MTV Desi
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MTV Desi is a digital platform from MTV that targeted
Desi DESI may refer to * Desorption electrospray ionization * Drug Efficacy Study Implementation Drug Efficacy Study Implementation (DESI) was a program begun by the Food and Drug Administration (FDA) in the 1960s after the requirement (in the Kefauve ...
s (people of South Asian origin) in the United States, as the name implies. The network features various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed with
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, refers to the film industry based in Mumbai, engaged in production of motion pictures in Hindi language. The popular term Bollywood, is a portmanteau of "Bombay" (fo ...
videos. It also broadcasts brief documentary clips profiling Desis/famous Indians in music, comic skits about South-Asian American generational conflicts, interviews with bi-cultural artists and Desi house parties, live performances and animated series. It launched as a cable network in July 2005 and was shut down in 2007. It was relaunched as a digital platform in 2012.
Rabbi Shergill Rabbi Shergill (born Gurpreet Singh Shergill on 16 April 1973) is an Indian musician well known for his debut album ''Rabbi'' and the chart-topper song of 2005, '' Bullah Ki Jaana '' ("I know not who I am!"). His music has been described vari ...
's video " Bullah Ki Jaana" was the first video played on MTV Desi.


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External links


Official site
Asian-American television Defunct television networks in the United States Desi culture Music video networks in the United States MTV South Asian American culture Television channels and stations established in 2005 Television channels and stations disestablished in 2007 {{US-tv-station-stub