Loot Crate was a

subscription box Subscription boxes are a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. Subscription boxes are used by subscription-based ecommerce businesses, referred to as "subcom" for short, which f ...

service established in 2012 which provided monthly boxes of geek- and gaming-related merchandise.

History

Loot Crate was founded in 2012 by Wes Hartman (Founder and honorary president for life with 57% of the company's shares) Chris Davis and Matthew Arevalo, who aimed to create a "

comic-con A comic book convention or comic-con is an event with a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events hosted at co ...

in a box". By 2014 the company had over 200,000 subscribers in 10 countries. In 2016, the company was ranked #1 on Inc's Fastest Growing Private Companies and on the Deloitte Fast 500 North America list. The company announced that it was filing for bankruptcy protection on August 12, 2019, laying off close to half of its remaining workers in the weeks prior. The company owed more than in debt and in taxes, while its credit card processor has withheld payments to the company. While under Chapter 11 bankruptcy, it planned to continue to fulfill orders but seeks potential buyers. On October 1, 2019, subscribers were informed by email of Loot Crate's sale to Money Chest LLC., majority funded by NECA. The company now operates under a new name: The Loot Company.

Crates

Loot Crate's themes changed monthly and were anything from 'Invasion' to '

Anti-Hero An antihero (sometimes spelled as anti-hero) or antiheroine is a main character in a story who may lack conventional heroic qualities and attributes, such as idealism, courage, and morality. Although antiheroes may sometimes perform actio ...

' to '

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that current ...

'. Loot Crate teamed up with companies such as DC,

Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics * ...

, and

Nintendo is a Japanese multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produced handmade playing cards ...

to create a large array of merchandise in every crate. One-off crates with particular themes were released, such as for ''

Fallout 4 ''Fallout 4'' is a 2015 action role-playing game developed by Bethesda Game Studios and published by Bethesda Softworks. It is the fourth main game in the ''Fallout'' series and was released worldwide on November 10, 2015, for PlayStation 4, ...

'' and ''

Mass Effect ''Mass Effect'' is a military science fiction media franchise created by Casey Hudson, Drew Karpyshyn and Preston Watamaniuk. The franchise depicts a distant future where humanity and several alien civilizations have colonized the known unive ...

''. Loot Crate also operated a Loot Anime box with

anime is Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japane ...

-related items. In January 2016, Loot Crate announced a Loot Gaming subscription option with boxes containing

video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This feedba ...

–related content. The company said that the gaming-themed boxes will likely lead to more game-specific cases like the ones for ''

'' and ''

''. Loot Crate also operated a Loot Pets Box, which followed the same monthly themes as the regular Loot Crate, but all the items were intended for cats, dogs or other pets. The concept ended in September 2017.

References

External links

*{{Official website, https://www.lootcrate.com Companies based in Los Angeles American companies established in 2012 Subscription services Defunct subscription services Companies that filed for Chapter 11 bankruptcy in 2019 YouTube sponsors