Livestreaming
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Livestreaming is online
streaming media Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content itse ...
simultaneously recorded and
broadcast Broadcasting is the distributionDistribution may refer to: Mathematics *Distribution (mathematics) Distributions, also known as Schwartz distributions or generalized functions, are objects that generalize the classical notion of functi ...

broadcast
in real-time. It is often referred to simply as streaming, but this abbreviated term is ambiguous because "streaming" may refer to any media delivered and played back simultaneously without requiring a completely downloaded file. Non-live media such as
video-on-demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
,
vlogs A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata Metadata is " data" tha ...
, and
YouTube YouTube is an American and owned by . It was launched on February 14, 2005 by , , and . It is the website, right after Google itself. YouTube has more than one billion monthly users who collectively watch more than one billion hours of vi ...

YouTube
videos are technically streamed, but not live-streamed. Livestream services encompass a wide variety of topics, from
social media Social media are interactive technologies that facilitate the creation Creation may refer to: Religion * Creation ''ex nihilo'', the concept that matter was created by God out of nothing * Creation myth A creation myth (or cosmogonic myth) i ...

social media
to
video game#REDIRECT Video game A video game is an electronic game that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to generate visual f ...
s to
professional sports Professional sports, as opposed to amateur sports, are sports in which athletes receive payment for their performance. Professional athleticism has come to the fore through a combination of developments. Mass media and increased leisure have brou ...
. Platforms such as
Facebook Live Facebook is a social network service website launched on February 4, 2004 by Mark Zuckerberg Mark Elliot Zuckerberg (; born ) is an American media magnate, internet entrepreneur, and philanthropist. He is known for co-founding Facebook, Inc ...

Facebook Live
,
Periscope Image:Periskop linsen.svg, Principle of the lens periscope. The two periscopes differ in the way they erect the image. The left one uses an erecting prism whereas the right uses an erecting lens and a second image plane. a Objective lens b Field ...
,
Kuaishou Kuaishou ( zh, c=快手, l=quick hand) is a Chinese video-sharing mobile app A mobile application, also referred to as a mobile app or simply an app, is a computer program A computer program is a collection of instructions that can be exec ...
,
Douyu DouYu is a Chinese video live streaming service. The site is the largest of its kind in China with 163.6 million monthly active users in 2019, more than the 140 million monthly active users of Twitch (service), Twitch. In July 2019 DouYu Internat ...
,
bilibili Bilibili (stylized bilibili, ), also nicknamed B Site (B) in China, is a Chinese video sharing website based in Shanghai, themed around ACG (subculture), animation, comic, and games (ACG), where users can submit, view and add overlaid commentar ...
and 17 include the streaming of scheduled promotions and celebrity events as well as streaming between users, as in
videotelephony Videotelephony, sometimes also referred to as video teleconference or videoconferencing, comprises the technologies for the reception and transmission of audio Audio most commonly refers to sound In physics Physics (from grc, φυ ...
. Sites such as Twitch (service), Twitch have become popular outlets for watching people play video games, such as in esports, Let's Play-style gaming, or speedrunning, and is now broadening, with a category called "Just Chatting" usually having the most viewers. Live coverage of sporting events is a common application. User interaction via chat rooms forms a major component of livestreaming. Platforms often include the ability to talk to the broadcaster or participate in conversations in chat. Many chat rooms also consist of emotes which is another way to communicate to the livestreamer.


Social media

In the field of
social media Social media are interactive technologies that facilitate the creation Creation may refer to: Religion * Creation ''ex nihilo'', the concept that matter was created by God out of nothing * Creation myth A creation myth (or cosmogonic myth) i ...

social media
, the term "live media" refers to new media that use streaming media technologies for creating networks of live multimedia shared among people, companies and organizations. Social media marketing, Social media marketer Bryan Kramer describes livestreaming as an inexpensive "key marketing and communications tool that helps brands reach their online audience." Users can follow their friends' live video "shares" as well as "shares" related to specific content or items. Live media can be shared through any Internet website or application; thus, when people browse on a specific website, they may find live media streams relevant to the content they look for. Live media can include coverage of various events such as concerts or live news coverage viewed using a web browser or apps such as Snapchat. James Harden and Trolli promoted an upcoming NBA All-Star Game through Snapchat. Many of LaBeouf, Rönkkö & Turner's performance art were livestreamed, such as a stream of Shia LaBeouf in a theater viewing all his movies.


