MTV (Middle East)

MTV Middle East, formerly MTV Arabia, was a free-to-air music television channel, and the Middle Eastern incarnation of MTV. As an addition to the MTV network, it was a joint venture between MTV Networks International and Arabian Television Network, a subsidiary of Arabian Broadcasting Network, and part of Arab Media Group, the largest media group in the United Arab Emirates. Launched as MTV Arabia, the channel was rebranded as MTV Middle East on August 30, 2011.

The channel began its initial broadcast on October 27, 2007, and was launched on November 17, 2007.
As of 5 January 2015, MTV Middle East has stopped airing on Nilesat, and moved the whole localised channel to pay TV model on OSN under the name MTV Live HD.

Beginnings

The first mention of the project came within the coverage of MTV's 25th anniversary in 2006, and was revealed by Faisal Abbas, the media editor of the London-based pan-Arab daily, Asharq Al-Awsat, which reported that MTV is "very interested in the Arab satellite channel market" and quoted Dean Possenniskie, the network's vice president and general manager for emerging markets, saying, "Hopefully ewill be in the market in the next 24 months" but "it all depends on finding the right local partners".

Akon, Ludacris, as well as Lebanese-Canadian Karl Wolf, Qusai aka Don Legend the Kamelion - the first Saudi Arabian hip hop artist, and the UAE's Desert Heat took part in the launching ceremonies of the channel in November 2007. Furthermore, Karl Wolf single "Africa" became the first ever video clip broadcast on the new music station.

MTV Europe was previously available in the region through a special deal with Showtime Arabia. The Showtime Arabia channel provided some Arabic music videos and a locally produced program called "Mashaweer" that later got renamed "Salaam" whose hosts included regional DJ Madjam & main host Susie iliyan.

Content

The channel aims to be a platform for the Arab youth, letting their opinions be a large factor in future programming. It will be likely that MTV Arabia will be pushing local R&B and hip hop music, which other Arab music stations like Rotana and Melody don't heavily feature says Patrick Samaha the General Manager of MTV Arabia.

MTV Middle East shows

*'' Hip Hop Na''
*'' Block 13''
*''Introducing''
*''Baqabeeq''
*''Banat''
*''Rewes''
*''Waslity''
*''Amour''
*''Cimena''
*''MTV Weyakom''
*''Na3na3''
*''Arab Stars''
created by the general manager Patrick Samaha and team (Sam Wahab, Wassim Hamdan, Jimmy Poon, Wessam Kattan, Rasha al emam, Fatma abou assi, Alaa Akawi, Mohamed Hamed, Roula Ghalyini, Fredwreck and Qusai)

Shows taken from MTV

MTV Middle East also airs series from MTV such as:

*''Awkward''
*''Audrina''
*''America's Best Dance Crew''
*''I Used to Be Fat''
*'' Chelsea Settles''
*'' Nothing But Hits''
*'' Celebrity Deathmatch''
*'' Pimp My Ride''
*'' My Own''
*''Life of Ryan''
*''Why Can't I Be You''
*'' True Life''
*''Two-A-Days''
*'' Cribs''
*'' Teen Cribs''
* Underemployed
*'' Punk'd''
*''The Ashlee Simpson Show''
*'' Making the Band''
*'' Taquita & Kaui''
*'' The Trip''
*''The Shop''
*'' Falcon Dash''
*'' Wrestling Society X''
*''Adventures in Hollyhood''
*'' Diary''
*'' Total Request Live''
*'' Rob & Big''
*''Room 401''
*'' Room Raiders''
*''Hogan Knows Best''
*''Miss Seventeen''
*'' My Super Sweet 16''
*''Headbangers Ball''
*'' The Hills''
*'' Boiling Points''
*'' The City''
*'' Jackass''
*'' Wonder Showzen''
*''The Real World''
*'' Nitro Circus''
*''Paris Hilton's My New BFF''
*'' My Life As Liz''
*''Made''
*'' Snooki & Jwoww''
*'' Catfish: The TV Show''
*'' Friendzone''
*''Disaster Date''
*'' Ridiculousness''
*'' The Osbournes''
*''Plain Jane''
*'' Fist of Zen''
*''When I Was 17''
*''Beavis and Butt-Head''

References

External links

*
MTV Arabia's old URL address

Interview with MTV's vice chairman Bill RoedyMTV, Arab Media to launch Nickelodeon ArabiaPhoto story about MTV Arabia in Vanity Fair Germany

{{DEFAULTSORT:Mtv Arabia
MTV channels
Music television channels
Arabic-language television stations
Television channels and stations established in 2007
Music organisations based in the United Arab Emirates
Television channel articles with incorrect naming style
Television channels and stations disestablished in 2015