MFI Retail
   HOME

TheInfoList



OR:

MFI Group Limited was a British furniture
retailer Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturing, manufacturers, dire ...
, operating under the MFI brand. The company was one of the largest suppliers of kitchens and bedroom furniture in the United Kingdom, and operated mainly in
retail park A retail park is a type of shopping centre found on the fringes of most large towns and cities in the United Kingdom and other European countries. They form a key aspect of European retail geographies, alongside indoor shopping centres, standal ...
s in out of town locations. Anecdotally, it was said at one stage that one in three Sunday lunches in the United Kingdom were cooked in a kitchen from MFI, and 60% of British children were conceived in a bedroom from MFI. After success in its early decades, it experienced recurring financial problems accompanied by several changes of ownership, and on 26 November 2008, it was announced that the business had been placed into
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative Assistant, traditionally known as a Secretary, or also known as an administrative officer, admini ...
. Merchant Equity Partners, headed by Henry Jackson, was the last company to own it, before it was sold to the management in September 2008 for a "small profit". The business ceased trading by 19 December 2008, after the administrators failed to find a buyer. It struggled to make profits during the 2000s, as chains such as B&Q and
Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses ...
introduced their own furniture lines, and rival chain IKEA (who arrived in the United Kingdom in the second half of the 1980s) expanded. Following its closure, the MFI brand was purchased by Victoria Plumb, and was relaunched as an online only retailer on 30 November 2011 only for it to cease trading again in July 2015. Following a rebrand in 2015, Victoria Plumb became VictoriaPlum.com and announced that it was to expand into other home product categories. As part of this expansion, VictoriaPlum.com announced on 17 March 2016 that it was set to revive the MFI brand name, to represent its exclusive collection of low cost, value for money bedroom furniture.


History

The MFI Retail business was founded in 1964 as Mullard Furniture Industries by two British men, Noel Lister and Donald Searle, who previously traded in
war surplus War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regular ...
goods. It was named after Searle's wife's
maiden name When a person (traditionally the wife in many cultures) assumes the family name of their spouse, in some countries that name replaces the person's previous surname, which in the case of the wife is called the maiden name ("birth name" is also use ...
. The company became a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...
in 1971, as MFI Warehouses (the Group). An external manager, Derek Hunt, was recruited soon afterwards. In 1982, owners of
Hygena Hygena is a dormant brand of fitted kitchen and furniture in the United Kingdom. Started in Liverpool in 1925 to make Hoosier cabinets, it was bought by new investors in 1938, who after the war built modular kitchens for the new British pos ...
, Norcros, were looking to dissolve the company and sell the Hygena name. This was purchased jointly in 1982 by MFI Group and Malcolm Healey's company; Humber Kitchens. In the 1980s, the group entered into partnerships, notably in 1985 with
Asda Asda Stores Ltd. () (often styled as ASDA) is a British supermarket chain. It is headquartered in Leeds, England. The company was founded in 1949 when the Asquith family merged their retail business with the Associated Dairies company of Yorks ...
. The Asda connection was soon dissolved over concerns about the company's future, and there was a
management buy-out A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management-, and/or leveraged buyout became noted phenomena of 1 ...
in October 1987. Also in MFI took full control of Hygena in 1987, buying Healey out for £200 million. In November 1988, MFI acquired
Schreiber Furniture Schreiber was a brand of fitted kitchen and furniture operating in the United Kingdom. Started in 1957 by Chaim Schreiber to make furniture, Schreiber became an extremely successful brand in furniture from the 1960s to the early 1970s, chall ...
. With the advent of out of town shopping during the 1980s, MFI Retail opened a host of stores in such developments. In 1985, it was the very first tenant of the
Merry Hill Shopping Centre Merry Hill (formerly Westfield Merry Hill and The Merry Hill Shopping Centre) is a large shopping complex in Brierley Hill near Dudley, England. It was developed between 1985 and 1990, with several subsequent expansion and renovation project ...
at
Brierley Hill Brierley Hill is a town and electoral ward in the Metropolitan Borough of Dudley, West Midlands, England, 2.5 miles south of Dudley and 2 miles north of Stourbridge. Part of the Black Country and in a heavily industrialised area, it has a pop ...
in the
West Midlands West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some ...
, opening a new store, which within four years, was part of the largest shopping complex in
Western Europe Western Europe is the western region of Europe. The region's countries and territories vary depending on context. The concept of "the West" appeared in Europe in juxtaposition to "the East" and originally applied to the ancient Mediterranean ...
. MFI Retail gained a new rival in October 1987, when
Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...
furniture retailer IKEA began trading in Britain, and expanded over the coming years. Soon afterwards, DIY retail giant B&Q expanded into the furniture market, and emerged as a surprise new rival for the business. Despite this, the MFI Group was still expanding in November 2002, when it took over Sofa Workshop. During 2004 to 2005, serious and highly publicised IT problems affecting customers damaged MFI Retail's credibility, and the finance director and chief operating officer left the Group. By 2005, it was clear that MFI Retail's fortunes were declining. Despite the British economy still being strong and
recession In economics, a recession is a business cycle contraction when there is a general decline in economic activity. Recessions generally occur when there is a widespread drop in spending (an adverse demand shock). This may be triggered by various ...
not even on the horizon, it was reported that sales for 2005 had fallen to £742 million compared to £854 million in 2003. In September 2006, the MFI Retail business was acquired by Merchant Equity Partners for £1 after which the parent company changed its name to Galiform. In December 2006,
Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses ...
overtook MFI as the United Kingdom's largest furniture retailer. MFI Retail was the subject of a second management buyout in September 2008, but by this stage the British economy was sliding into recession, unemployment was rising and retail sales were falling. MFI's future was looking bleak. Early on 25 November 2008, the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
first reported the possibility of MFI Retail going into
administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative Assistant, traditionally known as a Secretary, or also known as an administrative officer, admini ...
, with MFI desiring a three-month rent free period from
landlord A landlord is the owner of a house, apartment, condominium, land, or real estate which is rented or leased to an individual or business, who is called a tenant (also a ''lessee'' or ''renter''). When a juristic person is in this position, t ...
s. Later the following day, it was announced that no agreement could be reached and PropertyWeek reported that Menzies Corporate Restructuring had been appointed as administrators. On 26 November 2008, after a board meeting MFI went into administration. The company was unable to confirm what would happen to consumers with pending orders. On 19 December 2008, all 111 MFI stores were closed with the loss of 1,200 jobs.