Facebook Watch

Facebook introduced a video streaming service, Facebook Watch to select individuals in August 2016, and to the public in January 2017. Facebook watch is a video-on-demand service that allows users to share content live. It allows people to upload videos that cover a wide array of topics including original comedy, drama, and news programming. Facebook Live allows Facebook users to include their own "reactions" when someone is broadcasting. One of the reasons that Facebook Watch is so successful is because the content is recommended to users based on algorithms that determine what the user would most like to watch.


YouTube Live

YouTube YouTube is an American and owned by . It was launched on February 14, 2005 by , , and . It is the website, right after Google itself. YouTube has more than one billion monthly users who collectively watch more than one billion hours of vi ...

YouTube
was purchased by Google in 2006, and the pair subsequently announced their livestreaming app. Like Periscope, users can comment on the broadcast. Unlike Periscope, livestreams on YouTube can be saved and any user can access them through the app. YouTube head of product for consumers Manuel Bronstein stated that livestreaming gives creators the opportunity to "actually create a more intimate connection with their fans."


Lifestreaming

Lifestreaming, or lifecasting, involves the continuous broadcasting of daily events in one's life. Justin Kan founded Justin.tv as a website for his own continuous lifecasting, and is credited with popularizing the style.


Twitch

Twitch (service), Twitch is a livestreaming video platform owned by Twitch Interactive, a subsidiary of Amazon (company), Amazon. Introduced in June 2011 as a spin-off of the general-interest streaming platform, Justin.tv, the site primarily focuses on
video game#REDIRECT Video game A video game is an electronic game that involves interaction with a user interface or input device such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device to generate visual f ...
Video game livestreaming, livestreaming, including broadcasts of eSports competitions, in addition to music broadcasts, creative content, and more recently, "real life, in real life" streams. Content on the site can be viewed either live or via video on demand.


Former


Periscope

In March 2015, Twitter launched a livestreaming app called
Periscope Image:Periskop linsen.svg, Principle of the lens periscope. The two periscopes differ in the way they erect the image. The left one uses an erecting prism whereas the right uses an erecting lens and a second image plane. a Objective lens b Field ...
. Normally, users would see a hyperlink attached to their broadcast, directing people to a new tab. Using Periscope, videos appear live on the timeline. If the user has allowed the site to share information, others can see where the user is streaming from. During the broadcast, users can comment, talk to the broadcaster, or ask questions. Kayvon Beykpour, CEO of Periscope, and Dick Costolo and Jack Dorsey, CEOs of Twitter, all shared a common goal—to invent something that would merge both teams into one instead of as partners. It was discontinued in March 2021 due to declining usage, product realignment and high maintenance costs.


Mixer

Microsoft entered the livestreaming scene when it acquired Beam, the Seattle-based company, in August 2016. About a year after acquiring the company, the service was renamed to Mixer (service), Mixer in May 2017.  The platform was the first to bring multiple features to livestreaming such as interactive gameplay, where viewers could influence gameplay, and co-streaming, where viewers could watch multiple viewpoints of teammates in the same game. Like Twitch (service), Twitch, viewers on Mixer (service), Mixer could pay to subscribe to streamers on a monthly basis. Viewers could also buy "Embers", which was the e-currency used by the site, and could donate that to streamers as well. While Twitch (service), Twitch remained the biggest company in the business, Mixer (service), Mixer attempted to raise its stock by signing multiple big streamers to Mixer-exclusive deals. These signings included Ninja (video game player), Tyler "Ninja" Blevins in August 2019, Shroud (video game player), Michael "Shroud" Grzesiek in October of 2019, and Cory "King Gothalion" Michael also in October 2019. Mixer announced it would be shutting down its streaming services on July 22, 2020. In the announcement, Mixer's parent company, Microsoft, announced a partnership with Facebook gaming, and directed current users to the new platform.


Software

There are live broadcast software on the market to facilitate Broadcast deployment, replacing physical devices saving time and money, many of these software use computer resources, other GPU resources, some more professionals also offer dedicated devices, but all they are software based. The following comparative table offers more details of the features and complete functions of all the software on the market.


