Monitronics International, Inc. (doing business as Brinks Home) is an American company that offers home security systems.

Brink's The Brink's Company is an American private security and protection company headquartered outside Richmond, Virginia. Its core business is Brink's Inc.; its sister brand Brink's Home Security company operates separately and is headquartered in ...

had a business line in home security named Brinks Home Security that accounted for 15% of Brinks revenue in 2008; it decided that year to spin the business off, in order to focus on its other businesses. The company was rebranded as Broadview Security in 2009 with a massive and controversial advertising campaign. In 2010 Broadview Security was merged into ADT, which became a standalone company in 2011.

History

Monitronics International was founded in Dallas in 1994 to provide alarm monitoring services to U.S. customers and businesses, as well as financing, technical training and product solutions to dealers within the industry. It was funded mostly by ABRY Partners until it was sold to

Ascent Media Ascent Capital Group, Inc. is a public holding company whose primary subsidiary is Monitronics. Ascent Media was a wholly owned subsidiary of the Discovery Holding Company (DHC). DHC spun off Ascent Media as an independent, public company on S ...

in December 2010. As of 2015, it was the second largest security alarm monitoring company in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, behind ADT. In 2013, MONI purchased Security Networks, a network of about 225 security dealers, for $507 million to diversify its service offerings and enter into the developing and complementary DIY home service category. In 2015, Monitronics acquired LiveWatch, a Kansas-based company that sold security alarm and home automation systems for

DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and sem ...

installation. The company was founded in 2002 under the name Safemart by Chris Johnson, a former Kansas paramedic. Initially, SafeMart distributed home security products from third-party manufacturers. In 2010, Johnson hired CEO Brad Morehead. By 2015, the company had grown to have 180 employees and had around 200,000 customers in the United States, and was acquired by Monitronics for $67 million. In 2016, Monitronics International changed its name to Moni; along with it, its logo and other style elements were changed. In 2018, Brinks re-entered the home security business through a trademark licensing deal, re-creating the "Brinks Home Security" brand. The trademark deal was done with Moni, a US private company headquartered in

Farmers Branch, Texas Farmers Branch, officially the City of Farmers Branch, is a city in Dallas County, Texas, United States. It is an inner-ring suburb of Dallas and is part of the Dallas–Fort Worth metroplex. Its population was 28,616 at the 2010 census. Known as ...

that sells home security company systems that can be self-installed or professionally installed. In February 2018, Moni exclusively licensed its trademarks and businesses to Brinks, which resulted in a rebranding of Moni and LiveWatch as Brinks Home Security. In June 2020, Moni acquired Protect America for $15 million in upfront costs.

References

External links

* {{authority control Security companies of the United States Technology companies established in 1994 Companies based in Dallas