Luvo Inc. ''
oo- vō' is a privately held frozen food company that develops, manufactures, markets and sells retail food products. Its products are sold by retail chains in the United States and grocery stores in
British Columbia
British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...
and
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...
, Canada. Luvo products are also served on some
Delta Air Lines
Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along w ...
' flights.
[Delta staff writer (Posted 14 Jan 2014)]
"Delta Continues Transcend Enhancements with New Food and Wine"
Delta Air Lines
Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along w ...
. Retrieved 22 July 2015
History
Luvo was launched in 2013 to sell trans-fat free and nutrition-focused
frozen entrées through
Publix
Publix Super Markets, Inc., commonly known as Publix, is an employee-owned American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a private corporation that is wholly owned by present and ...
,
Safeway and
Amazon
Amazon most often refers to:
* Amazons, a tribe of female warriors in Greek mythology
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon River, in South America
* Amazon (company), an American multinational technolog ...
. In January 2014,
Christine M. Day invested in the company and became
CEO.
[ She was previously the CEO of ]lululemon athletica
lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and othe ...
and also spent 20 years at Starbucks, eventually becoming the head of Asia-Pacific division.
Luvo’s head office is based in Vancouver, British Columbia
Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the most populous city in the province, the 2021 Canadian census recorded 662,248 people in the city, up from 631,486 in 2016. The ...
, Canada. Products are manufactured and sold in both the United States and in Canada.
Products
Menu
Luvo has nearly 30 different products listed on its website. It divides their product categories into entrées, breakfasts, flatbreads and burritos. It also has an exclusive line of products for Delta Air Lines.[
]
Packaging and preparation
Luvo products can be prepared in the oven or microwave
Microwave is a form of electromagnetic radiation with wavelengths ranging from about one meter to one millimeter corresponding to frequencies between 300 MHz and 300 GHz respectively. Different sources define different frequency ra ...
. The company has a patented technology that allows the food to be cooked evenly in a paper pouch. The packaging allows the food to be steam-cooked and is modeled after the traditional French cooking method "en papillote
''En papillote'' (; French for "enveloped in paper"), or ''al cartoccio'' in Italian, is a method of cooking in which the food is put into a folded pouch or parcel and then baked. This method is most often used to cook fish or vegetables, but lamb ...
".
Brand ambassadors
Luvo has a brand ambassador program with professional athletes who are also investors. In June 2013, the five-time World Series
The World Series is the annual championship series of Major League Baseball (MLB) in the United States and Canada, contested since 1903 between the champion teams of the American League (AL) and the National League (NL). The winner of the World ...
champion and former New York Yankees
The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one of ...
captain Derek Jeter became a partner of Luvo. A '' New York Daily News'' article said that Jeter grew up eating fast food, though he now promotes healthy eating and lifestyle choices through his Turn 2 Foundation.
In June 2015, Luvo announced the American football player, Russell Wilson, as a brand ambassador. Wilson is the founder of summer football camps called Passing Academy which teach children and teenagers (ages 8–17) fundamental skills of a great football player, including food choices.
On August 10, 2015, the Olympic swimmer Natalie Coughlin
Natalie Anne Coughlin Hall (born August 23, 1982) is an American former competition swimmer and twelve-time Olympic medalist. While attending the University of California, Berkeley, she became the first woman ever to swim the 100-meter backstro ...
became a brand ambassador and investor in Luvo."Why Derek Jeter, Russell Wilson, and a 12-Time Olympic Medalist Invested in This Food Startup"
''inc'', 10 August 2015. Retrieved 10 August 2015.
References
{{reflist
Manufacturing companies based in Vancouver
Canadian companies established in 2013