Lolly Gobble Bliss Bombs are an Australian

snack food A snack is a small portion of food generally Eating, eaten between meals. Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home. Traditionally, snack ...

made by the Greens food company. Originally released in the 1970s, it is caramelised, ready-to-eat popcorn, similar to the American

Cracker Jack Cracker Jack is an American brand of snack food that consists of molasses-flavored, caramel-coated popcorn, and peanuts, well known for being packaged with a prize of trivial value inside. The Cracker Jack name and slogan, "The More You Eat The ...

. The concept was first floated in the late 1960s, but the company delayed the product due to uncertainty of the market appeal. The popcorn is coated with toffee and rolled in crushed peanuts. Flavours include

butterscotch Butterscotch is a type of confectionery whose primary ingredients are brown sugar and butter, but other ingredients are part of some recipes, such as corn syrup, cream, vanilla, and salt. The earliest known recipes, in mid-19th century Yorkshir ...

and

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

. Lolly Gobble Bliss Bombs were known for their colourful packaging, which featured surreal psychedelic artwork, reminiscent of

Peter Max Peter Max (born Peter Max Finkelstein, October 19, 1937) is a German-American artist known for using bright colors in his work. Works by Max are associated with the visual arts and culture of the 1960s, particularly psychedelic art and pop art. ...

Robert Crumb Robert Dennis Crumb (; born August 30, 1943) is an American cartoonist and musician who often signs his work R. Crumb. His work displays a nostalgia for American folk culture of the late 19th and early 20th centuries, and satire of contem ...

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. The initial marketing was developed by Frank Margan, the creative director at

John Singleton John Daniel Singleton (January 6, 1968 April 28, 2019) was an American director, screenwriter, and producer. He made his feature film debut writing and directing ''Boyz n the Hood'' (1991), for which he was nominated for the Academy Award for B ...

's SPASM agency. This packaging was varied in the late 1980s. Lolly Gobble Bliss Bombs were launched by margarine maker Marrickville Holdings in the early 1970s, generating significant sales in the mid and late 1970s. In 1980 Marrickville Holdings were purchased by

Allied Mills An alliance is a relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose, whether or not explicit agreement has been worked out among them. Members of an alliance are called ...

, which continued to advertise the brand despite flagging sales. In 1986 Allied Mills amalgamated with the Goodman Group to become

Goodman Fielder Goodman Fielder is a joint Hong Kong/Singapore-owned manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand, Australia, F ...

. The new company ceased to promote Lolly Gobble Bliss Bombs and let distribution decline. In 1991 Goodman Fielder sold the brand together with the ETA and Daffodil nuts brands to Southern Cross Foods, a relative newcomer to the snackfood market, for $AUD 10 million. In December 1992, Southern Cross collapsed and Lolly Gobble Bliss Bombs were sold to Barton Addison & Sons, a company that marketed peanuts and peanut butter. In 1994 Greens purchased Barton Addison, primarily to secure its peanut butter brands, and in 1998 launched a major advertising campaign to promote the brand.

References

Australian brands Australian snack foods Popcorn brands Products introduced in 1970 Brand name snack foods Australian confectionery {{Food-product-stub

See also

References