MJR Digital Cinemas (formerly ''MJR Theatres'') is a movie theater chain with 10 theaters in the

Metro Detroit The Detroit metropolitan area, often referred to as Metro Detroit, is a major metropolitan area in the U.S. State of Michigan, consisting of the city of Detroit and its surrounding area. There are varied definitions of the area, including the ...

area, the company is a subsidiary of the Belgium Kinepolis Group.

History

MJR Theatres was created in 1970 by Mike Mihalich with the acquisition of Main Theatre (sold in 1997 and now known as the Main Art Theatre) in

Royal Oak, Michigan Royal Oak is a city in Oakland County in the U.S. state of Michigan. An inner-ring suburb of Detroit, Royal Oak is about north of Detroit's city limits. As of the 2010 census, the city had a population of 57,236. Royal Oak is located along t ...

. The name MJR was taken from their original slogan ''Movies Just Right''. During the 1980s and 1990s the company purchased several theaters and drive-ins in

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and t ...

. Following their acquisitions the company started building their own

multiplex Multiplex may refer to: * Multiplex (automobile), a former American car make * Multiplex (comics), a DC comic book supervillain * Multiplex (company), a global contracting and development company * Multiplex (assay), a biological assay which measu ...

cinemas, with the first opening in

Adrian, Michigan Adrian is a city in the U.S. state of Michigan and the county seat of Lenawee County, Michigan, Lenawee County. The population was 20,645 at the 2020 United States Census, 2020 census. Adrian lies in Michigan's 7th congressional district. Histor ...

in 1990. In order to finance the new cinemas, MJR sold some of its existing theaters and drive-ins. During the 1990s ''Luna Enterprises'' purchased an interest in the chain. In 2014, MJR created its own PLF ''(Premium Large Format)'' named ''The EPIC Experience'' by combining

Dolby Atmos Dolby Atmos is a surround sound technology developed by Dolby Laboratories. It expands on existing surround sound systems by adding height channels, allowing sounds to be interpreted as three-dimensional objects with neither horizontal, nor verti ...

and a 4K projector from Christie. In 2019 the chain was acquired for $152.25 million by the Belgium-based Kinepolis Group, a cinema chain with theaters in Europe and North America. With the acquisition the group entered the US market.

References

External links

Official WebsiteKinepolis corporate website
{{Major USA Cinema Chains Movie theatre chains in the United States Companies based in Oakland County, Michigan 1980 establishments in Michigan