MTV Music (Italy)
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MTV Music is an Italian
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...
music channel operated by
Paramount Networks EMEAA Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Am ...
. As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV launched a new music channel, MTV Music. The first version of the channel had launched in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
and
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
on 1 February 2011 replacing
MTV Shows MTV Shows (formerly MTV ®) was a British pay television channel. It was launched on 8 November 2007. On 1 March 2010, MTV ® was rebranded to MTV Shows. MTV Shows was removed from Virgin Media on 28 August 2010, along with MTV +1 and MTV Classi ...
. The
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
version of the new channel then channel launched on 1 March 2011, replacing
MTV Plus MTV Plus was a Greek free-to-air television channel, owned by Viacom. It was also distributed in Italy from 17 May 2010 until 1 March 2011, when it was replaced by MTV Music. On 1 November 2018 Nicknight Germany was replaced by the German relau ...
. It is expected that MTV may launch MTV Music channels in other regions under a new global strategy to simplify the branding used across territories. The main MTV station had been sold to Sky Italia on August 1, 2015 in Italy (DTT only). It had no effect on MTV Music, as this TV station was not sold and continues to be a Paramount property.


Shows


Current programmes

* ''100% Italian Songs'' - Italian music videos * ''100% Music'' - Italian and worldwide greatest music videos * ''
Euro Top 20 The MTV Euro Top 20 (previously known as the ''MTV European Top 20'') was a music chart show on MTV Europe that played Europe's most popular songs and artists. The original format of the show had been shown on the majority of the regional MTV cha ...
'' - the most played European songs show * ''Hitlist Italia'' - official Italian chart * ''MTV New Generation'' - music videos for teens * ''MTV World Stage'' - live music show * ''New Zone'' - alternative and new music videos * ''Top 10 Dance'' - the most played dance songs show * ''Top 10 Hip Hop R&B'' - the most played hip hop and R&B songs show * ''Top 10 Hits'' - the most played pop songs show * ''Top 10 Italians'' - the most played Italian songs show * ''Top 10 Rock'' - the most played rock songs show * ''VH1 Simply the Best'' - music video show (only VH1


Past programmes

* ''100% Top Songs'' - charts * ''10 of the Best'' - an hour-themed music show * ''3x1'' - videography of an artist * '' America's Best Dance Crew'' - musical reality show * ''
Behind the Music ''Behind the Music'' is a documentary television series on VH1. Each episode profiles and interviews a popular musical artist or group. The program examines the beginning of their career, their road to success, and the hardships they may have ...
'' - backstage show * ''Classic 2Night'' - music video show * '' Fame'' - the American television cult series * '' MTVMUSIC.COM Chart'' - music chart supplied by mtvmusic.com * ''Pop 2Night'' - music video show * ''Rock 2Night'' - music video show * ''
Storytellers Storyteller, story teller, or story-teller may refer to: * A person who does storytelling Arts and entertainment Film *''Oidhche Sheanchais'', also called ''The Storyteller''; 1935 Irish short film * '' Narradores de Javé'' (''Storytellers'') ...
'' - live music show * ''Sexy Videos'' - music videos for sex * '' Taking the Stage'' - musical reality show * ''The Official Top 20'' - music chart show * ''Top Hits'' - music chart show * '' TRL The Battle'' - music chart show * ''Urban 2Night'' - music video show * ''Your MTV Chart'' - music video show


See also

*
MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
*
Viacom International Media Networks (Europe) Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Am ...


References


External links


MTV.it
{{MTV Networks Europe MTV channels Television channels in Italy Television channels and stations established in 2011 Music organisations based in Italy