Wavemaker (previously MEC and Maxus) is the second largest

media agency Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management. Media agencies were fi ...

network in the world , with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of

GroupM WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compa ...

and

WPP plc WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many compan ...

Corporate history

Previously known as MEC the agency was launched in January 2002 following WPP's acquisition of CIA's parent company, Tempus Group. The global media agency network was formed through the

merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspec ...

of The Media Edge and CIA, bringing together CIA's 57 offices across 28 countries and The Media Edge's 103 offices 78 countries to form one global group. In 2010, the agency officially changed its name from Mediaedge:cia to MEC, something it has informally been referred to for years. In October 2015, MEC was named an "Agency of the Year" finalist among large agencies in the 2015 iMedia Agency Awards. In April 2016, MEC launched a new global content division "MEC Wavemaker", consolidating five disciplines within the WPP media network: content strategy, social, partnerships and experiences, SEO and creative service to deliver new content for clients. MEC Wavemaker was initially launched in 10 markets globally, including the UK; the US; the Netherlands; Mexico; Australia; India; Poland; the Middle East; Singapore; and Germany. In November 2016, MEC announced a new global CEO, naming Tim Castree former managing director of video ad platform Videology in North America to replace Charles Courtier. In June 2017

and WPP announced sister agency

Maxus SAIC Maxus Automotive Co., Ltd. trading as Maxus and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger vehicle manufacturer being a wholly ...

would merge with MEC to form Wavemaker. In July 2019 Toby Jenner, former chief operating officer of media agency MediaCom, was announced as global CEO of Wavemaker.

References

External links

* {{DEFAULTSORT:Wavemaker (media agency) Mass media companies based in London WPP plc