Loew's Wonder Theatres
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The Loew's Wonder Theatres were movie palaces of the Loew's Theatres chain in and near
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. These five lavishly designed theaters were built by Loew's to establish its preeminence in film exhibition in the metropolitan New York City area and to serve as the chain's flagship venues, each in its own area. All five theaters are still standing. One operates as a community performing arts center; one is a commercial live entertainment venue; and three are currently used as churches, with one of those also used for entertainment.


Background

Paramount-Publix head Adolph Zukor acquired the successful
Balaban and Katz Balaban and Katz Theater Corporation, or B&K, was a theatre corporation which owned a chain of motion picture theaters in Chicago and surrounding areas. It was founded by Barney Balaban (later long-time President of Paramount Pictures), his six ...
theater chain in 1926. Partner Sam Katz would later run the Paramount-Publix theatre chain in New York City from the
Paramount Building 1501 Broadway, also known as the Paramount Building, is a 33-story office building on Times Square between West 43rd Street (Manhattan), 43rd and 44th Street (Manhattan), 44th Streets in the Theater District, Manhattan, Theater District neighb ...
on
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. Balaban and Katz had developed the Wonder Theater concept, first publicized around 1918 in Chicago. The
Chicago Theatre The Chicago Theatre, originally known as the Balaban and Katz Chicago Theatre, is a landmark theater located on North State Street in the Loop area of Chicago, Illinois. Built in 1921, the Chicago Theatre was the flagship for the Balaban a ...
was created as an opulent theater with many amenities for its patrons and was advertised as a "wonder theatre". When Publix acquired the Balaban and Katz chain they embarked on a project to expand the wonder theaters, and started to build in New York in 1926. While Balaban and Publix were dominant in Chicago, Loew's was the major player in New York, and did not want Publix theaters to overshadow their own. The two companies brokered a non-competition deal for New York and Chicago, and Loew's took over the New York area projects, developing the five Loew's Wonder Theaters. Publix continued Balaban and Katz's wonder theater development in its home area.


Theaters

*
Loew's 175th Street Theatre The United Palace (originally Loew's 175th Street Theatre) is a theater at 4140 Broadway in the Washington Heights neighborhood of Manhattan in New York City. The theater, occupying a full city block bounded by Broadway, Wadsworth Avenue, and W ...
,
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
(opened 1930) - Operates as a church and an entertainment venue under the name United Palace. * Loew's Jersey Theatre, Jersey City (opened 1929) - Operates as a classic cinema and performing arts center. * Loew's Kings Theatre,
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
(opened 1929) - Reopened January 23, 2015, following a complete renovation. * Loew's Paradise Theatre,
The Bronx The Bronx () is a borough of New York City, coextensive with Bronx County, in the state of New York. It is south of Westchester County; north and east of the New York City borough of Manhattan, across the Harlem River; and north of the New Y ...
(opened 1929) - Between 2005 and 2012 it operated as a venue for live entertainment. It is currently a church. *
Loew's Valencia Theatre The Loew's Valencia Theatre is a former movie palace at 16511 Jamaica Avenue in Queens, New York City. Built in 1929 as one of the Loew's Wonder Theatres, the theater was donated to The Tabernacle of Prayer for All People in 1977. It was design ...
,
Queens Queens is a borough of New York City, coextensive with Queens County, in the U.S. state of New York. Located on Long Island, it is the largest New York City borough by area. It is bordered by the borough of Brooklyn at the western tip of Long ...
(opened 1929) - Remains open as a church, the Tabernacle of Prayer.


References


External links


Photographs of the Loew's Kings Theatre before renovation by Matt LambrosPhotographs of the Loew's Valencia Theatre by Matt Lambros

Blueprint NYC: Wonder Theatres
Season 5, episode 1 of Blueprint NYC from
NYC Media NYC Media is the official public radio, television, and online media network and broadcasting service of New York City, which has been called the media capital of the world. The network oversees four public television channels, a public radio sta ...
{{GeoGroupTemplate Cinemas and movie theaters in New York City Culture of New York City Theatres in New Jersey Movie palaces *