3D PureMVC Ming List of Flex frameworks

Converters

Adobe Flash
Adobe Flash
Media Live Encoder SWFTools swfmill Google Swiffy Adobe Wallaby

Server-side

Adobe Flash
Adobe Flash
Media Server

Obsolete software

Adobe Flash
Adobe Flash
Builder Adobe Flash
Adobe Flash
Catalyst Adobe Flash
Adobe Flash
Lite SWFAddress SWFObject MTASC Scaleform GFx SWiSH Max Swift 3D Papervision3D Ajax Animator Shumway Swfdec OpenLaszlo

Related topics

Comparison of HTML5 and Flash Thoughts on Flash Flash animation

films television

Protected Streaming Real-Time Messaging Protocol Real-Time Media Flow Protocol

Developers

FutureWave Software Macrom

.