Lowepro is a brand of carrying bags for

camera A camera is an Optics, optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), ...

s, laptops, imaging accessories and portable consumer electronics with corporate headquarters in

Petaluma, California Petaluma (Miwok languages, Miwok: ''Péta Lúuma'') is a city in Sonoma County, California, Sonoma County, California, located in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. Its population was 59,776 a ...

. It is part of Videndum plc.

History of the company

Lowepro

camera bag Camera bags are a 20th-century development for the convenient carrying and quick access to high-end camera equipment. They replaced fitted leather cases that were supplied with the earliest cameras. In the 1970s, war and documentary photographers ...

s began as an offshoot of Lowe Alpine Systems, an outdoor equipment manufacturer founded by Mike, Greg and Jeff Lowe in suburban Denver (Colorado) in 1967. In the 1960s, the Lowe brothers were known in outdoor circles for their climbing, skiing and photography. In 1967,

Greg Lowe Greg Lowe (born in Pittsburgh) is a noted mountain climber, photographer, Academy Award nominated cinematographer, and co-founder of Lowe Alpine, along with his brothers Jeff and Mike Lowe. Lowe invented the internal frame backpack. He establis ...

invented the world’s first close-fitting internal-frame backpack. He used the same design principles to create the Lowepro line of protective camera bags as he often carried photographic equipment on hikes and climbs in the backcountry of the Western United States. The first bag marketed for cameras was manufactured in 1972. In 1981, Uwe Mummenhoff and DayMen Photo Marketing Inc. gained exclusive rights to produce Lowepro products under license in Canada. In 1989, Lowepro U.S.A. became a wholly owned subsidiary of DayMen Photo Marketing and was established as a corporation; the Lowepro registered trademark was bought in 2002. Brockway Moran & Partners invested in DayMen in partnership with management in October 2010. On September 22, 2017 the company was acquired by The Vitec Group plc for $10.3 million. Vitec Group changed its name to Videndum in 2022.

Products

The Slingshot range is aimed at professional news and sports photographers, providing easy access to cameras for rapid shooting; CNet found the SlingShot 300 AW Camera Bag offered good protection and easy access. The FastPack is a rucksack-style range, which CNet found less refined. Other products include bags for drones and

laptop A laptop, laptop computer, or notebook computer is a small, portable personal computer (PC) with a screen and alphanumeric keyboard. Laptops typically have a clam shell form factor with the screen mounted on the inside of the upper li ...

s. Lowepro brand products are manufactured in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

References

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External links

Lowepro's website
Photography equipment Companies based in California Manufacturing companies established in 1967 1967 establishments in California