''MacWEEK'' was a controlled-circulation weekly

Apple Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and software ...

trade journal based in San Francisco founded by

Michael Tchong Michael Tchong is an American entrepreneur and writer, best known for his startups MacWEEK, Atelier Systems, CyberAtlas and ICONOCAST. As a ReadWrite innovation columnist, Tchong has contributed such articles as, "Why Aren't There More/Better Sof ...

, John Anderson, Glenn Patch, Dick Govatski, and Michael F. Billings. It featured a back-page rumor column penned by the pseudonymous

Mac the Knife Mac the Knife was the pen name (inspired by the homophonous well-known song "Mack the Knife") of an anonymous gossip columnist for the (now defunct) Apple Macintosh-focused trade publication ''MacWEEK''. Mac the Knife was always written by a singl ...

. Founded in 1987, it was acquired by Ziff-Davis in 1988. In 1998, as part of a strategy change, the print publication was relaunched as ''eMediaWeekly'', which caused a number of its existing sponsors to withhold their advertising. ''eMediaWeekly'' was published from August 24, 1998 to February 1, 1999. The online edition of MacWEEK continued for several years, originally under the editorial management of MacWEEK staff members and later under the management of former Macworld editors. It was later shuttered in favor of Mac Publishing's

Macworld ''Macworld'' is a website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG Inc. It started life as a print magazine in 1984 and had the largest audited circulation (both total and newsstand) of Macin ...

and

MacCentral MacCentral was a web site that provided news and information covering the Apple Macintosh, originally as an independent entity and later as the news service for Mac Publishing Web sites, including Macworld.com and Playlist, before being subsumed by ...

sites. Rumors about Apple and its products were often published in MacWEEK which essentially became the source of record.

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancest ...

employees, following the example of executive

Jean-Louis Gassée Jean-Louis Gassée (born March 1944 in Paris, France) is a business executive. He is best known as a former executive at Apple Computer, where he worked from 1981 to 1990. He also founded Be Inc., creators of the BeOS computer operating system. ...

, at times referred to it as "MacLeak", yet some relied on it to distribute information they could not officially disclose, to draw internal corporate attention or funding to their projects, or to find out what was happening in their own company.

References

{{DEFAULTSORT:Macweek Weekly magazines published in the United States Defunct computer magazines published in the United States Macintosh magazines Magazines established in 1987 Magazines disestablished in 1999 Magazines published in San Francisco