Operations

MFI Retail operated over two hundred stores across the United Kingdom, all of between in floor space. Home deliveries amounted for over fifty million items a year, going to 2.5 million households in Great Britain and Northern Ireland. The business had sought to upgrade many aspects of its operations, including greater focus on customer service; updating and improving the product range; improving utilisation of floor space; establishing closer supplier relationships; investing in logistics, IT, supply systems and product development and enhancing internal communications. It offered a full range of furniture for bedrooms, bathrooms, kitchens, lounges, dining rooms and home offices. It was particularly associated with self assembly furniture. Its products were mainly targeted to value oriented customers with the "Hygena" brand, and those on a higher income with the "Schreiber" brand. MFI was also one of the largest suppliers of installed appliances in the United Kingdom with its own brand "Diplomat". New and exclusive to MFI was its "Space Genie" range which were ingenious storage solutions for the kitchen and bedroom. MFI sold beds directly from Silentnight, Rest Assured and Layezee, and also sold dining furniture from The Chair Company. Other MFI brands included "Viva Sofa" and "The Bath Co."


Criticisms

MFI Retail had been criticised for the excessive frequency and length of its sales. In a six-month survey by consumer magazine ''
Which? ''Which?'' is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights and offering independe ...
'', it emerged that four out of five kitchens in the "sale" had never actually been sold at the higher price against which the discount claims were being made. ''Which?'' stated that "MFI's pricing policy deceived its customers into thinking they are getting a better deal than they are. In some cases, its pricing is downright misleading". MFI's advertising of such sales also came in for criticism for using phrases such as "Hurry! Only four days left" or "Prices too good to last" even though a new sale would almost always be launched immediately afterwards. MFI Retail was also known for being one of the first ever companies to be investigated by the BBC programme ''
Watchdog Watchdog or watch dog may refer to: Animals *Guard dog, a dog that barks to alert its owners of an intruder's presence * Portuguese Watch Dog, Cão de Castro Laboreiro, a dog breed * Moscow Watchdog, a breed of dog that was bred in the Soviet ...
''. The programme attempted to buy a £600 kitchen advertised by MFI, though the price only actually included kitchen units and not the appliances shown. When the Watchdog crew arrived at a branch of the company, they were immediately confronted by a manager who evicted them from the store.


Controversies

In September 2007, MFI Retail was forced to withdraw a television advert featuring a woman slapping her husband in the face twice and shouting at him for leaving the toilet seat up. Those complaining felt that the advert trivialised the issue of
domestic violence against men Domestic violence against men is violence or other physical abuse towards men in a domestic setting, such as in marriage or cohabitation. As with domestic violence against women, violence against men may constitute a crime, but laws vary betwee ...
. The
ASA ASA as an abbreviation or initialism may refer to: Biology and medicine * Accessible surface area of a biomolecule, accessible to a solvent * Acetylsalicylic acid, aspirin * Advanced surface ablation, refractive eye surgery * Anterior spinal ar ...
concluded that it "was likely to cause serious or widespread offence to viewers and could be seen to condone intimidation, domestic violence and aggression as an acceptable way to resolve issues". The ASA went as far as to state that "it could also cause social, moral or psychological harm to children" and they were "concerned that it had been broadcast at all". As a result, the advertisement was banned.


Notes


References


External links

{{DEFAULTSORT:Mfi Group Companies formerly listed on the London Stock Exchange Furniture retailers of the United Kingdom Retail companies established in 1964 Retail companies disestablished in 2008 British companies established in 1964 British companies disestablished in 2008 Companies that have entered administration in the United Kingdom Defunct companies based in London