The logo of Argentina refers to the official logo of the Marca País (MP), a State policy of

nation branding Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding). In the book ''Diplomacy in a Globalizing World: Theories and Practices'', the authors define nation branding as “the application of ...

that aims to promote tourism, boost exports, attract investments and spread Argentine culture. The first logo came from the Contest for the Visual Identity of the Argentina Brand, which took place in 2006 and included some of the best designers in the country. Through the

presidential President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese fu ...

decree A decree is a legal proclamation, usually issued by a head of state (such as the president of a republic or a monarch), according to certain procedures (usually established in a constitution). It has the force of law. The particular term used for ...

1372/2008, published on August 29 in the official gazette, the

national government A national government is the government of a nation. National government or National Government may also refer to: * Central government in a unitary state, or a country that does not give significant power to regional divisions * Federal governme ...

created the Intersectoral Commission on the Argentine Country Brand Strategy, formed by the Ministry of Foreign Affairs and International Trade, the Secretariat of Tourism, and the Secretariat of Media for Communication. Under the same decree, the logo representing

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

abroad became official. In 2018,

Mauricio Macri Mauricio Macri (; born 8 February 1959) is an Argentine businessman and politician who served as the President of Argentina from 2015 to 2019. He has been the leader of the Republican Proposal (PRO) party since its founding in 2005. He previou ...

's government renewed the Marca País and unveiled a new logo.

References

{{National emblems of Argentina National symbols of Argentina

Symbols introduced in the 2000s