List of Live Streaming Software


Video games

Livestreaming playing of video games gained popularity during the 2010s. David M. Ewalt referred to Twitch as "the ESPN of video games". The website spawned from and grew to overshadow Justin.tv, and was purchased by Amazon.com at the end of 2014 for US$970 million. Other video-game oriented streaming websites include Smashcast.tv, which was formed after the merging of Azubu and Hitbox.tv, and the South Korea-based afreecaTV. In 2015, YouTube launched YouTube Gaming—a video gaming-oriented sub-site and app that is intended to compete with Twitch. An example of a notable livestreamed event is Games Done Quick, a charity speedrunning marathon hosted on Twitch. Viewers are encouraged to donate for incentives during the stream such as naming characters in a run, having the runners attempt more difficult challenges, or winning prizes. Over $10 million has been raised across sixteen marathons. Professional streamers can generate livable revenue from viewer subscriptions and donations, as well as platform advertisements and sponsorships from eSports organizations, often earning much more from streaming than from tournament winnings. The audiences of professional gaming tournaments are primarily livestream viewers in addition to live audiences inside venues. The International 2017, a ''Dota 2'' tournament with the largest prize pool in eSport history, was primarily streamed through Twitch, having a peak of over five million concurrent viewers.


Metrics

With livestreaming becoming a financially viable market, particularly for esports, streamers and organizations representing them have looked for metrics to quantify the viewership of streams as to be able to determine pricing for advertisers. Metrics like maximum number of concurrent viewers, or number of subscribers do not readily account for how long a viewer may stay to watch a stream. The most common metric is the "Average Minute Audience" (AMA), which is obtained by taking the total minutes watched by all viewers on the stream during the streamed event and for 24 hours afterwards, divided by the number of minutes that were broadcast. The AMA is comparable to the same metric that the Nielsen ratings for tracking viewership. This also makes it possible to combine standard broadcast and streaming routes for events that are simulcasted on both forms of delivery to estimate total audience size Major events with reported AMA include streamed National Football League games; for example, the average AMA for NFL games in 2018 ranged from 240,000 to 500,000 across streaming services, with the following Super Bowl LIV having an AMA of 2.6 million. In comparison, the esports Overwatch League had an average of 313,000 average minute audience during regular season games in its 2019 season.


Risks in Streaming

Many instances of serious crimes such as rape and assault, along with suicides, have been streamed live, leaving little to no time for administrators to remove the offending content. Livestreamed crimes became a trend in the mid-2010s with widely reported incidents such as assaults and suicide streamed through Periscope in 2016 and the 2017 Chicago torture incident, kidnapping of a man in Chicago streamed through Facebook Live in 2017. A Jacksonville Landing shooting, mass shooting in Jacksonville, Florida, resulting in the deaths of two in addition to the shooter, occurred during a ''Madden NFL 19'' tournament. Part of the Christchurch mosque shootings was streamed on Facebook Live by the perpetrator for 17 minutes. Additionally, livestreaming to large audiences carries the risk that viewers may commit crimes both remotely and in person. Twitch co-founder Justin Kan had been a frequent target of swatting. An incident occurred in April 2017 at the Phoenix Sky Harbor International Airport when a viewer called in a bomb threat and named streamer Ice Poseidon as the culprit, temporarily shutting down the airport. They may also be victim to stalking as with other celebrities; for example, a teenager showed up uninvited to a streamer's house and requested to live with him after having saved up for a one-way transcontinental flight. A Taiwan-based American streamer fell victim to a doxing and targeted harassment campaign by a Taiwanese streamer, coordinated through a private Facebook group with 17,000 members "whose activities involved tracking [his] whereabouts," death threats and "the distribution of his parents’ U.S. phone number and address". Twitch responded by temporarily suspending the harassed streamer.


QoE in live streaming

Quality of experience, QoE estimation is a very important task for live streaming media, because by ascertaining the users satisfaction we can see if our service is working as we want it. This importance is proven by the multiple platform for live streaming that are rising in popularity. With the development of LTE networks, the necessity to estimate the QoE increases. This is especially complex for video streaming service. This complexity comes from data encryption or new protocols. A way to estimate this QoE is by using subjective surveys and let the users evaluate the quality of the videos. Another way to determine the factors that affect QoE for LTE networks is by using the Factor Analysis technique to analyze their behavior and to find out which variables have more influence on the subjective video quality. By using Factor analysis over different networks, we can see that it give us better results than normal estimation using MOS.


Research

Live content streaming has been the topic of numerous papers examining ways to cultivate online communities through live interaction. The livestreaming platform Twitch (service), Twitch is a common focus among researching trying to transfer its user engagement success to other applications such as improving student participation and learning in Massive open online course, massive open online courses (MOOCs).


See also

*Internet television *Live streaming world news *National Streaming Day *Online streamer *Webcast


References


External links

* {{Internet streaming services New media Internet broadcasting Streaming Live streaming services