Lucky Mobile is a Canadian prepaid mobile virtual network operator and a subsidiary of Bell Canada. Founded in December 2017, Lucky Mobile operates on the Bell Mobility network alongside fellow subsidiary

Virgin Plus Virgin Plus is a provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada. They also offer home Internet and TV services in select areas of Ontario and Quebec. Launched as Virgin Mobile Canada o ...

. It targets the same market segment as discount mobile brands Chatr (owned by

Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...

) and

Public Mobile Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to enc ...

(owned by

Telus Telus Communications Inc. (TCI) is the wholly owned principal subsidiary of Telus Corporation, a Telecommunications in Canada, Canadian national telecommunications company that provides a wide range of telecommunications products and services ...

History

After being announced on December 1, 2017, Lucky Mobile launched on December 4. At launch, the network is available for users in 17 metro areas in Canada. The launch was viewed as a way for BCE to compete with the discount mobile brands Chatr and

operated by its competitors

and

, respectively. Like Chatr, Lucky Mobile offers a limited selection of low end smartphones for sale outright. In March 2018, the carrier's service area expanded to include Saskatchewan and Manitoba.

Network

Lucky Mobile operates as a mobile virtual network operator offering pre-paid calling, texting, and " 3G-like" throttled speed data running on Bell Mobility's 4G network with pre-paid plans in select Canadian markets. In independent speed tests conducted in April 2018, although the Lucky Mobile network shows as 4G on users’ mobile phones, speed tests show maximum download speeds around 3 Mbps which would indicate that speeds on the Lucky Mobile network are indeed throttled. Customers with eSIM enabled smartphones and devices are able to purchase eSIM from Lucky mobile and connect to the network without a physical SIM card.

Phones

Lucky Mobile carries five smartphones and one flip phone.

Retail presence

Lucky Mobile SIM cards are sold in Visions Electronics, Walmart,

Circle K Circle K Stores, Inc. is a Canadian chain of convenience stores headquartered in Laval, Quebec, Canada. It is owned by the multinational company Couche-Tard. Founded in 1951 in El Paso, Texas, the company filed for bankruptcy protection in ...

, Glentel (T-Booth Wireless, Wireless Wave),

The Source ''The Source'' is an American hip hop and entertainment website, and a magazine that publishes annually or . It is the world's longest-running rap periodical, being founded as a newsletter in 1988 by Jonathan Shecter. David Mays was the ma ...

, Giant Tiger and

Dollarama Dollarama is a Canadian dollar store retail chain headquartered in Montreal. Since 2009 it is Canada's largest retailer of items for five dollars or less. Dollarama has over 1400 stores and has a presence in every province of Canada; Ontario has ...

locations. In addition, customers can also order cards by phone or on the company's website. At launch, the company does not operate any stand-alone locations.

References

External links

* {{Canadian mobile phone companies Bell Canada Mobile phone companies of Canada Telecommunications companies of Canada Telecommunications companies established in 2017 Canadian companies established in 2017