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Maureen and Tony Wheeler, co-founders of Lonely Planet

Lonely Planet is a large travel guide book publisher.[3] As of 2011, the company had sold 120 million books since inception.[4][needs update]

History

Early years

Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition.[5][6]

The company name originates fro

Lonely Planet is a large travel guide book publisher.[3] As of 2011, the company had sold 120 million books since inception.[4][needs update]

History

Early years

Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition.[5][6]

The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.[7] Lonely Planet's first book, Across Asia on the Cheap,[8] had 94 pages, was written by the couple in their home.[9] The original print run consisted of stapled booklets.Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition.[5][6]

The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.[7] Lonely Planet's first book, Across Asia on the Cheap,[8] had 94 pages, was written by the couple in their home.[9] The original print run consisted of stapled booklets.[10]

Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.[11]

Expansion

Lonely Planet's Australia guide, 16th edition (2011)

The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981,[12] and expanded to rest of the world.[4] The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.[7] Lonely Planet's first book, Across Asia on the Cheap,[8] had 94 pages, was written by the couple in their home.[9] The original print run consisted of stapled booklets.[10]

Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.[11]

The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981,[12] and expanded to rest of the world.[4] Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote. His writing was instrumental to the rise of Lonely Planet. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides.[9]

By 1999, Lonely Planet had sold 30 million copies of its travel guides. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees.[4]

Wheelers' sale to BBC

In 2007, the Wheelers and John Singleton sold a 75% stake in the comp

By 1999, Lonely Planet had sold 30 million copies of its travel guides. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees.[4]

In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth an estimated £63 million at the time.[9] The company was publishing 500 titles and ventured into television production. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%.

Lonely Planet's digital presence included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the Thorn Tree travel forum.[13] BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.[13] BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.[14]

By 2012 BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2 Media for US$77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss.[15]

[16] was created in 1996. It is named for a Naivasha thorn tree (Acacia xanthophloea) that has been used as a message board for the city of Nairobi, Kenya since 1902.[17] The tree still exists in the Stanley Hotel, Nairobi. It is used by over 600,000 travelers to share their experiences and look for advice. Thorn Tree has many different forum categories including different countries, places to visit depending on one's interests, travel buddies, and Lonely Planet support.

In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller. It is available in digital versions for a number of countries.[18]

Lonely Planet also had its own television production company, which has produced series, such as Globe Trekker, Lonely Planet Six Degrees, and Lonely Planet: Roads Less Travelled.[19] Toby Amies and Asha Gill (both British TV presenters) took part in the Lonely Planet Six degrees.[citation needed]

Controversies

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